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bisco.com website review

Visit site (opens in a new tab)Reviewed 26 October 202640 issues · 113 checks

This review found 40 issues worth fixing on bisco.com, 20 of them high impact, across 113 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.9 s3.1 sMay 9Oct 243.8 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.4 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.3 s
Jun 6, 20263.2 s
Jun 13, 20263.2 s
Jun 20, 20263.2 s
Jun 27, 20263.3 s
Jul 4, 20263.5 s
Jul 11, 20263.5 s
Jul 18, 20263.6 s
Jul 25, 20263.6 s
Aug 1, 20263.5 s
Aug 8, 20263.4 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.2 s
Sep 12, 20263.3 s
Sep 19, 20263.4 s
Sep 26, 20263.5 s
Oct 3, 20263.7 s
Oct 10, 20263.8 s
Oct 17, 20263.8 s
Oct 24, 20263.8 s
Real-visitor tap response (INP)75th percentile, phones
162 ms138 msMay 9Oct 24142 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026141 ms
May 16, 2026146 ms
May 23, 2026146 ms
May 30, 2026147 ms
Jun 6, 2026147 ms
Jun 13, 2026152 ms
Jun 20, 2026151 ms
Jun 27, 2026153 ms
Jul 4, 2026158 ms
Jul 11, 2026154 ms
Jul 18, 2026155 ms
Jul 25, 2026158 ms
Aug 1, 2026159 ms
Aug 8, 2026155 ms
Aug 15, 2026153 ms
Aug 22, 2026151 ms
Aug 29, 2026154 ms
Sep 5, 2026155 ms
Sep 12, 2026155 ms
Sep 19, 2026155 ms
Sep 26, 2026153 ms
Oct 3, 2026145 ms
Oct 10, 2026146 ms
Oct 17, 2026143 ms
Oct 24, 2026142 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bisco.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bisco.com at 0.7 s0.7 s
  2. bisco.com at 1.5 s1.5 s
  3. bisco.com at 2.2 s2.2 s
  4. bisco.com at 3.0 s3.0 s
  5. bisco.com at 3.7 s3.7 s
  6. bisco.com at 4.5 s4.5 s
  7. bisco.com at 5.2 s5.2 s
  8. bisco.com at 6.0 s6.0 s

bisco.com does not allow embedding, so this is Google's rendering of the page.

Speed

14 to fix33
  • Reduce unused JavaScript

    6.2 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Use efficient cache lifetimes

    5.8 s · 1.8 MB

    62 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Render-blocking requests

    4.2 s

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.2 s.

  • Mobile performance score: 33

    33/100

    Your mobile performance score is 33 (desktop: 65). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.8 s

    A phone's processor spends 5.8 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and osano.com and others), adding 3.8 MB and 2.4 s of main-thread time.

  • Reduce unused CSS

    750 ms · 183 KiB

    About 183 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Google Tag Manager adds 664 ms

    664 ms

    Google Tag Manager costs a phone 664 ms of main-thread work and 972 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    250 ms · 416 KiB

    14 images could be 416 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • Hubspot adds 458 ms

    458 ms

    Hubspot costs a phone 458 ms of main-thread work and 718 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • osano.com adds 446 ms

    446 ms

    osano.com costs a phone 446 ms of main-thread work and 82 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Bigcommerce adds 307 ms

    307 ms

    Bigcommerce costs a phone 307 ms of main-thread work and 1.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • sitevibes.com adds 228 ms

    228 ms

    sitevibes.com costs a phone 228 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,821 HTML elements

    The page has 1,821 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Minify CSS

    150 ms · 10 KiB

    10 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Phones get a much slower page than desktops

    Desktop scores 65 but mobile only 33. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    5 KiB

    5 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.1 s

    4.1 s

    Real visitors wait 4.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 4.1 s

    4.1 s

    Real visitors see the first content after 4.1 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 20.2 s

    20.2 s

    Your largest element takes 20.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BISCO Rewards”.

  • Time to Interactive: 29.7 s

    29.7 s

    The page becomes fully interactive after 29.7 s. Good is under 3.8 s.

  • First Contentful Paint: 6.4 s

    6.4 s

    The first text or image appears after 6.4 s on a phone. Good is under 1.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • 15 images without width and height

    15 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 141 ms to 142 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 10% slower for real visitors

    +10%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.4 s to 3.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user INP: 153 ms

    153 ms

    Real visitors wait 153 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 627 ms

    627 ms

    Real visitors wait 627 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.9 MB in 218 requests

    4.9 MB

    Your homepage downloads 4.9 MB in 218 requests on a phone: scripts 3.0 MB (65), images 1.1 MB (61) and stylesheets 365 KiB (12). Under 2 MB keeps phones on slow connections fast.

  • About 1.4 g of CO₂ per visit

    1.40 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 167.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7890
  • Delayed refresh under 20 hours must not be used (1 element)

    Delayed refresh under 20 hours must not be used: 1 element on the page fails this check, rated critical by axe-core.

  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • Hidden but focusable

    2 elements hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Headings skip levels

    Headings skip levels (h4 → h6, h3 → h6 and h3 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 61 images in the HTML carry an alt attribute.

  • 30 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 30 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9285
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 172 internal links, 7 external

    The homepage links to 172 pages on bisco.com and 7 external pages.

6 checks passed
  • Meta description: 153 characters

    Your meta description is 153 characters: “For over 40 years, BISCO has been a global leader in aesthetic dentistry. BISCO proudly manufactures restorative dental…”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “BISCO Inc. | Dental Products for Restorative Dentistry”.

  • Canonical URL set

    The canonical URL is https://www.bisco.com/.

  • Structured data in place

    Structured data found: Organization.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bisco.com/xmlsitemap.php.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

Other pages

1 to fix95
  • 14 pages without a meta description

    /promotions, /about-bisco, /request-a-call, /shop-all-categories, /shop-all-categories/quantium-universal-composite and /shop-all-categories/dental-adhesives and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9674
  • 1 broken image

    1 image failed to load on a phone, for example https://www.bisco.com/favicon.ico.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix93
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Short HSTS lifetime

    HSTS is set, but max-age is 0 days; one year is the recommended minimum.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

6 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bisco.com).

  • Valid certificate (24 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for bisco.com and is valid for another 24 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • http:// redirects to https

    http://bisco.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 47 links work

    All 47 links checked from your homepage (40 internal, 7 external) answered without errors.

Domain and trust

  • No CAA record

    bisco.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bisco.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 30 years old

    30 years

    bisco.com was registered in Jan 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2030

    bisco.com is registered until Jan 2030.

Content and conversion

4 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 37 words

    The homepage has only about 37 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

5 checks passed
  • 22 calls to action

    The homepage has 22 calls to action, for example “Shop All-Bond Universal”, “Request a Call” and “shop products”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel, Microsoft Clarity and HubSpot.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

90
  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:52.101.42.14 ip4:52.101.11.19 ip4:52.101.40.6 ip4:52.101.41.24 ip4:12.53.28.41 ip4:50.234.204.99 ip4:40.92.0…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “selector2” and “hs1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Upkeep, stack and company

  • The footer still says © 2025.

Stack

CMS
HubSpot CMS
E-commerce
BigCommerce
Analytics
Google Analytics | Google Tag Manager
Hosting
Black Lotus;Hubspot Hosted;Amazon

Upkeep, stack, hiring and company data from programmable.info

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