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bewustpuur.nl website review

Visit site (opens in a new tab)Reviewed 11 November 202634 issues · 87 checks

This review found 34 issues worth fixing on bewustpuur.nl, 10 of them high impact, across 87 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s553 msMay 23Nov 7694 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.0 s
May 30, 20261.1 s
Jun 6, 2026966 ms
Jun 13, 2026926 ms
Jun 20, 2026916 ms
Jun 27, 2026891 ms
Jul 4, 2026905 ms
Jul 11, 2026912 ms
Jul 18, 2026893 ms
Jul 25, 2026845 ms
Aug 1, 2026837 ms
Aug 8, 2026828 ms
Aug 15, 2026798 ms
Aug 22, 2026785 ms
Aug 29, 2026767 ms
Sep 5, 2026734 ms
Sep 12, 2026704 ms
Sep 19, 2026682 ms
Sep 26, 2026643 ms
Oct 3, 2026626 ms
Oct 10, 2026631 ms
Oct 17, 2026619 ms
Oct 24, 2026647 ms
Oct 31, 2026695 ms
Nov 7, 2026694 ms
Real-visitor tap response (INP)75th percentile, phones
125 ms110 msMay 23Nov 7123 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026116 ms
May 30, 2026118 ms
Jun 6, 2026120 ms
Jun 13, 2026119 ms
Jun 20, 2026120 ms
Jun 27, 2026120 ms
Jul 4, 2026119 ms
Jul 11, 2026122 ms
Jul 18, 2026119 ms
Jul 25, 2026117 ms
Aug 1, 2026113 ms
Aug 8, 2026115 ms
Aug 15, 2026118 ms
Aug 22, 2026120 ms
Aug 29, 2026123 ms
Sep 5, 2026122 ms
Sep 12, 2026119 ms
Sep 19, 2026113 ms
Sep 26, 2026112 ms
Oct 3, 2026113 ms
Oct 10, 2026117 ms
Oct 17, 2026119 ms
Oct 24, 2026120 ms
Oct 31, 2026121 ms
Nov 7, 2026123 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bewustpuur.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bewustpuur.nl at 0.8 s0.8 s
  2. bewustpuur.nl at 1.6 s1.6 s
  3. bewustpuur.nl at 2.4 s2.4 s
  4. bewustpuur.nl at 3.3 s3.3 s
  5. bewustpuur.nl at 4.1 s4.1 s
  6. bewustpuur.nl at 4.9 s4.9 s
  7. bewustpuur.nl at 5.7 s5.7 s
  8. bewustpuur.nl at 6.5 s6.5 s

Speed

9 to fix71
  • Render-blocking requests

    2.4 s

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 2.4 s.

  • Improve image delivery

    2.9 MB

    7 images could be 2.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Mobile performance score: 71

    71/100

    Your mobile performance score is 71. Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (trengo.eu, nextchapter-ecommerce.com and Cookiebot and others), adding 5.1 MB and 435 ms of main-thread time.

  • Reduce unused JavaScript

    150 ms · 547 KiB

    About 547 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • nextchapter-ecommerce.com adds 153 ms

    153 ms

    nextchapter-ecommerce.com costs a phone 153 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    450 ms · 148 KiB

    About 148 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • trengo.eu adds 203 ms

    203 ms

    trengo.eu costs a phone 203 ms of main-thread work and 415 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,889 HTML elements

    The page has 1,889 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 195 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    33 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • Minify CSS

    22 KiB

    22 KiB could be saved by minifying CSS.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 2.0 s

    A phone's processor spends 2.0 s on main-thread work while loading, 945 ms of it running JavaScript. That is comfortably low.

  • Server response: 103 ms

    103 ms

    Your server sent the HTML in 103 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Time to Interactive: 18.6 s

    18.6 s

    The page becomes fully interactive after 18.6 s. Good is under 3.8 s.

  • Speed Index: 8.3 s

    8.3 s

    Visually, the page fills in at 8.3 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.7 s

    3.7 s

    Your largest element takes 3.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.126

    0.126

    The layout shifts by 0.126 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 228 ms

    228 ms

    Scripts block taps and scrolling for 228 ms in total while the page loads. Good is under 200 ms.

  • 6 images without width and height

    6 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 116 ms to 123 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.08

    0.08

    For real visitors the layout shifts by 0.08 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

3 to fix45
  • Page weight: 5.6 MB in 67 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 67 requests on a phone: images 4.2 MB (40), scripts 1.2 MB (12) and stylesheets 105 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 2.6 MB together. On a phone connection a single image that size takes seconds.

  • 5 images in older formats

    5 images (2.8 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

9 to fixGoogle 8288
  • Unlabelled dropdowns

    5 dropdowns have no label.

  • 17 tap targets too small

    17 tap targets are too small or too close together to hit reliably with a finger.

  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 38 images without alt text

    38 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (11 elements)

    All page content should be contained by landmarks: 11 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 8 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 5 links crawlers can't follow

    5 links have no real href, so search engines can't follow them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 174 internal links, 0 external

    The homepage links to 174 pages on bewustpuur.nl and 0 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “Kies voor pure kwaliteit. Bij Bewust Puur vind je natuurlijke verzorging, vegan make-up en ecologische producten, met z…”.

  • One H1 headline

    Your main headline reads: “Home”.

  • Title: 49 characters

    Your title is a healthy 49 characters: “Natuurlijke verzorging en cosmetica | Bewust Puur”.

  • Canonical URL set

    The canonical URL is https://www.bewustpuur.nl/nl/.

  • Structured data in place

    Structured data found: WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bewustpuur.nl/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.bewustpuur.nl/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (545 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 1 page without a meta description

    https://www.bewustpuur.nl/nl/mijn-favorieten has no meta description, so Google writes the search snippet from whatever text it finds.

  • 10 pages slow to respond

    https://www.bewustpuur.nl/nl/nagels, https://www.bewustpuur.nl/nl/haar, https://www.bewustpuur.nl/nl/parfum, https://www.bewustpuur.nl/nl/voor-thuis, https://www.bewustpuur.nl/nl/kleding and https://www.bewustpuur.nl/nl/-kerst and 4 others took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 108 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 31 small tap targets

    31 of 67 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 429 words of copy

    The homepage carries about 429 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP DIRECT”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop direct”, “Shop nu” and “Contact”.

  • 8 short forms

    8 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 5 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Ads (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bewustpuur.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Lightspeed;Shopify;Shopify Plus
Analytics
Google Tag Manager
Hosting
WorldStream B.V.

Upkeep, stack, hiring and company data from programmable.info

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