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bespartanfit.com website review

Visit site (opens in a new tab)Reviewed 13 November 202639 issues · 79 checks

This review found 39 issues worth fixing on bespartanfit.com, 14 of them high impact, across 79 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of bespartanfit.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bespartanfit.com at 0.5 s0.5 s
  2. bespartanfit.com at 0.9 s0.9 s
  3. bespartanfit.com at 1.4 s1.4 s
  4. bespartanfit.com at 1.9 s1.9 s
  5. bespartanfit.com at 2.3 s2.3 s
  6. bespartanfit.com at 2.8 s2.8 s
  7. bespartanfit.com at 3.2 s3.2 s
  8. bespartanfit.com at 3.7 s3.7 s

Speed

13 to fix42
  • Reduce unused JavaScript

    5.7 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.7 s faster on a phone.

  • Use efficient cache lifetimes

    2.9 s · 495 KiB

    22 files are served with short cache lifetimes, so returning visitors download them again (495 KiB).

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Facebook, loox.io and Google Tag Manager and others), adding 1.8 MB and 1.4 s of main-thread time.

  • Legacy JavaScript

    600 ms · 96 KiB

    Polyfills for old browsers add 96 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 600 ms faster on a phone.

  • Render-blocking requests

    650 ms

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Improve image delivery

    300 ms · 50 KiB

    2 images could be 50 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Facebook adds 282 ms

    282 ms

    Facebook costs a phone 282 ms of main-thread work and 250 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 206 ms

    206 ms

    Google Tag Manager costs a phone 206 ms of main-thread work and 310 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • vitals.app adds 177 ms

    177 ms

    vitals.app costs a phone 177 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • cloudfront.net adds 146 ms

    146 ms

    cloudfront.net costs a phone 146 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 218 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 3 KiB

    3 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix46
  • Largest Contentful Paint: 21.7 s

    21.7 s

    Your largest element takes 21.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 21.8 s

    21.8 s

    The page becomes fully interactive after 21.8 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.7 s

    3.7 s

    The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 755 ms

    755 ms

    Scripts block taps and scrolling for 755 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.7 MB in 267 requests

    3.7 MB

    Your homepage downloads 3.7 MB in 267 requests on a phone: scripts 2.5 MB (119), other files 795 KiB (115) and images 190 KiB (19). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.04 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 7788
  • Invalid ARIA attributes

    1 element use ARIA attributes their role does not allow, which confuses screen readers.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements (1 element)

    <dl> elements must only directly contain properly-ordered <dt> and <dd> groups, <script>, <template> or <div> elements: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (35 elements)

    All page content should be contained by landmarks: 35 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 7 links without text

    7 visible links have no text or label, so screen readers cannot say where they go.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 9 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9282
  • Title is long (70 characters)

    Your title is 70 characters, so Google will cut it off around 60: “Spartan Fit Nutrition | Increase Energy ~ Build Lean Muscle ~ Burn Fat”.

  • Meta description is long (318 characters)

    Your meta description is 318 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 2 problems

    Structured data found (FAQPage, Organization and WebSite) but with 2 problems, for example “WebSite: url is not an absolute URL ("bespartanfit.com")”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 63 internal links, 14 external

    The homepage links to 63 pages on bespartanfit.com and 14 external pages.

5 checks passed
  • One H1 headline

    Your main headline reads: “BeSpartanFit”.

  • Canonical URL set

    The canonical URL is https://bespartanfit.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bespartanfit.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (892 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bespartanfit.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://bespartanfit.com/collections/supplements/products/bcaa-shock-powder-fruit-punch, whose canonical is https://bespartanfit.com/products/bcaa-shock-powder-fruit-punch. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    https://bespartanfit.com/pages/about and https://bespartanfit.com/pages/train have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 24 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 3 broken images

    3 images failed to load on a phone, for example https://d.adroll.com/uev/5TD2J236QFAIHKL7MREBVQ/52ZSQA3SYBAX5CDLXPFMH3/?adroll_tpc=lx3%3Dlex-875dcf7e-8824-4efd-8dd5-36b3b8e5e127&af0=0fe6f973&adroll_fpc=10b830efb466b453496e6136dd61753c-1794540067945.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Unexpected token ':'”.

2 checks passed
  • Tap targets are thumb-sized

    25 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix93
  • Thin social proof

    Social proof on the homepage: 8 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • About 393 words of copy

    The homepage carries about 393 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact Us” and “Shop All”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Contact Us”, “Shop All” and “Shop now”.

  • 10 short forms

    10 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 4 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 22 cookies set on arrival

    22

    Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bespartanfit.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 11 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Vitals · Klaviyo Email Marketing Sms · Microsoft Clarity · Seo Manager Venntov · Pagefly Ai Page Builder · Zipifypages · Zipify Oneclickupsell · goaffpro.com · adroll.com · loox.io · postscript.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 39 issues on bespartanfit.com, including 18 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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