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bewicked.com website review

Visit site (opens in a new tab)Reviewed 10 November 202629 issues · 82 checks

This review found 29 issues worth fixing on bewicked.com, 9 of them high impact, across 82 checks. The most urgent: page weight: 26.0 MB in 305 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.6 s1.2 sMay 23Nov 71.4 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.6 s
Aug 1, 20261.5 s
Aug 8, 20261.5 s
Aug 15, 20261.5 s
Aug 22, 20261.4 s
Aug 29, 20261.5 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.3 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.4 s
Oct 24, 20261.4 s
Oct 31, 20261.4 s
Nov 7, 20261.4 s
Real-visitor tap response (INP)75th percentile, phones
205 ms108 msMay 23Nov 7193 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026136 ms
May 30, 2026144 ms
Jun 6, 2026144 ms
Jun 13, 2026139 ms
Jun 20, 2026131 ms
Jun 27, 2026119 ms
Jul 4, 2026126 ms
Jul 11, 2026130 ms
Jul 18, 2026120 ms
Jul 25, 2026131 ms
Aug 1, 2026128 ms
Aug 8, 2026139 ms
Aug 15, 2026172 ms
Aug 22, 2026172 ms
Aug 29, 2026186 ms
Sep 5, 2026163 ms
Sep 12, 2026157 ms
Sep 19, 2026164 ms
Sep 26, 2026167 ms
Oct 3, 2026164 ms
Oct 10, 2026171 ms
Oct 17, 2026184 ms
Oct 24, 2026193 ms
Oct 31, 2026194 ms
Nov 7, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bewicked.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bewicked.com at 0.4 s0.4 s
  2. bewicked.com at 0.8 s0.8 s
  3. bewicked.com at 1.1 s1.1 s
  4. bewicked.com at 1.5 s1.5 s
  5. bewicked.com at 1.9 s1.9 s
  6. bewicked.com at 2.3 s2.3 s
  7. bewicked.com at 2.6 s2.6 s
  8. bewicked.com at 3.0 s3.0 s

Speed

8 to fix67
  • Use efficient cache lifetimes

    1.6 s · 226 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (226 KiB).

  • Reduce unused JavaScript

    1.4 s · 166 KiB

    About 166 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Improve image delivery

    1.1 s · 257 KiB

    7 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 67

    67/100

    Your mobile performance score is 67. Pages that score under 90 lose visitors before the first paint.

  • Legacy JavaScript

    300 ms · 38 KiB

    Polyfills for old browsers add 38 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,369 HTML elements

    The page has 2,369 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 725 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 171 ms

    171 ms

    Shopify costs a phone 171 ms of main-thread work and 398 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Facebook, Shopify and Klaviyo and others), adding 874 KiB and 447 ms of main-thread time.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 155 ms. During a long task the page ignores taps.

  • Minify JavaScript

    150 ms · 2 KiB

    2 KiB could be saved by minifying JavaScript.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Render-blocking requests

    50 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 50 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 12.4 s

    12.4 s

    Your largest element takes 12.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Holiday Collection Intimates”.

  • Time to Interactive: 12.5 s

    12.5 s

    The page becomes fully interactive after 12.5 s. Good is under 3.8 s.

  • Real-user INP: 225 ms

    225 ms

    Real visitors wait 225 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 38% slower for real visitors

    +38%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 136 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.1 s

    2.1 s

    The first text or image appears after 2.1 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

6 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 659 ms

    659 ms

    Real visitors wait 659 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 147 ms

    147 ms

    Scripts block the page for only 147 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 26.0 MB in 305 requests

    26.0 MB

    Your homepage downloads 26.0 MB in 305 requests on a phone: media 22.6 MB (3), images 1.2 MB (24) and other files 1.1 MB (171). Under 2 MB keeps phones on slow connections fast.

  • About 7.4 g of CO₂ per visit

    7.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 7.36 g of CO₂e: 883.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8793
  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (5 elements)

    Alternative text of images should not be repeated as text: 5 elements on the page fail this check, rated minor by axe-core.

1 checks passed
  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • One H1 headline

    Your <h1> is empty.

  • 298 internal links, 11 external

    The homepage links to 298 pages on bewicked.com and 11 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Be Wicked Inc. is a wholesale lingerie and swimwear supplier for boutique retailers and online sellers. Explore dropshi…”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Wholesale Lingerie & Swimwear Supplier | Be Wicked”.

  • Canonical URL set

    The canonical URL is https://bewicked.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bewicked.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,668 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bewicked.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    44 of 50 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix78
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 237 words

    The homepage has only about 237 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP ALL→” and “REGISTER →”.

  • 60 calls to action

    The homepage has 60 calls to action, for example “Shop”, “Contact” and “SHOP ALL >”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 82 testimonial or review blocks and a star rating.

  • Analytics in place

    Analytics detected: Meta Pixel.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bewicked.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 7 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Bevy Share Cart Social Link · Ecto Casper Cart Sync · Inbox · Klaviyo Email Marketing Sms · Shipperhq All In One Solution · Swym Wishlist Plus · Order Value Booster

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Los Angeles

Upkeep, stack, hiring and company data from programmable.info

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This review found 29 issues on bewicked.com, including 15 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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