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bingx.com website review

Visit site (opens in a new tab)Reviewed 1 November 202645 issues · 102 checks

This review found 45 issues worth fixing on bingx.com, 15 of them high impact, across 102 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.1 s2.4 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.5 s
May 16, 20263.5 s
May 23, 20263.6 s
May 30, 20263.6 s
Jun 6, 20263.6 s
Jun 13, 20263.6 s
Jun 20, 20263.7 s
Jun 27, 20263.8 s
Jul 4, 20263.9 s
Jul 11, 20263.9 s
Jul 18, 20263.8 s
Jul 25, 20263.7 s
Aug 1, 20263.5 s
Aug 8, 20263.2 s
Aug 15, 20263.0 s
Aug 22, 20262.8 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.6 s
Sep 26, 20262.6 s
Oct 3, 20262.6 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
367 ms278 msMay 9Oct 24357 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026288 ms
May 16, 2026295 ms
May 23, 2026299 ms
May 30, 2026301 ms
Jun 6, 2026307 ms
Jun 13, 2026310 ms
Jun 20, 2026313 ms
Jun 27, 2026313 ms
Jul 4, 2026311 ms
Jul 11, 2026314 ms
Jul 18, 2026318 ms
Jul 25, 2026318 ms
Aug 1, 2026316 ms
Aug 8, 2026316 ms
Aug 15, 2026310 ms
Aug 22, 2026311 ms
Aug 29, 2026313 ms
Sep 5, 2026315 ms
Sep 12, 2026323 ms
Sep 19, 2026326 ms
Sep 26, 2026326 ms
Oct 3, 2026317 ms
Oct 10, 2026312 ms
Oct 17, 2026330 ms
Oct 24, 2026357 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bingx.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bingx.com at 0.6 s0.6 s
  2. bingx.com at 1.2 s1.2 s
  3. bingx.com at 1.7 s1.7 s
  4. bingx.com at 2.3 s2.3 s
  5. bingx.com at 2.9 s2.9 s
  6. bingx.com at 3.5 s3.5 s
  7. bingx.com at 4.1 s4.1 s
  8. bingx.com at 4.6 s4.6 s

bingx.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix18
  • Reduce unused JavaScript

    4.5 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.5 s faster on a phone.

  • Render-blocking requests

    2.0 s

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 18

    18/100

    Your mobile performance score is 18. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.3 s

    A phone's processor spends 5.3 s on main-thread work while loading, 3.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (bb-os.com, Google Tag Manager and appsflyersdk.com and others), adding 5.5 MB and 677 ms of main-thread time.

  • bb-os.com adds 367 ms

    367 ms

    bb-os.com costs a phone 367 ms of main-thread work and 5.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    750 ms · 128 KiB

    About 128 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • 16 long tasks on the main thread

    16 long tasks block the main thread while loading, the longest for 359 ms. During a long task the page ignores taps.

  • Google Tag Manager adds 291 ms

    291 ms

    Google Tag Manager costs a phone 291 ms of main-thread work and 197 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 152 KiB

    13 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

  • Improve image delivery

    178 KiB

    11 images could be 178 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.55

    0.55

    For real visitors the layout shifts by 0.55 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 29.6 s

    29.6 s

    The page becomes fully interactive after 29.6 s. Good is under 3.8 s.

  • Speed Index: 9.9 s

    9.9 s

    Visually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.

  • Cumulative Layout Shift: 0.494

    0.494

    The layout shifts by 0.494 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 18% slower for real visitors

    +18%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 288 ms to 357 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 176 ms

    176 ms

    Real visitors wait 176 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 631 ms

    631 ms

    Real visitors wait 631 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 25% faster for real visitors

    -25%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

1 to fix70
  • Page weight: 5.6 MB in 385 requests

    5.6 MB

    Your homepage downloads 5.6 MB in 385 requests on a phone: other files 2.7 MB (228), scripts 2.1 MB (90) and images 309 KiB (30). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.58 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.58 g of CO₂e: 189.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 7874
  • Images must have alternative text (1 element)

    Images must have alternative text: 1 element on the page fails this check, rated critical by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

1 checks passed
  • 10 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 16 WCAG 2.2 A/AA and best-practice rules on the phone render: 10 passed and 6 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10089
  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 103 internal links, 11 external

    The homepage links to 103 pages on bingx.com and 11 external pages.

6 checks passed
  • Title: 54 characters

    Your title is a healthy 54 characters: “Crypto Exchange & Multi-Asset Trading Platform | BingX”.

  • Canonical URL set

    The canonical URL is https://bingx.com/en.

  • Structured data in place

    Structured data found: Organization, SoftwareApplication, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bingx.com/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

5 to fix76
  • 2 pages share a title

    /en/eventx and /en/tradeInfo/perpetual/contract-rules/BTC-USDT all use the title “BingX Cryptocurrency Exchange|Bitcoin Ethereum Solana Spots and Deriv…”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 1 page without a meta description

    /en/tradfi/cfd/XAUUSD has no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages share a meta description

    /en/eventx and /en/tradeInfo/perpetual/contract-rules/BTC-USDT use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /en/market/all, whose canonical is /en/market/favorite. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 11 pages without an H1

    /en/download, /en/exchange, /en/perpetual/BTC-USDT, /en/eventx, /en/perpetual/BTC-USD and /en/perpetual/BTC-USDC and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 74 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7387
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “exposureDirective error TypeError: Cannot read properties of undefined (reading 'controller')”.

  • 2 distorted images

    2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • 1 broken external link

    1 link to other sites is dead, for example https://bingx-api.github.io/docs/swap/introduce.html (404).

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://bingx.com/en/market/all.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bingx.com).

  • Valid certificate (100 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for bingx.com and is valid for another 100 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bingx.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • DNSSEC is off

    bingx.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 11 years old

    11 years

    bingx.com was registered in Apr 2015 through Amazon Registrar, Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, awstrust.com, pki.goog and letsencrypt.org to issue certificates for bingx.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Apr 2033

    bingx.com is registered until Apr 2033.

Content and conversion

4 to fix64
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 5 words

    The homepage has only about 5 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

3 checks passed
  • 13 calls to action

    The homepage has 13 calls to action, for example “Download”, “How to Buy Crypto” and “Sign Up”.

  • Social proof on the page

    Social proof on the homepage: 2 customer or partner logos and a star rating.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:amazonses.com include:_spf.google.com include:spf.onlarksuite.com include:mail.zendesk.com ip4:54.254.37…”.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

Framework
Nuxt
Hosting
CloudFront

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on bingx.com, including 19 speed issues, 3 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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