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bipod.it website review

Visit site (opens in a new tab)Reviewed 10 November 202631 issues · 82 checks

This review found 31 issues worth fixing on bipod.it, 12 of them high impact, across 82 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 23Nov 72.6 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.2 s
Jun 20, 20262.3 s
Jun 27, 20262.3 s
Jul 4, 20262.3 s
Jul 11, 20262.3 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.2 s
Oct 3, 20262.3 s
Oct 10, 20262.3 s
Oct 17, 20262.3 s
Oct 24, 20262.3 s
Oct 31, 20262.3 s
Nov 7, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
283 ms112 msMay 23Nov 7263 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026150 ms
May 30, 2026162 ms
Jun 6, 2026161 ms
Jun 13, 2026159 ms
Jun 20, 2026165 ms
Jun 27, 2026176 ms
Jul 4, 2026182 ms
Jul 11, 2026181 ms
Jul 18, 2026152 ms
Jul 25, 2026142 ms
Aug 1, 2026143 ms
Aug 8, 2026132 ms
Aug 15, 2026149 ms
Aug 22, 2026150 ms
Aug 29, 2026154 ms
Sep 5, 2026202 ms
Sep 12, 2026224 ms
Sep 19, 2026229 ms
Sep 26, 2026239 ms
Oct 3, 2026239 ms
Oct 10, 2026238 ms
Oct 17, 2026237 ms
Oct 24, 2026228 ms
Oct 31, 2026239 ms
Nov 7, 2026263 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bipod.it (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bipod.it at 0.4 s0.4 s
  2. bipod.it at 0.8 s0.8 s
  3. bipod.it at 1.1 s1.1 s
  4. bipod.it at 1.5 s1.5 s
  5. bipod.it at 1.9 s1.9 s
  6. bipod.it at 2.3 s2.3 s
  7. bipod.it at 2.6 s2.6 s
  8. bipod.it at 3.0 s3.0 s

Speed

11 to fix50
  • Render-blocking requests

    1.4 s

    14 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,801 HTML elements

    The page has 3,801 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    1.8 MB

    3 images could be 1.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Hotjar, Google Tag Manager and POWr and others), adding 837 KiB and 1.3 s of main-thread time.

  • Mobile performance score: 50

    50/100

    Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 442 ms. During a long task the page ignores taps.

  • Hotjar adds 428 ms

    428 ms

    Hotjar costs a phone 428 ms of main-thread work and 65 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 394 ms

    394 ms

    Google Tag Manager costs a phone 394 ms of main-thread work and 325 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    300 ms · 95 KiB

    About 95 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Reduce unused JavaScript

    341 KiB

    About 341 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    243 KiB

    15 files are served with short cache lifetimes, so returning visitors download them again (243 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 13.4 s

    13.4 s

    The page becomes fully interactive after 13.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.2 s

    6.2 s

    Your largest element takes 6.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 61% slower for real visitors

    +61%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 150 ms to 263 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.7 s

    5.7 s

    Visually, the page fills in at 5.7 s (Speed Index). Good is under 3.4 s.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 375 ms

    375 ms

    Real visitors wait 375 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.052

    0.052

    The layout barely moves while loading (CLS 0.052, good is under 0.1).

  • First Contentful Paint: 1.3 s

    1.3 s

    The first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix70
  • Page weight: 11.8 MB in 253 requests

    11.8 MB

    Your homepage downloads 11.8 MB in 253 requests on a phone: media 6.3 MB (1), images 3.1 MB (22) and scripts 1.2 MB (84). Under 2 MB keeps phones on slow connections fast.

  • About 3.4 g of CO₂ per visit

    3.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.36 g of CO₂e: 402.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

7 to fixGoogle 8091
  • 12 text elements with low contrast

    12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h4 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8598
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 74 internal links, 13 external

    The homepage links to 74 pages on bipod.it and 13 external pages.

8 checks passed
  • Meta description: 142 characters

    Your meta description is 142 characters: “Meet BIPOD: the vacuum preservation system for food and wine. Food stays fresh up to 5x longer, wine tastes freshly ope…”.

  • One H1 headline

    Your main headline reads: “BLACK FRIDAY · UNTIL 30/11”.

  • Title: 50 characters

    Your title is a healthy 50 characters: “Vacuum Preservation System for Food & Wine | BIPOD”.

  • Canonical URL set

    The canonical URL is https://bipod.it/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bipod.it/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,950 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bipod.it/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix65
  • 1 linked page is broken

    Your homepage links to https://bipod.it/pages/newsletter, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 pages without a meta description

    https://bipod.it/collections/black-friday-2026, https://bipod.it/collections/food, https://bipod.it/blogs/food-blog and https://bipod.it/collections/wine have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://bipod.it/collections/black-friday-2026, https://bipod.it/pages/vacuum-food-storage-system, https://bipod.it/blogs/food-blog and https://bipod.it/pages/wine-preservation-with-vacuum have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page slow to respond

    https://bipod.it/collections/black-friday-2026 took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

4 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 26 small tap targets

    26 of 51 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,348 words of copy

    The homepage carries about 1,348 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop All Food” and “Shop All Wine”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Subscribe”, “Shop All Food” and “Shop All Wine”.

  • 9 short forms

    9 short forms (2 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 26 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bipod.it, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 8 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Scalapay On Site Messaging · Okendo · Klaviyo Email Marketing Sms · Scalapay Widget Installer Prod · powr.io · trustpilot.com · hextom.com · amazonaws.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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