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billtrust.com website review
Visit site (opens in a new tab)Reviewed 2 November 202627 issues · 99 checks
This review found 27 issues worth fixing on billtrust.com, 5 of them high impact, across 99 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for Billtrust
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.2 s |
| May 23, 2026 | 2.2 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.4 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.4 s |
| Jul 11, 2026 | 2.4 s |
| Jul 18, 2026 | 2.1 s |
| Jul 25, 2026 | 2.1 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.3 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 3.2 s |
| Oct 31, 2026 | 3.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 149 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 176 ms |
| Jun 6, 2026 | 171 ms |
| Jun 13, 2026 | 161 ms |
| Jun 20, 2026 | 153 ms |
| Jun 27, 2026 | 144 ms |
| Jul 4, 2026 | 140 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 136 ms |
| Jul 25, 2026 | 137 ms |
| Aug 1, 2026 | 138 ms |
| Aug 8, 2026 | 135 ms |
| Aug 15, 2026 | 136 ms |
| Aug 22, 2026 | 138 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 132 ms |
| Sep 12, 2026 | 127 ms |
| Sep 19, 2026 | 132 ms |
| Sep 26, 2026 | 135 ms |
| Oct 3, 2026 | 143 ms |
| Oct 10, 2026 | 141 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.6 s
1.3 s
1.9 s
2.6 s
3.2 s
3.8 s
4.5 s
5.1 s
billtrust.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
1.6 s24 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, cookiepro.com and Clarity and others), adding 834 KiB and 1.2 s of main-thread time.
Mobile performance score: 75
75/100Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.
Google Tag Manager adds 744 ms
744 msGoogle Tag Manager costs a phone 744 ms of main-thread work and 550 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
422 KiBAbout 422 KiB of JavaScript is downloaded but never used on this page.
cookiepro.com adds 267 ms
267 mscookiepro.com costs a phone 267 ms of main-thread work and 226 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,522 HTML elements
The page has 2,522 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 232 ms. During a long task the page ignores taps.
Reduce unused CSS
150 ms · 32 KiBAbout 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
83 KiB7 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).
Improve image delivery
45 KiB1 image could be 45 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Minify JavaScript
15 KiB15 KiB could be saved by minifying JavaScript.
Legacy JavaScript
9 KiBPolyfills for old browsers add 9 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.3 s
13.3 sThe page becomes fully interactive after 13.3 s. Good is under 3.8 s.
Total Blocking Time: 843 ms
843 msScripts block taps and scrolling for 843 ms in total while the page loads. Good is under 200 ms.
Largest content (LCP) got 48% slower for real visitors
+48%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.2 s to 3.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.4 s
5.4 sVisually, the page fills in at 5.4 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 111 ms
111 msReal visitors wait 111 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.09
0.09For real visitors the layout shifts by 0.09 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 630 ms
630 msReal visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.7 s
1.7 sThe first text or image appears after 1.7 s, inside the 1.8 s “good” threshold.
Largest Contentful Paint: 1.7 s
1.7 sYour largest element renders in 1.7 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “The Cash Generation Platform”.
Cumulative Layout Shift: 0.024
0.024The layout barely moves while loading (CLS 0.024, good is under 0.1).
Images and page weight
Page weight: 2.4 MB in 120 requests
2.4 MBYour homepage downloads 2.4 MB in 120 requests on a phone: scripts 1.1 MB (35), images 1.0 MB (42) and fonts 164 KiB (2). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
18 KiB1 image is downloaded at several times the size a phone draws it, for example McPherson-Oil-logo.webp at 400 px wide, shown at 110 px. Resized copies would save about 18 KiB.
About 0.7 g of CO₂ per visit
0.69 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.69 g of CO₂e: 83.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
2 form fields without a label
2 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 89 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 1 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (83 characters)
Your title is 83 characters, so Google will cut it off around 60: “Start Generating Cash with AI-powered Accounts Receivable (AR) Software | Billtrust”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
203 internal links, 14 external
The homepage links to 203 pages on billtrust.com and 14 external pages.
7 checks passed
Meta description: 126 characters
Your meta description is 126 characters: “Billtrust is the only B2B Cash Generation Platform that converts earned revenue into cash you can predict, defend, and …”.
One H1 headline
Your main headline reads: “The Cash Generation Platform”.
Canonical URL set
The canonical URL is https://www.billtrust.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.billtrust.com/sitemap_index.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,185 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (15 KiB, 67 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 47 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=56266645&tm=gtm002&Ver=2&mid=6705bbed-6b4a-4963-9428-b8458b99b030&bo=1&sid=47df3c90d6be11f19702b7f4816d82dd&vid=47df46b0d6be11f1a5aae5b00c4164fd&vids=1&msclkid=N&pi=91.
3 small tap targets
3 of 12 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “MktoForms2 is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken external link
1 link to other sites is dead, for example https://billtrust.sabacloud.com/Saba/Web_wdk/NA10P2PRD101/index/prelogin.rdf (500).
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (billtrust.com).
Valid certificate (53 days left)
The certificate from Google Trust Services · WE1 verifies for billtrust.com and is valid for another 53 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://billtrust.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
billtrust.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
billtrust.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 24 years old
24 yearsbilltrust.com was registered in Sep 2002 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
billtrust.com is registered until Sep 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 89 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,214 words of copy
The homepage carries about 1,214 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Explore interactive demo”.
9 calls to action
The homepage has 9 calls to action, for example “Learn More”, “Talk to an expert” and “Open interactive demo”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be billtrust.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx ip4:198.244.59.30 ip4:198.244.59.33 ip4:198.244.59.35 ip4:103.151.192.0/23 ip4:185.12.80.0/22 ip4:188.172.128…”.
DKIM signing found
A DKIM key is published (selector “google”, “default” and “mandrill”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Microsoft Ads and Microsoft Clarity and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
41 other companies contacted
Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Upkeep, stack and company
- 1 plugin is behind its latest release.elementor 4.3.2 → 4.3.5
Stack
- CMS
- WordPress 7.1.4
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Cloudflare
Hiring
- Hiring
- 26 open roles
- Teams
- Customer Success (4), Administration (3), Professional Services (2), Research & Development (2)
- Job board
- greenhouse
- Careers page
- www.billtrust.com/careers (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 27 issues on billtrust.com, including 13 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.