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benoy.com website review
Visit site (opens in a new tab)Reviewed 3 November 202626 issues · 72 checks
This review found 26 issues worth fixing on benoy.com, 7 of them high impact, across 72 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.2 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.2 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.2 s |
| Jun 27, 2026 | 3.2 s |
| Jul 4, 2026 | 3.3 s |
| Jul 11, 2026 | 4.3 s |
| Jul 18, 2026 | 4.9 s |
| Jul 25, 2026 | 4.9 s |
| Aug 1, 2026 | 4.9 s |
| Aug 8, 2026 | 4.8 s |
| Aug 15, 2026 | 3.5 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.4 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.1 s |
| Oct 3, 2026 | 2.9 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.9 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 96 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 111 ms |
| Jun 6, 2026 | 108 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 108 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 110 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 111 ms |
| Jul 25, 2026 | 111 ms |
| Aug 1, 2026 | 111 ms |
| Aug 8, 2026 | 112 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 105 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 103 ms |
| Sep 12, 2026 | 100 ms |
| Sep 19, 2026 | 100 ms |
| Sep 26, 2026 | 106 ms |
| Oct 3, 2026 | 118 ms |
| Oct 10, 2026 | 137 ms |
| Oct 17, 2026 | 144 ms |
| Oct 24, 2026 | 145 ms |
| Oct 31, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
900 ms · 484 KiBAbout 484 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 79
79/100Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 324 ms
324 msGoogle Tag Manager costs a phone 324 ms of main-thread work and 302 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.2 s
A phone's processor spends 2.2 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3 third-party services on the page
3 third-party services load with your homepage (Google Tag Manager, Civic and Google Analytics), adding 429 KiB and 468 ms of main-thread time.
7 long tasks on the main thread
7 long tasks block the main thread while loading, the longest for 202 ms. During a long task the page ignores taps.
Legacy JavaScript
52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need.
Use efficient cache lifetimes
13 KiB1 file is served with short cache lifetimes, so returning visitors download them again (13 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 8.2 s
8.2 sThe page becomes fully interactive after 8.2 s. Good is under 3.8 s.
Tap response (INP) got 39% slower for real visitors
+39%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user TTFB: 851 ms
851 msReal visitors wait 851 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is element render delay (2.2 s).
Total Blocking Time: 263 ms
263 msScripts block taps and scrolling for 263 ms in total while the page loads. Good is under 200 ms.
6 checks passed
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 170 ms
170 msReal visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Largest content (LCP) got 41% faster for real visitors
-41%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.2 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
1 image below the first screen load straight away
1 image further down the page (23 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.5 g of CO₂ per visit
0.45 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.45 g of CO₂e: 54.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Page weight: 1.6 MB in 46 requests
1.6 MBYour homepage downloads 1.6 MB in 46 requests on a phone: scripts 1.0 MB (23), images 385 KiB (4) and fonts 140 KiB (9). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 text elements with low contrast
6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 buttons without a name
3 buttons have no accessible name, so screen readers announce just “button”.
2 checks passed
Every image has alt text
All 32 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“18 Cross, Singapore”, “Wuxi MixC West completes on the shore of Lihu Lake” and “Benoy puts a stage on Dubai’s Crystal Lagoon at A…”). One clear main headline is easier for people and search engines.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
19 internal links, 5 external
The homepage links to 19 pages on benoy.com and 5 external pages.
7 checks passed
Meta description: 110 characters
Your meta description is 110 characters: “Benoy is a multi-award winning international Architecture, Masterplanning, Interior and Graphic Design Studio.”.
Title: 37 characters
Your title is a healthy 37 characters: “Benoy | Architecture & Masterplanning”.
Canonical URL set
The canonical URL is https://www.benoy.com/.
Structured data in place
Structured data found: BreadcrumbList, ItemList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.benoy.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (151 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (2 KiB, 22 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a title
/news/wuxi-mixc-west-completes-on-the-shore-of-lihu-lake and /news/benoy-puts-a-stage-on-dubais-crystal-lagoon-at-azizi-venice-boulevard all use the title “The hotel is no longer the destination. It’s the connector. | Design …”. Search engines can't tell which page to show for a search, so each competes with the others.
11 pages without a meta description
/news, /careers, /projects/18-cross, /services/commercial-consultancy, /services/masterplanning-strategy and /services/architecture and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
/news/wuxi-mixc-west-completes-on-the-shore-of-lihu-lake and /news/benoy-puts-a-stage-on-dubais-crystal-lagoon-at-azizi-venice-boulevard use the same meta description. A description written for each page earns more clicks.
1 page without an H1
/projects/18-cross has no <h1> headline, so visitors and search engines get no clear main topic.
2 pages with very little text
/projects and /contact have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
18 of 19 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 184 words
The homepage has only about 184 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
1 call to action
The homepage has 1 call to action, for example “Contact”.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
4 other companies contacted
Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at benoy.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- Next.js
- Analytics
- Google Tag Manager
- Hosting
- AWS
Company
- Employees
- 388
- Founded
- 1947
- Headquarters
- Newark-on-Trent
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 26 issues on benoy.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.