biozkin.com website review

The page has 3,109 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 74. Pages that score under 90 lose visitors before the first paint.

7 images could be 330 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 500 ms.

7 files are served with short cache lifetimes, so returning visitors download them again (434 KiB).

Mailchimp costs a phone 63 ms of main-thread work and 453 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 third-party services load with your homepage (Mailchimp, Shopify and intuit.com and others), adding 699 KiB and 109 ms of main-thread time.

About 69 KiB of JavaScript is downloaded but never used on this page.

1 long task block the main thread while loading, the longest for 52 ms. During a long task the page ignores taps.

About 27 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Pure Damask Rose Squalene Serum - BioZkin”.

Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 6.7 s. Good is under 3.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.2 MB in 215 requests on a phone: other files 808 KiB (111), images 799 KiB (25) and scripts 340 KiB (45). Under 2 MB keeps phones on slow connections fast.

WhatsApp_Image_2024-01-05_at_11.33.31_e48ef630.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 0.62 g of CO₂e: 74.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

3 tap targets are too small or too close together to hit reliably with a finger.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

Your title is 66 characters, so Google will cut it off around 60: “Buy our signature B12 Plus Cream & Pure Damask Rose Squalene Serum”.

Your <h1> is empty.

The homepage links to 77 pages on biozkin.com and 4 external pages.

Your homepage links to https://www.biozkin.com/products/biozkin-virgin-argan-facial-oil, which answers with an error. Visitors hit a dead end and search engines drop it.

https://www.biozkin.com/pages/faq-1 and https://www.biozkin.com/pages/shipping have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.biozkin.com/products/purefresh-shampoo and https://www.biozkin.com/products/purefresh-shampoo-conditioner-combo-set-240ml-x-2 use the same meta description. A description written for each page earns more clicks.

https://www.biozkin.com/pages/about-us, https://www.biozkin.com/pages/contact-us, https://www.biozkin.com/pages/faq-1 and https://www.biozkin.com/pages/shipping have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 19 found) and read each the way a search engine does.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 163 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.