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blueforcegear.com website review
Visit site (opens in a new tab)Reviewed 19 October 202639 issues · 113 checks
This review found 39 issues worth fixing on blueforcegear.com, 9 of them high impact, across 113 checks. The most urgent: 3,214 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #21,943 of 80,918 reviewed websitesbeats 67%
- #13,011 of 39,887 online storesbeats 61%
- #116 of 716 BigCommerce storesbeats 80%
Closest competitors among BigCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 1.7 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.4 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.5 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.5 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 79 ms |
| May 9, 2026 | 79 ms |
| May 16, 2026 | 80 ms |
| May 23, 2026 | 80 ms |
| May 30, 2026 | 81 ms |
| Jun 6, 2026 | 82 ms |
| Jun 13, 2026 | 81 ms |
| Jun 20, 2026 | 80 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 79 ms |
| Jul 11, 2026 | 79 ms |
| Jul 18, 2026 | 79 ms |
| Jul 25, 2026 | 79 ms |
| Aug 1, 2026 | 80 ms |
| Aug 8, 2026 | 79 ms |
| Aug 15, 2026 | 79 ms |
| Aug 22, 2026 | 79 ms |
| Aug 29, 2026 | 79 ms |
| Sep 5, 2026 | 79 ms |
| Sep 12, 2026 | 79 ms |
| Sep 19, 2026 | 79 ms |
| Sep 26, 2026 | 79 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 79 ms |
| Oct 17, 2026 | 79 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
1.0 s
1.6 s
2.1 s
2.6 s
3.1 s
3.7 s
4.2 s
blueforcegear.com does not allow embedding, so this is Google's rendering of the page.
Speed
3,214 HTML elements
The page has 3,214 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
900 ms · 1,000 KiB27 images could be 1,000 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 900 ms faster on a phone.
Use efficient cache lifetimes
700 ms · 492 KiB19 files are served with short cache lifetimes, so returning visitors download them again (492 KiB).
Mobile performance score: 52
52/100Your mobile performance score is 52 (desktop: 76). Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Bigcommerce and Clarity and others), adding 2.5 MB and 684 ms of main-thread time.
Render-blocking requests
850 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
450 ms · 395 KiBAbout 395 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Reduce unused CSS
300 ms · 118 KiBAbout 118 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Bigcommerce adds 158 ms
158 msBigcommerce costs a phone 158 ms of main-thread work and 1.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 214 ms
214 msGoogle Tag Manager costs a phone 214 ms of main-thread work and 355 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 153 ms. During a long task the page ignores taps.
Legacy JavaScript
100 ms · 41 KiBPolyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Minify CSS
21 KiB21 KiB could be saved by minifying CSS.
Minify JavaScript
8 KiB8 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 11.7 s
11.7 sYour largest element takes 11.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 16.4 s
16.4 sThe page becomes fully interactive after 16.4 s. Good is under 3.8 s.
Speed Index: 9.9 s
9.9 sVisually, the page fills in at 9.9 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Cumulative Layout Shift: 0.139
0.139The layout shifts by 0.139 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Total Blocking Time: 208 ms
208 msScripts block taps and scrolling for 208 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 79 ms to 79 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.4 s
1.4 sReal visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 349 ms
349 msReal visitors wait 349 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 10% faster for real visitors
-10%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 3.1 MB in 161 requests
3.1 MBYour homepage downloads 3.1 MB in 161 requests on a phone: images 1.3 MB (53), scripts 1.3 MB (64) and fonts 169 KiB (5). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
eekit-homepage-slider-mobile.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (234 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (22 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 0.9 g of CO₂ per visit
0.86 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.86 g of CO₂e: 103.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
18 text elements with low contrast
18 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (6 elements)
All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 45 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
5 links with vague text
5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
One H1 headline
Your <h1> is empty.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
164 internal links, 5 external
The homepage links to 164 pages on blueforcegear.com and 5 external pages.
5 checks passed
Meta description: 150 characters
Your meta description is 150 characters: “From the world class Vickers Sling to the Micro Trauma Kit NOW! All BFG rifle slings, MOLLE Pouches, to Plate Carriers …”.
Title: 33 characters
Your title is a healthy 33 characters: “Blue Force Gear - Made in the USA”.
Canonical URL set
The canonical URL is https://blueforcegear.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blueforcegear.com/xmlsitemap.php.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,076 words), so crawlers that don't run JavaScript still read it.
Other pages
4 pages without a meta description
/promotions, /contact-us, /medical and /empty-med-kit have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 78 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'querySelectorAll')”.
No HTML doctype
The page has no <!DOCTYPE html>, so browsers render it in quirks mode.
2 checks passed
Tap targets are thumb-sized
31 of 36 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
1 broken link to your own pages
1 link from your homepage to your own site is broken, for example https://blueforcegear.com/bfg-belt (404).
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
1 link through redirect chains
1 link go through two or more redirects, for example https://web.facebook.com/blueforcegearinc/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (blueforcegear.com).
Valid certificate (61 days left)
The certificate from Google Trust Services · WE1 verifies for blueforcegear.com and is valid for another 61 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://blueforcegear.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
No CAA record
blueforcegear.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 22 years old
22 yearsblueforcegear.com was registered in Nov 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
blueforcegear.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Nov 2027
blueforcegear.com is registered until Nov 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 29 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 805 words of copy
The homepage carries about 805 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “LEARN MORE” and “SHOP NOW”.
15 calls to action
The homepage has 15 calls to action, for example “Contact Us”, “Register” and “Learn More”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics and Meta Pixel.
Direct contact links
Visitors can reach you directly: 1 phone link and 3 email links.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
Email authentication score: 90/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF with a strict ending (-all)
An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:spf-us.emailsignatures365.com include:spf.k-ecommerce.com include:_sp…”.
DKIM signing found
A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Tag Manager, Klaviyo, Meta Pixel, Microsoft Ads and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
28 other companies contacted
Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
- It loads jQuery 3.4.1, older than 3.5 (which fixed known security holes).
Stack
- Framework
- jQuery
- E-commerce
- BigCommerce
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 39 issues on blueforcegear.com, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.