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blackclaw.com website review

Visit site (opens in a new tab)Reviewed 10 November 202622 issues · 81 checks

This review found 22 issues worth fixing on blackclaw.com, 6 of them high impact, across 81 checks. The most urgent: main-thread work: 4.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s964 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.3 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
116 ms84 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202688 ms
May 30, 202692 ms
Jun 6, 202693 ms
Jun 13, 202695 ms
Jun 20, 202696 ms
Jun 27, 202698 ms
Jul 4, 2026103 ms
Jul 11, 2026103 ms
Jul 18, 2026103 ms
Jul 25, 2026103 ms
Aug 1, 202697 ms
Aug 8, 202696 ms
Aug 15, 202698 ms
Aug 22, 2026100 ms
Aug 29, 2026104 ms
Sep 5, 2026104 ms
Sep 12, 2026105 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026111 ms
Oct 10, 2026104 ms
Oct 17, 2026104 ms
Oct 24, 2026104 ms
Oct 31, 2026103 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of blackclaw.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blackclaw.com at 0.4 s0.4 s
  2. blackclaw.com at 0.9 s0.9 s
  3. blackclaw.com at 1.3 s1.3 s
  4. blackclaw.com at 1.8 s1.8 s
  5. blackclaw.com at 2.2 s2.2 s
  6. blackclaw.com at 2.7 s2.7 s
  7. blackclaw.com at 3.1 s3.1 s
  8. blackclaw.com at 3.6 s3.6 s

Speed

8 to fix80
  • Main-thread work: 4.7 s

    A phone's processor spends 4.7 s on main-thread work while loading, 478 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    500 ms · 579 KiB

    21 images could be 579 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • Mobile performance score: 80

    80/100

    Your mobile performance score is 80. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    900 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

  • Reduce unused CSS

    450 ms · 88 KiB

    About 88 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Shopify, Klaviyo and Yotpo and others), adding 1.0 MB and 210 ms of main-thread time.

  • 1,991 HTML elements

    The page has 1,991 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Shopify adds 96 ms

    96 ms

    Shopify costs a phone 96 ms of main-thread work and 653 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 178 KiB

    About 178 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 204 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    30 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (30 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

3 to fix100
  • Time to Interactive: 9.9 s

    9.9 s

    The page becomes fully interactive after 9.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 4.6 s

    4.6 s

    Your largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “3RBT_Liner3_GrahamD_060625.jpg”.

  • Speed Index: 5.1 s

    5.1 s

    Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 19% slower for real visitors

    +19%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 88 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.3 s

    2.3 s

    Real visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 121 ms

    121 ms

    Real visitors wait 121 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 544 ms

    544 ms

    Real visitors wait 544 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Total Blocking Time: 81 ms

    81 ms

    Scripts block the page for only 81 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 243 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 243 requests on a phone: images 1.5 MB (47), scripts 827 KiB (84) and other files 762 KiB (92). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 8494
  • 6 buttons without a name

    6 buttons have no accessible name, so screen readers announce just “button”.

  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • Headings skip levels

    Headings skip levels (h1 → h3, h3 → h6 and h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9295
  • 3 H1 headlines

    There are 3 <h1> headlines (“”, “Neuma 5 Flex MACRO + battery” and “Neuma 5 Flex 33mm Steel Grip”). One clear main headline is easier for people and search engines.

  • 111 internal links, 13 external

    The homepage links to 111 pages on blackclaw.com and 13 external pages.

7 checks passed
  • Meta description: 139 characters

    Your meta description is 139 characters: “Grime uses his 30 years of experience in tattooing as a foundation to make the world’s best needles, cartridges and oth…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Black Claw: Professional Tattoo Needles & Equipment”.

  • Canonical URL set

    The canonical URL is https://blackclaw.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://blackclaw.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,096 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://blackclaw.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix98
  • 4 pages share a meta description

    https://blackclaw.com/collections/black-claw, https://blackclaw.com/collections/cartridges, https://blackclaw.com/collections/tubes and https://blackclaw.com/collections/needles use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    4 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 4 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 4 pages that loaded have a <title>.

Best practices

Google 100100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    13 of 14 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 531 words of copy

    The homepage carries about 531 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP SUPPLIES”.

  • 42 calls to action

    The homepage has 42 calls to action, for example “Shop All”, “Shop Cartridges” and “Shop Tubes”.

  • 20 short forms

    20 short forms (4 fields at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 48 testimonial or review blocks and 1 customer or partner logo.

Privacy and tracking

1 to fix
  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 16 other companies contacted

    Loading the homepage contacts 16 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blackclaw.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 4 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Free Shipping Bar · Madgic Checkout Validation

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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