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2bcostumes.com website review

Visit site (opens in a new tab)Reviewed 12 November 202619 issues · 67 checks

This review found 19 issues worth fixing on 2bcostumes.com, 6 of them high impact, across 67 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s648 msJun 27Nov 7691 ms
Show as table
DateReal-visitor load time (LCP)
Jun 27, 2026815 ms
Jul 4, 2026835 ms
Oct 10, 2026980 ms
Oct 17, 2026920 ms
Oct 24, 2026873 ms
Oct 31, 2026744 ms
Nov 7, 2026691 ms
Real-visitor tap response (INP)75th percentile, phones
46 ms45 msJun 27Nov 745 ms
Show as table
DateReal-visitor tap response (INP)
Jun 27, 202646 ms
Oct 24, 202645 ms
Oct 31, 202645 ms
Nov 7, 202645 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of 2bcostumes.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. 2bcostumes.com at 0.7 s0.7 s
  2. 2bcostumes.com at 1.5 s1.5 s
  3. 2bcostumes.com at 2.2 s2.2 s
  4. 2bcostumes.com at 2.9 s2.9 s
  5. 2bcostumes.com at 3.7 s3.7 s
  6. 2bcostumes.com at 4.4 s4.4 s
  7. 2bcostumes.com at 5.1 s5.1 s
  8. 2bcostumes.com at 5.9 s5.9 s

Speed

3 to fix83
  • Render-blocking requests

    1.1 s

    15 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 83

    83/100

    Your mobile performance score is 83. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    400 ms · 86 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (86 KiB).

  • Reduce unused CSS

    210 ms · 72 KiB

    About 72 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 210 ms faster on a phone.

  • Improve image delivery

    200 ms · 57 KiB

    1 image could be 57 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 200 ms faster on a phone.

  • 5 third-party services on the page

    5 third-party services load with your homepage (GoDaddy, trustedsite.com and Amazon Web Services and others), adding 96 KiB and 115 ms of main-thread time.

  • 1 long task on the main thread

    1 long task block the main thread while loading, the longest for 59 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    10 ms · 35 KiB

    About 35 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 10 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 0.4 s

    A phone's processor spends 0.4 s on main-thread work while loading, 173 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Largest Contentful Paint: 4.2 s

    4.2 s

    Your largest element takes 4.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Time to Interactive: 4.2 s

    4.2 s

    The page becomes fully interactive after 4.2 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 46 ms to 45 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 61 ms

    61 ms

    Real visitors wait 61 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Largest content (LCP) got 13% faster for real visitors

    -13%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 3.0 s

    3.0 s

    Visually, the page fills in at 3.0 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 9 ms

    9 ms

    Scripts block the page for only 9 ms while loading. Good is under 200 ms.

Images and page weight

100
  • 1 image in older formats

    1 image (135 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.10 g of CO₂ per visit

    0.10 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.10 g of CO₂e: 12.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 361 KiB in 36 requests

    361 KiB

    Your homepage downloads 361 KiB in 36 requests on a phone: scripts 152 KiB (15), images 100 KiB (2) and stylesheets 89 KiB (11). That is a lean page.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

Google 100100
2 checks passed
  • Every image has alt text

    All 1 image in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 0 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9276
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is long (83 characters)

    Your title is 83 characters, so Google will cut it off around 60: “Beauty and the Beast Costumes, Chattanooga – 3708 Dayton Blvd. We're here all year!”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 14 internal links, 1 external

    The homepage links to 14 pages on 2bcostumes.com and 1 external page.

4 checks passed
  • One H1 headline

    Your main headline reads: “Home”.

  • Canonical URL set

    The canonical URL is https://2bcostumes.com/.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://2bcostumes.com/sitemap.xml.

AI search readiness

1 to fix83
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://2bcostumes.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to https://2bcostumes.com/contact-us, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a meta description

    https://2bcostumes.com/product-category/costumes-for-rent, https://2bcostumes.com/product-category/costumes-for-sale, https://2bcostumes.com/product-category/accessories and https://2bcostumes.com/october-extended-hours have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 internal pages checked

    We fetched 5 pages linked from your homepage and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 16 words

    The homepage has only about 16 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 6 other companies contacted

    Loading the homepage contacts 6 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at 2bcostumes.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
E-commerce
WooCommerce
Hosting
GoDaddy.com, LLC

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on 2bcostumes.com, including 6 speed issues, 4 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
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