bikeshirts.ca website review

70 files are served with short cache lifetimes, so returning visitors download them again (1.5 MB).

54 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.4 s.

5 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.

About 154 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

The page has 1,909 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

About 26 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

2 third-party services load with your homepage (Cloudflare and Google Fonts), adding 39 KiB and 8 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “banner - bikeshirts”.

The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.5 s. Good is under 3.8 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

banner.jpg weighs 821 KiB. On a phone connection a single image that size takes seconds.

Your homepage downloads 2.8 MB in 78 requests on a phone: images 1.8 MB (7), fonts 373 KiB (3) and scripts 306 KiB (47). Under 2 MB keeps phones on slow connections fast.

empty-cart.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

2 images (858 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

1 image is downloaded at several times the size a phone draws it, for example banner.jpg at 1,464 px wide, shown at 350 px. Resized copies would save about 399 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

37 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 92 elements on the page fail this check, rated moderate by axe-core.

The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

The homepage links to 190 pages on bikeshirts.ca and 0 external pages.

Your Organization JSON-LD is missing url, logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

There is no https://bikeshirts.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

robots.txt blocks GPTBot and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

https://bikeshirts.ca/shipping-returns, https://bikeshirts.ca/faq and https://bikeshirts.ca/contact-us are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage carries about 856 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Opening the homepage sets 9 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.