bing.com website review

About 197 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

Your mobile performance score is 73 (desktop: 62). Pages that score under 90 lose visitors before the first paint.

1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 400 ms.

20 images could be 226 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

6 long tasks block the main thread while loading, the longest for 157 ms. During a long task the page ignores taps.

11 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

About 21 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 third-party service load with your homepage (live.com), adding 4 KiB and 2 ms of main-thread time.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 5.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “© Joe Raedle/Getty Images”.

Real visitors wait 806 ms for your server to start answering (75th percentile). Good is under 800 ms.

The page becomes fully interactive after 6.4 s. Good is under 3.8 s.

20 images have no width and height attributes, so the layout jumps as each one loads.

Visually, the page fills in at 3.8 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.102 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your title is only 23 characters: “Search - Microsoft Bing”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is 168 characters; Google truncates after about 160, so the end of your pitch is cut.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 20 pages on bing.com and 20 external pages.

1 error was logged to the browser console while the page loaded, for example “_w is not defined”.

Large scripts ship without source maps.

http://bing.com does not redirect to https, so some visitors land on the insecure version.

5 links to other sites are dead, for example https://www.msn.com/?ocid=BHEA000 (404).

8 links go through two or more redirects, for example https://www.bing.com/chat?FORM=hpcodx&intent=bing.

X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 3 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Opening the homepage sets 12 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.