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blackclaw.com website review
Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 81 checks
This review found 22 issues worth fixing on blackclaw.com, 6 of them high impact, across 81 checks. The most urgent: main-thread work: 4.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
90A- #2,233 of 109,201 reviewed websitesbeats 97%
- #1,098 of 61,819 online storesbeats 97%
- #1,065 of 56,389 Shopify storesbeats 97%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.0 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.0 s |
| Jul 18, 2026 | 1.0 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.2 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.3 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.1 s |
| Nov 7, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 88 ms |
| May 30, 2026 | 92 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 96 ms |
| Jun 27, 2026 | 98 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 103 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 97 ms |
| Aug 8, 2026 | 96 ms |
| Aug 15, 2026 | 98 ms |
| Aug 22, 2026 | 100 ms |
| Aug 29, 2026 | 104 ms |
| Sep 5, 2026 | 104 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 104 ms |
| Sep 26, 2026 | 104 ms |
| Oct 3, 2026 | 111 ms |
| Oct 10, 2026 | 104 ms |
| Oct 17, 2026 | 104 ms |
| Oct 24, 2026 | 104 ms |
| Oct 31, 2026 | 103 ms |
| Nov 7, 2026 | 112 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 478 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
500 ms · 579 KiB21 images could be 579 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.
Mobile performance score: 80
80/100Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
900 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.
Reduce unused CSS
450 ms · 88 KiBAbout 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (Shopify, Klaviyo and Yotpo and others), adding 1.0 MB and 210 ms of main-thread time.
1,991 HTML elements
The page has 1,991 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Shopify adds 96 ms
96 msShopify costs a phone 96 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
150 ms · 178 KiBAbout 178 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
2 long tasks on the main thread
2 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
30 KiB7 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Minify JavaScript
6 KiB6 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 9.9 s
9.9 sThe page becomes fully interactive after 9.9 s. Good is under 3.8 s.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3RBT_Liner3_GrahamD_060625.jpg”.
Speed Index: 5.1 s
5.1 sVisually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.
Tap response (INP) got 19% slower for real visitors
+19%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 121 ms
121 msReal visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.1 s
1.1 sReal visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 544 ms
544 msReal visitors wait 544 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Total Blocking Time: 81 ms
81 msScripts block the page for only 81 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.6 MB in 243 requests
3.6 MBYour homepage downloads 3.6 MB in 243 requests on a phone: images 1.5 MB (47), scripts 827 KiB (84) and other files 762 KiB (92). Under 2 MB keeps phones on slow connections fast.
About 1.0 g of CO₂ per visit
1.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
7 images without alt text
7 images have no alt text, which hurts accessibility and image search.
Headings skip levels
Headings skip levels (h1 → h3, h3 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.
1 checks passed
48 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“”, “Neuma 5 Flex MACRO + battery” and “Neuma 5 Flex 33mm Steel Grip”). One clear main headline is easier for people and search engines.
111 internal links, 13 external
The homepage links to 111 pages on blackclaw.com and 13 external pages.
7 checks passed
Meta description: 139 characters
Your meta description is 139 characters: “Grime uses his 30 years of experience in tattooing as a foundation to make the world’s best needles, cartridges and oth…”.
Title: 51 characters
Your title is a healthy 51 characters: “Black Claw: Professional Tattoo Needles & Equipment”.
Canonical URL set
The canonical URL is https://blackclaw.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blackclaw.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,096 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://blackclaw.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages share a meta description
https://blackclaw.com/collections/black-claw, https://blackclaw.com/collections/cartridges, https://blackclaw.com/collections/tubes and https://blackclaw.com/collections/needles use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
7 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
3 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Tap targets are thumb-sized
13 of 14 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 531 words of copy
The homepage carries about 531 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP SUPPLIES”.
42 calls to action
The homepage has 42 calls to action, for example “Shop All”, “Shop Cartridges” and “Shop Tubes”.
20 short forms
20 short forms (4 fields at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 48 testimonial or review blocks and 1 customer or partner logo.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
13 cookies set on arrival
13Opening the homepage sets 13 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
16 other companies contacted
Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blackclaw.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 4 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Free Shipping Bar · Madgic Checkout Validation
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on blackclaw.com, including 11 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.