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benoit.com.br website review

Visit site (opens in a new tab)Reviewed 1 November 202643 issues · 101 checks

This review found 43 issues worth fixing on benoit.com.br, 9 of them high impact, across 101 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.8 sMay 9Oct 242.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.9 s
May 16, 20262.9 s
May 23, 20262.9 s
May 30, 20262.8 s
Jun 6, 20262.8 s
Jun 13, 20262.8 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.9 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.9 s
Sep 5, 20262.9 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20263.0 s
Oct 3, 20263.0 s
Oct 10, 20263.0 s
Oct 17, 20262.9 s
Oct 24, 20262.8 s
Real-visitor tap response (INP)75th percentile, phones
220 ms188 msMay 9Oct 24216 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026200 ms
May 16, 2026196 ms
May 23, 2026194 ms
May 30, 2026192 ms
Jun 6, 2026192 ms
Jun 13, 2026194 ms
Jun 20, 2026196 ms
Jun 27, 2026198 ms
Jul 4, 2026198 ms
Jul 11, 2026198 ms
Jul 18, 2026197 ms
Jul 25, 2026198 ms
Aug 1, 2026200 ms
Aug 8, 2026205 ms
Aug 15, 2026208 ms
Aug 22, 2026211 ms
Aug 29, 2026211 ms
Sep 5, 2026207 ms
Sep 12, 2026209 ms
Sep 19, 2026210 ms
Sep 26, 2026212 ms
Oct 3, 2026214 ms
Oct 10, 2026212 ms
Oct 17, 2026211 ms
Oct 24, 2026216 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

5 to fix78
  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    600 ms · 396 KiB

    About 396 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Crazy Egg and others), adding 764 KiB and 594 ms of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 270 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (270 KiB).

  • Google Tag Manager adds 306 ms

    306 ms

    Google Tag Manager costs a phone 306 ms of main-thread work and 380 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 long tasks on the main thread

    7 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    12 KiB

    About 12 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.9 s

    A phone's processor spends 1.9 s on main-thread work while loading, 1.2 s of it running JavaScript. That is comfortably low.

  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.42

    0.42

    For real visitors the layout shifts by 0.42 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 5.0 s

    5.0 s

    Your largest element takes 5.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 10.1 s

    10.1 s

    The page becomes fully interactive after 10.1 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 279 ms

    279 ms

    Real visitors wait 279 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 213 ms

    213 ms

    Scripts block taps and scrolling for 213 ms in total while the page loads. Good is under 200 ms.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 200 ms to 216 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.9 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Speed Index: 2.0 s

    2.0 s

    Visually, the page fills in at 2.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

  • First Contentful Paint: 0.9 s

    0.9 s

    The first text or image appears after 0.9 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    ea4d7d69-6078-4b67-8448-6f8d002e911f___d83c76c5b91183f58fdc7 is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.5 g of CO₂ per visit

    0.45 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 1.6 MB in 106 requests

    1.6 MB

    Your homepage downloads 1.6 MB in 106 requests on a phone: scripts 1,021 KiB (29), other files 250 KiB (39) and images 200 KiB (29). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 9992
  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (261 elements)

    All page content should be contained by landmarks: 261 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Alternative text of images should not be repeated as text (34 elements)

    Alternative text of images should not be repeated as text: 34 elements on the page fail this check, rated minor by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • ARIA role should be appropriate for the element (4 elements)

    ARIA role should be appropriate for the element: 4 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 13 images in the HTML carry an alt attribute.

  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 10070
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is short (6 characters)

    Your meta description is only 6 characters: “Benoit”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Structured data has 2 problems

    Structured data found (Organization and WebSite) but with 2 problems, for example “WebSite: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No robots.txt

    There is no robots.txt at benoit.com.br/robots.txt, the first file search crawlers ask for.

  • 44 internal links, 5 external

    The homepage links to 44 pages on benoit.com.br and 5 external pages.

2 checks passed
  • Title: 46 characters

    Your title is a healthy 46 characters: “Lojas Benoit | As melhores ofertas em até 12x!”.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.benoit.com.br/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    3%

    A phone browser shows 2,523 words, but the HTML your server sends has only 72. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

Other pages

4 to fix81
  • 2 pages share a title

    /eletro/eletrodomesticos and /eletro/eletrodomesticos/refrigerador all use the title “Abrir menu”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /eletro/eletrodomesticos and /eletro/eletrodomesticos/refrigerador use the same meta description. A description written for each page earns more clicks.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /ar-condicionado-split-lg-dual-inverter-voice-9000btus-quente---frio-220v-4920/p, whose canonical is /ar-condicionado-split-lg-dual-inverter-voice-9000btus-quente---frio-220v/p. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    /onde-encontrar, /trabalhe-conosco and /ofertas-da-semana have no <h1> headline, so visitors and search engines get no clear main topic.

  • 12 pages with very little text

    /onde-encontrar, /trabalhe-conosco, /ofertas-da-semana, /eletro/eletrodomesticos, /eletro/eletroportateis and /moveis-e-decoracao and 6 others have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 3 pages slow to respond

    /geladeira-lg-gc-b569nql-462l-2-portas-frost-free-inverter-black-inox-inverse-107544-3895/p, /eletro/eletrodomesticos/refrigerador and /lava-e-seca-lg-vc4-14kg-com-inteligencia-artificial-ai-dd-107546-3364/p took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 7797
  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    192 of 210 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

2 to fix86
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (benoit.com.br).

  • Valid certificate (77 days left)

    The certificate from Let's Encrypt · YR1 verifies for benoit.com.br and is valid for another 77 days.

  • http:// redirects to https

    http://benoit.com.br redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 42 links work

    All 42 links checked from your homepage (39 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    benoit.com.br has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    benoit.com.br's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    benoit.com.br was registered in Aug 1998. An established domain carries more trust with email providers and search engines.

  • Registered until Aug 2030

    benoit.com.br is registered until Aug 2030.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,523 words of copy

    The homepage carries about 2,523 words of visible text.

2 checks passed
  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 ip4:170.82.42.5 ip4:170.82.42.254 ip4:170.82.42.44 ip4:52.87.141.209 ip4:170.82.42.6 ip4:20.96.184.146 ip4:20.96…”.

  • DKIM signing found

    A DKIM key is published (selector “s1”, “s2” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Tag Manager and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

Stack

Framework
Next.js
Analytics
Google Tag Manager
Hosting
AWS

Hiring

Hiring
31 open roles
Teams
Engineering (6), Sales (6), Tech (3), Core Marketing (2)
Job board
greenhouse

Upkeep, stack, hiring and company data from programmable.info

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This review found 43 issues on benoit.com.br, including 15 speed issues, 6 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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