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bendpak.com website review
Visit site (opens in a new tab)Reviewed 24 October 202639 issues · 108 checks
This review found 39 issues worth fixing on bendpak.com, 14 of them high impact, across 108 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #26,567 of 81,419 reviewed websitesbeats 62%
- #15,818 of 40,291 online storesbeats 54%
- #15,078 of 35,677 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.3 s |
| May 9, 2026 | 1.3 s |
| May 16, 2026 | 1.3 s |
| May 23, 2026 | 1.3 s |
| May 30, 2026 | 1.3 s |
| Jun 6, 2026 | 1.3 s |
| Jun 13, 2026 | 1.3 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.4 s |
| Jul 4, 2026 | 1.4 s |
| Jul 11, 2026 | 1.4 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.7 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 3.1 s |
| Sep 19, 2026 | 3.1 s |
| Sep 26, 2026 | 2.8 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.5 s |
| Oct 17, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 79 ms |
| May 16, 2026 | 79 ms |
| May 23, 2026 | 79 ms |
| May 30, 2026 | 80 ms |
| Jun 6, 2026 | 83 ms |
| Jun 13, 2026 | 87 ms |
| Jun 20, 2026 | 87 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 90 ms |
| Jul 18, 2026 | 92 ms |
| Jul 25, 2026 | 93 ms |
| Aug 1, 2026 | 92 ms |
| Aug 8, 2026 | 90 ms |
| Aug 15, 2026 | 91 ms |
| Aug 22, 2026 | 89 ms |
| Aug 29, 2026 | 88 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 87 ms |
| Sep 19, 2026 | 85 ms |
| Sep 26, 2026 | 80 ms |
| Oct 3, 2026 | 78 ms |
| Oct 10, 2026 | 74 ms |
| Oct 17, 2026 | 73 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
bendpak.com does not allow embedding, so this is Google's rendering of the page.
Speed
Use efficient cache lifetimes
3.4 s · 782 KiB19 files are served with short cache lifetimes, so returning visitors download them again (782 KiB).
Improve image delivery
2.3 s · 1.2 MB18 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.3 s faster on a phone.
Render-blocking requests
3.1 s4 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.1 s.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Judge.me and Hubspot and others), adding 3.5 MB and 861 ms of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53 (desktop: 83). Pages that score under 90 lose visitors before the first paint.
Shopify adds 553 ms
553 msShopify costs a phone 553 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
600 ms · 200 KiBAbout 200 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.
Main-thread work: 3.1 s
A phone's processor spends 3.1 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
2,324 HTML elements
The page has 2,324 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
site.com adds 14 ms
14 mssite.com costs a phone 14 ms of main-thread work and 649 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 long tasks on the main thread
8 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.
Legacy JavaScript
150 ms · 10 KiBPolyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page.
Phones get a much slower page than desktops
Desktop scores 83 but mobile only 53. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 20 ms
20 msYour server sent the HTML in 20 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.5 s
21.5 sYour largest element takes 21.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BendPak and our partners use cookies and similar technologi…”.
First Contentful Paint: 6.9 s
6.9 sThe first text or image appears after 6.9 s on a phone. Good is under 1.8 s.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Speed Index: 6.9 s
6.9 sVisually, the page fills in at 6.9 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.7 s
2.7 sReal visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Largest content (LCP) got 103% slower for real visitors
+103%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.3 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 259 ms
259 msScripts block taps and scrolling for 259 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 73 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 86 ms
86 msReal visitors wait 86 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.10
0.10For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0.003
0.003The layout barely moves while loading (CLS 0.003, good is under 0.1).
Images and page weight
Page weight: 5.1 MB in 150 requests
5.1 MBYour homepage downloads 5.1 MB in 150 requests on a phone: images 2.5 MB (46), scripts 1.3 MB (57) and fonts 870 KiB (14). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
bendpak-sema-teaser-background.jpg weighs 504 KiB. On a phone connection a single image that size takes seconds.
1 image in older formats
1 image (504 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image far larger than shown
285 KiB1 image is downloaded at several times the size a phone draws it, for example bendpak-sema-teaser-background.jpg at 1,774 px wide, shown at 390 px. Resized copies would save about 285 KiB.
1 image below the first screen load straight away
1 image further down the page (21 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.4 g of CO₂ per visit
1.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.45 g of CO₂e: 173.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Interactive controls must not be nested (24 elements)
Interactive controls must not be nested: 24 elements on the page fail this check, rated serious by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
ARIA commands must have an accessible name (2 elements)
ARIA commands must have an accessible name: 2 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 75 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
27 links with vague text
27 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
Meta description is long (192 characters)
Your meta description is 192 characters; Google truncates after about 160, so the end of your pitch is cut.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
277 internal links, 21 external
The homepage links to 277 pages on bendpak.com and 21 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Get exclusive SEMA specials.”.
Title: 49 characters
Your title is a healthy 49 characters: “Car Lifts and Automotive Shop Equipment - BendPak”.
Canonical URL set
The canonical URL is https://www.bendpak.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bendpak.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, sameAs (social profiles), description and contact details; logo would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,011 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without a meta description
/policies/privacy-policy and /policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
/government has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 146 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Error: Minified React error #418; visit https://reactjs.org/docs/error-decoder.html?invariant=418 for the full message …”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
35 of 43 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 link through redirect chains
1 link go through two or more redirects, for example https://www.bendpak.com/account/profile.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
8 checks passed
Served over HTTPS
The homepage is served over HTTPS (bendpak.com).
Valid certificate (82 days left)
The certificate from Let's Encrypt · YE1 verifies for bendpak.com and is valid for another 82 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bendpak.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 54 links work
All 54 links checked from your homepage (40 internal, 14 external) answered without errors.
Domain and trust
DNSSEC is off
bendpak.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsbendpak.com was registered in Jul 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only www.digicert.com, comodoca.com, digicert.com and letsencrypt.org to issue certificates for bendpak.com, so a mis-issued certificate from anyone else is refused.
Registered until Jul 2027
bendpak.com is registered until Jul 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,565 words of copy
The homepage carries about 2,565 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop”.
47 calls to action
The homepage has 47 calls to action, for example “SHOP NOW”, “Contact Us” and “Shop”.
25 short forms
25 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 33 testimonial or review blocks and 2 trust badges.
Analytics in place
Analytics detected: Cloudflare Web Analytics.
Direct contact links
Visitors can reach you directly: 6 phone links and 0 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:_s00898784.autospf.email -all”.
DKIM signing found
A DKIM key is published (selector “selector2”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager and HubSpot (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
19 other companies contacted
Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on bendpak.com, including 20 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.