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bjaf.com website review

Visit site (opens in a new tab)Reviewed 12 November 202619 issues · 71 checks

This review found 19 issues worth fixing on bjaf.com, 6 of them high impact, across 71 checks. The most urgent: 3,952 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of bjaf.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bjaf.com at 0.7 s0.7 s
  2. bjaf.com at 1.3 s1.3 s
  3. bjaf.com at 2.0 s2.0 s
  4. bjaf.com at 2.6 s2.6 s
  5. bjaf.com at 3.3 s3.3 s
  6. bjaf.com at 3.9 s3.9 s
  7. bjaf.com at 4.6 s4.6 s
  8. bjaf.com at 5.2 s5.2 s

Speed

5 to fix66
  • 3,952 HTML elements

    The page has 3,952 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Mobile performance score: 66

    66/100

    Your mobile performance score is 66. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    450 ms

    8 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Reduce unused JavaScript

    300 ms · 70 KiB

    About 70 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Main-thread work: 2.9 s

    A phone's processor spends 2.9 s on main-thread work while loading, 476 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    250 ms · 71 KiB

    1 image could be 71 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 250 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and Google Fonts and others), adding 645 KiB and 177 ms of main-thread time.

  • Reduce unused CSS

    170 ms · 41 KiB

    About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 170 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 8 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).

  • Legacy JavaScript

    100 ms · 29 KiB

    Polyfills for old browsers add 29 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 58 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 15 ms

    15 ms

    Your server sent the HTML in 15 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix67
  • Largest Contentful Paint: 9.7 s

    9.7 s

    Your largest element takes 9.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 9.7 s

    9.7 s

    The page becomes fully interactive after 9.7 s. Good is under 3.8 s.

  • Speed Index: 5.8 s

    5.8 s

    Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 14 ms

    14 ms

    Scripts block the page for only 14 ms while loading. Good is under 200 ms.

Images and page weight

1 to fix85
  • Page weight: 2.1 MB in 215 requests

    2.1 MB

    Your homepage downloads 2.1 MB in 215 requests on a phone: other files 775 KiB (97), scripts 563 KiB (71) and images 383 KiB (20). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.59 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 71.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8894
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Alternative text of images should not be repeated as text (1 element)

    Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 92100
  • 364 internal links, 5 external

    The homepage links to 364 pages on bjaf.com and 5 external pages.

8 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Danish dog care. Groom your dog at home, care for paws and snout, and daily supplements for teeth, joints, gut or calmn…”.

  • One H1 headline

    Your main headline reads: “Everything your dog needs. One brand. One routine.”.

  • Title: 32 characters

    Your title is a healthy 32 characters: “Bjaf | Dog care from paw to core”.

  • Canonical URL set

    The canonical URL is https://bjaf.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bjaf.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,438 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://bjaf.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10078
  • 1 broken image

    1 image failed to load on a phone, for example https://bjaf.com/.

  • 34 small tap targets

    34 of 99 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • About 2,266 words of copy

    The homepage carries about 2,266 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BESTSELLERS”.

  • 24 calls to action

    The homepage has 24 calls to action, for example “Shop All”, “Shop all Supplements (5)” and “Shop all Grooming (40)”.

  • 18 short forms

    18 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 59 testimonial or review blocks, a star rating and “150,000+ customers”.

  • Analytics in place

    Analytics detected: Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 4 email links.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bjaf.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Judge Me Reviews · Klaviyo Email Marketing Sms · Profitmetrics · Kaching Bundles · Gdpr Cookie Consent

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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This review found 19 issues on bjaf.com, including 9 speed issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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