blackchicken.com.au website review

34 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

A phone's processor spends 6.0 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 third-party services load with your homepage (Shopify, rebuyengine.com and Klaviyo and others), adding 3.0 MB and 1.0 s of main-thread time.

Your mobile performance score is 52. Pages that score under 90 lose visitors before the first paint.

18 images could be 691 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

19 files are served with short cache lifetimes, so returning visitors download them again (430 KiB).

About 544 KiB of JavaScript is downloaded but never used on this page.

Shopify costs a phone 346 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 456 ms. During a long task the page ignores taps.

rebuyengine.com costs a phone 301 ms of main-thread work and 944 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

The page has 2,712 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 142 ms of main-thread work and 339 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rise-ai.com costs a phone 63 ms of main-thread work and 305 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 KiB could be saved by minifying JavaScript.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

Polyfills for old browsers add 78 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

Your largest element takes 5.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “30% off”.

Scripts block taps and scrolling for 833 ms in total while the page loads. Good is under 200 ms.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

16 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 170 ms to 154 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 5.4 MB in 448 requests on a phone: scripts 2.0 MB (168), images 1.5 MB (63) and other files 1.1 MB (143). Under 2 MB keeps phones on slow connections fast.

4 images are downloaded at several times the size a phone draws them, for example Chey_Quote_Axilla_Deodorant.jpg at 1,200 px wide, shown at 366 px. Resized copies would save about 107 KiB.

8 images further down the page (242 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.54 g of CO₂e: 184.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

ARIA attributes must conform to valid values: 2 elements on the page fail this check, rated critical by axe-core.

Interactive controls must not be nested: 16 elements on the page fail this check, rated serious by axe-core.

1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

14 images have no alt text, which hurts accessibility and image search.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h5), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (16 elements).

Your title is 67 characters, so Google will cut it off around 60: “Award-Winning Natural Deodorant & Skincare | Black Chicken Remedies”.

21 links have no real href, so search engines can't follow them.

Your meta description is 167 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 111 pages on blackchicken.com.au and 6 external pages.

https://blackchicken.com.au/pages/offers has no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 64 found) and read each the way a search engine does.

10 of 33 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,278 words of visible text.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 21 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.