Website review, no card needed
bernies.com website review
Visit site (opens in a new tab)Reviewed 6 November 202612 issues · 87 checks
This review found 12 issues worth fixing on bernies.com, 2 of them high impact, across 87 checks. The most urgent: 3 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
94AClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.6 s |
| May 23, 2026 | 2.6 s |
| May 30, 2026 | 2.6 s |
| Jun 6, 2026 | 2.5 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.6 s |
| Jun 27, 2026 | 2.8 s |
| Jul 4, 2026 | 2.8 s |
| Jul 11, 2026 | 2.7 s |
| Jul 18, 2026 | 2.6 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.4 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 145 ms |
| May 23, 2026 | 141 ms |
| May 30, 2026 | 148 ms |
| Jun 6, 2026 | 148 ms |
| Jun 13, 2026 | 147 ms |
| Jun 20, 2026 | 137 ms |
| Jun 27, 2026 | 129 ms |
| Jul 4, 2026 | 129 ms |
| Jul 11, 2026 | 129 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 160 ms |
| Aug 8, 2026 | 160 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 148 ms |
| Sep 5, 2026 | 146 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 150 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 154 ms |
| Oct 10, 2026 | 147 ms |
| Oct 17, 2026 | 148 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 155 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
450 ms · 57 KiB1 image could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused JavaScript
20 ms · 24 KiBAbout 24 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 20 ms faster on a phone.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
3 checks passed
Mobile performance score: 93
93/100Your mobile performance score is 93. That is in Google's “good” band (90 and up).
Main-thread work: 0.3 s
A phone's processor spends 0.3 s on main-thread work while loading, 95 ms of it running JavaScript. That is comfortably low.
Server response: 21 ms
21 msYour server sent the HTML in 21 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 2.9 s
2.9 sYour largest element takes 2.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Bernie’s Best: Premium Dog Supplements for a Healthier, Hap…”. Most of its time is resource load delay (2.3 s).
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 145 ms to 155 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
10 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 703 ms
703 msReal visitors wait 703 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 50% faster for real visitors
-50%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Time to Interactive: 2.9 s
2.9 sThe page is fully interactive after 2.9 s.
Cumulative Layout Shift: 0.052
0.052The layout barely moves while loading (CLS 0.052, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 0 ms
0 msScripts block the page for only 0 ms while loading. Good is under 200 ms.
Images and page weight
About 0.1 g of CO₂ per visit
0.12 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.12 g of CO₂e: 14.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 449 KiB in 18 requests
449 KiBYour homepage downloads 449 KiB in 18 requests on a phone: images 206 KiB (9), fonts 129 KiB (3) and HTML 67 KiB (1). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
3 text elements with low contrast
3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 checks passed
38 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 38 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
52 internal links, 47 external
The homepage links to 52 pages on bernies.com and 47 external pages.
8 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “We create all natural, high-quality supplements to enhance and maximize every dog's quality of life. Healthy Dogs. Happ…”.
One H1 headline
Your main headline reads: “Bernie’s Best: Premium Dog Supplements for a Healthier, Happier Life”.
Title: 60 characters
Your title is a healthy 60 characters: “Bernies Best: Premium Dog Supplements for Health & Happiness”.
Canonical URL set
The canonical URL is https://www.bernies.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bernies.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (919 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (195 KiB, 699 links), a plain-text guide to the site for AI tools.
Other pages
7 pages slow to respond
/marvelous-mobility, /omg-omegas, /perfect-poop, /university/philosophy, /our-story and /university/about and 1 other took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 23 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
4 links through redirect chains
4 links go through two or more redirects, for example https://store.bernies.com/account/login.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (bernies.com).
Valid certificate (77 days left)
The certificate from Google Trust Services · WE1 verifies for bernies.com and is valid for another 77 days.
http:// redirects to https
http://bernies.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 45 links work
All 45 links checked from your homepage (25 internal, 20 external) answered without errors; 4 did not answer within 5 s.
Domain and trust
DNSSEC is off
bernies.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 27 years old
27 yearsbernies.com was registered in Apr 1999 through NameCheap, Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only letsencrypt.org, pki.goog, ssl.com and comodoca.com to issue certificates for bernies.com, so a mis-issued certificate from anyone else is refused.
Registered until Apr 2032
bernies.com is registered until Apr 2032.
Content and conversion
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
About 809 words of copy
The homepage carries about 809 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “Shop Now submenu”.
15 calls to action
The homepage has 15 calls to action, for example “Shop Now”, “Shop Now submenu” and “Buy Now”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 8 testimonial or review blocks and 8 customer or partner logos.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bernies.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:_spf.google.com include:_spf.elasticemail.com include:one.zoho.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
1 cookie set on arrival
1Opening the homepage sets 1 cookie (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
1 checks passed
No known trackers before consent
No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).
Upkeep, stack and company
- The footer still says © 2025.
Stack
- CMS
- WordPress 7.1.4
- Framework
- React
- Hosting
- Cloudflare
Hiring
- Hiring
- 8 open roles
- Teams
- Customer Support (4), Human Resources (2), Engineering (1), Finance (1)
- Job board
- rippling
Company
- Headquarters
- Austin
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 12 issues on bernies.com, including 3 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.