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bittyandbeauscoffee.com website review

Visit site (opens in a new tab)Reviewed 24 October 202631 issues · 101 checks

This review found 31 issues worth fixing on bittyandbeauscoffee.com, 15 of them high impact, across 101 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s967 msMay 2Oct 171.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.1 s
May 9, 20261.1 s
May 16, 20261.1 s
May 23, 20261.1 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 20261.0 s
Aug 8, 20261.0 s
Aug 15, 2026996 ms
Aug 22, 20261.0 s
Aug 29, 2026995 ms
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 20261.0 s
Sep 26, 20261.0 s
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
113 ms88 msMay 2Oct 17110 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 202695 ms
May 9, 202695 ms
May 16, 202695 ms
May 23, 202694 ms
May 30, 202691 ms
Jun 6, 202695 ms
Jun 13, 202696 ms
Jun 20, 202698 ms
Jun 27, 202699 ms
Jul 4, 202696 ms
Jul 11, 202696 ms
Jul 18, 202696 ms
Jul 25, 202694 ms
Aug 1, 202696 ms
Aug 8, 202695 ms
Aug 15, 202696 ms
Aug 22, 202696 ms
Aug 29, 202696 ms
Sep 5, 2026100 ms
Sep 12, 2026100 ms
Sep 19, 2026103 ms
Sep 26, 2026104 ms
Oct 3, 2026106 ms
Oct 10, 2026108 ms
Oct 17, 2026110 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

11 to fix43
  • Render-blocking requests

    4.0 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.0 s.

  • Reduce unused JavaScript

    3.1 s · 601 KiB

    About 601 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.1 s faster on a phone.

  • Improve image delivery

    1.7 s · 442 KiB

    6 images could be 442 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.7 s faster on a phone.

  • Use efficient cache lifetimes

    1.1 s · 222 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (222 KiB).

  • Mobile performance score: 43

    43/100

    Your mobile performance score is 43 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Klaviyo and others), adding 1.8 MB and 1.5 s of main-thread time.

  • Google Tag Manager adds 976 ms

    976 ms

    Google Tag Manager costs a phone 976 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    480 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 480 ms faster on a phone.

  • Facebook adds 426 ms

    426 ms

    Facebook costs a phone 426 ms of main-thread work and 245 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.1 s

    A phone's processor spends 3.1 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 12 long tasks on the main thread

    12 long tasks block the main thread while loading, the longest for 279 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 41 KiB

    Polyfills for old browsers add 41 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.7 s

    18.7 s

    The page becomes fully interactive after 18.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.0 s

    5.0 s

    The first text or image appears after 5.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.3 s

    6.3 s

    Visually, the page fills in at 6.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 670 ms

    670 ms

    Scripts block taps and scrolling for 670 ms in total while the page loads. Good is under 200 ms.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 95 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 116 ms

    116 ms

    Real visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 452 ms

    452 ms

    Real visitors wait 452 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.9 MB in 114 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 114 requests on a phone: scripts 1.7 MB (62), images 738 KiB (18) and fonts 389 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 2 images below the first screen load straight away

    2 images further down the page (64 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8691
  • Certain ARIA roles must be contained by particular parents (8 elements)

    Certain ARIA roles must be contained by particular parents: 8 elements on the page fail this check, rated critical by axe-core.

  • Positive tabindex

    3 elements have a tabindex above 0, which scrambles the keyboard order.

  • Form elements should have a visible label (1 element)

    Form elements should have a visible label: 1 element on the page fails this check, rated serious by axe-core.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

2 checks passed
  • Every image has alt text

    All 22 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 100100
  • 43 internal links, 8 external

    The homepage links to 43 pages on bittyandbeauscoffee.com and 8 external pages.

8 checks passed
  • Meta description: 136 characters

    Your meta description is 136 characters: “Bitty & Beau’s Coffee is a human rights movement disguised as a coffee shop. Proudly employing 450+ people with disabil…”.

  • One H1 headline

    Your main headline reads: “A human rights movement disguised as a coffee shop”.

  • Title: 58 characters

    Your title is a healthy 58 characters: “Bitty & Beau's Coffee | The Original Inclusive Coffee Shop”.

  • Canonical URL set

    The canonical URL is https://www.bittyandbeauscoffee.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bittyandbeauscoffee.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (395 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 pages without a meta description

    /cruiser-locations, /shop, /product-category/coffee-club, /product-category/bundles, /product-category/last-chance and /franchise/brick-and-mortar have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages with very little text

    /shop, /product-category/coffee-club and /menu have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    18 of 19 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix64
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.bittyandbeauscoffee.com/franchise/ (404).

  • http:// does not redirect

    http://bittyandbeauscoffee.com does not redirect to https, so some visitors land on the insecure version.

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bittyandbeauscoffee.com).

  • Valid certificate (33 days left)

    The certificate from Let's Encrypt · YE1 verifies for bittyandbeauscoffee.com and is valid for another 33 days.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bittyandbeauscoffee.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bittyandbeauscoffee.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 10 years old

    10 years

    bittyandbeauscoffee.com was registered in Mar 2016 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Mar 2028

    bittyandbeauscoffee.com is registered until Mar 2028.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 259 words of copy

    The homepage carries about 259 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP” and “CONTACT”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Contact” and “Speaker Request”.

  • 2 short forms

    2 short forms (3 fields at most) are right on the homepage, asking for an email.

  • Social proof on the page

    Social proof on the homepage: 10 customer or partner logos and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx ip4:167.89.83.74 include:emailsrvr.com include:sendgrid.net include:aspmx.pardot.com include:_spf.createsen…”.

  • DKIM signing found

    A DKIM key is published (selector “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 17 other companies contacted

    Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • 1 plugin is behind its latest release.woocommerce-google-adwords-conversion-tracking-tag 1.70.0 → 1.71.0

Stack

CMS
WordPress 18.3.1
Framework
React
E-commerce
WooCommerce
Analytics
Google Analytics | Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on bittyandbeauscoffee.com, including 17 speed issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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