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bit.bio website review

Visit site (opens in a new tab)Reviewed 26 October 202610 issues · 85 checks

This review found 10 issues worth fixing on bit.bio, 3 of them high impact, across 85 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.6 sMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.3 s
May 16, 20262.3 s
May 23, 20262.2 s
May 30, 20261.9 s
Jun 6, 20261.7 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.9 s
Jul 11, 20262.0 s
Jul 18, 20262.1 s
Jul 25, 20262.2 s
Aug 1, 20262.2 s
Aug 8, 20262.2 s
Aug 15, 20262.3 s
Aug 22, 20262.3 s
Aug 29, 20262.2 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.4 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.3 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
130 ms97 msMay 2Oct 17114 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026116 ms
May 9, 2026121 ms
May 16, 2026126 ms
May 23, 2026116 ms
May 30, 2026119 ms
Jun 6, 2026117 ms
Jun 13, 2026108 ms
Jun 20, 2026107 ms
Jun 27, 2026101 ms
Jul 4, 2026104 ms
Jul 11, 2026114 ms
Jul 18, 2026118 ms
Jul 25, 2026118 ms
Aug 1, 2026118 ms
Aug 8, 2026117 ms
Aug 15, 2026111 ms
Aug 22, 2026119 ms
Aug 29, 2026122 ms
Sep 5, 2026124 ms
Sep 12, 2026115 ms
Sep 19, 2026115 ms
Sep 26, 2026110 ms
Oct 3, 2026109 ms
Oct 10, 2026113 ms
Oct 17, 2026114 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

100
3 checks passed
  • Mobile performance score: 100

    100/100

    Your mobile performance score is 100 (desktop: 100). That is in Google's “good” band (90 and up).

  • Main-thread work: 0.0 s

    A phone's processor spends 0.0 s on main-thread work while loading, 4 ms of it running JavaScript. That is comfortably low.

  • Server response: 1 ms

    1 ms

    Your server sent the HTML in 1 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.19

    0.19

    For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 116 ms to 114 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

10 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 117 ms

    117 ms

    Real visitors wait 117 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 797 ms

    797 ms

    Real visitors wait 797 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 0.8 s

    0.8 s

    The first text or image appears after 0.8 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 0.8 s

    0.8 s

    Your largest element renders in 0.8 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “You’ve been blocked for security reasons”.

  • Speed Index: 0.8 s

    0.8 s

    Visually, the page fills in at 0.8 s (Speed Index), inside the 3.4 s “good” threshold.

  • Total Blocking Time: 0 ms

    0 ms

    Scripts block the page for only 0 ms while loading. Good is under 200 ms.

  • Time to Interactive: 0.8 s

    0.8 s

    The page is fully interactive after 0.8 s.

Images and page weight

100
  • About 0.00 g of CO₂ per visit

    0.00 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.00 g of CO₂e: 0.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

  • Page weight: 2 KiB in 1 request

    2 KiB

    Your homepage downloads 2 KiB in 1 request on a phone: HTML 2 KiB (1). That is a lean page.

Accessibility

Google 94100
  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 8283
  • Error status code

    The page answers with an error status, so search engines may drop it.

  • 182 internal links, 3 external

    The homepage links to 182 pages on bit.bio and 3 external pages.

8 checks passed
  • Meta description: 157 characters

    Your meta description is 157 characters: “With our opti-ox™ technology, we precisely, consistently, & efficiently reprogram stem cells into any cell type at scal…”.

  • One H1 headline

    Your main headline reads: “Deterministically programmed human iPSC-derived cells for research and drug discovery”.

  • Title: 44 characters

    Your title is a healthy 44 characters: “Synthetic biology for human health | bit.bio”.

  • Canonical URL set

    The canonical URL is https://www.bit.bio/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bit.bio/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (841 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /support/order-support, whose canonical is /support/ordering-faqs. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    /resources/protocols has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 3 small tap targets

    3 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bit.bio).

  • Valid certificate (78 days left)

    The certificate from Google Trust Services · WE1 verifies for bit.bio and is valid for another 78 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bit.bio redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 43 links work

    All 43 links checked from your homepage (40 internal, 3 external) answered without errors.

Domain and trust

  • No CAA record

    bit.bio has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bit.bio's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 7 years old

    7 years

    bit.bio was registered in Feb 2019 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    bit.bio is registered until Feb 2027.

Content and conversion

3 to fix78
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Only about 178 words

    The homepage has only about 178 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact us”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Order support”, “Contact us” and “Learn more”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Hotjar.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:14527135.spf05.hubspotemail.net include:spf.uk.exclaimer.net include:mg-spf.gree…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k2”), so receivers can verify mail really came from you.

Privacy and tracking

  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Hotjar and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • 19 other companies contacted

    Loading the homepage contacts 19 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
HubSpot
Analytics
Google Tag Manager | Hotjar

Upkeep, stack, hiring and company data from programmable.info

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