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bleckmann.com website review

Visit site (opens in a new tab)Reviewed 2 November 202628 issues · 103 checks

This review found 28 issues worth fixing on bleckmann.com, 5 of them high impact, across 103 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s976 msMay 16Oct 312.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.7 s
May 23, 20261.8 s
May 30, 20261.7 s
Jun 6, 20261.5 s
Jun 13, 20261.4 s
Jun 20, 20261.3 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.3 s
Jul 25, 20261.4 s
Aug 1, 20261.4 s
Aug 8, 20261.5 s
Aug 15, 20261.6 s
Aug 22, 20261.7 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20262.2 s
Sep 26, 20262.5 s
Oct 3, 20262.5 s
Oct 10, 20262.6 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Oct 31, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
342 ms154 msMay 16Oct 31316 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026228 ms
May 23, 2026235 ms
May 30, 2026223 ms
Jun 6, 2026219 ms
Jun 13, 2026207 ms
Jun 20, 2026203 ms
Jun 27, 2026213 ms
Jul 4, 2026211 ms
Jul 11, 2026198 ms
Jul 18, 2026187 ms
Jul 25, 2026179 ms
Aug 1, 2026176 ms
Aug 8, 2026184 ms
Aug 15, 2026189 ms
Aug 22, 2026195 ms
Aug 29, 2026211 ms
Sep 5, 2026226 ms
Sep 12, 2026245 ms
Sep 19, 2026268 ms
Sep 26, 2026288 ms
Oct 3, 2026296 ms
Oct 10, 2026307 ms
Oct 17, 2026320 ms
Oct 24, 2026318 ms
Oct 31, 2026316 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bleckmann.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bleckmann.com at 0.4 s0.4 s
  2. bleckmann.com at 0.9 s0.9 s
  3. bleckmann.com at 1.3 s1.3 s
  4. bleckmann.com at 1.7 s1.7 s
  5. bleckmann.com at 2.1 s2.1 s
  6. bleckmann.com at 2.6 s2.6 s
  7. bleckmann.com at 3.0 s3.0 s
  8. bleckmann.com at 3.4 s3.4 s

bleckmann.com does not allow embedding, so this is Google's rendering of the page.

Speed

9 to fix77
  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TikTok and Facebook and others), adding 1.2 MB and 1.4 s of main-thread time.

  • Mobile performance score: 77

    77/100

    Your mobile performance score is 77. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 751 ms

    751 ms

    Google Tag Manager costs a phone 751 ms of main-thread work and 581 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    750 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

  • Reduce unused JavaScript

    669 KiB

    About 669 KiB of JavaScript is downloaded but never used on this page.

  • Main-thread work: 3.6 s

    A phone's processor spends 3.6 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Font display

    300 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).

  • Use efficient cache lifetimes

    251 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (251 KiB).

  • 2,296 HTML elements

    The page has 2,296 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 191 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 36 KiB

    About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    23 KiB

    Polyfills for old browsers add 23 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 106 ms

    106 ms

    Your server sent the HTML in 106 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 13.1 s

    13.1 s

    The page becomes fully interactive after 13.1 s. Good is under 3.8 s.

  • Total Blocking Time: 772 ms

    772 ms

    Scripts block taps and scrolling for 772 ms in total while the page loads. Good is under 200 ms.

  • Real-user INP: 270 ms

    270 ms

    Real visitors wait 270 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Tap response (INP) got 37% slower for real visitors

    +37%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 228 ms to 316 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • 12 images without width and height

    12 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 656 ms

    656 ms

    Real visitors wait 656 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.011

    0.011

    The layout barely moves while loading (CLS 0.011, good is under 0.1).

  • Largest Contentful Paint: 1.2 s

    1.2 s

    Your largest element renders in 1.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “For over 160 years we have been dedicated to delivering on …”.

Images and page weight

100
  • About 0.5 g of CO₂ per visit

    0.51 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 1.8 MB in 85 requests

    1.8 MB

    Your homepage downloads 1.8 MB in 85 requests on a phone: scripts 1.5 MB (25), images 174 KiB (22) and fonts 57 KiB (3). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9395
  • 14 text elements with low contrast

    14 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 68 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9294
  • Structured data has 1 problem

    Structured data found (BreadcrumbList, Corporation, FAQPage and Organization) but with 1 problem, for example “Organization: missing name”.

  • 10 links crawlers can't follow

    10 links have no real href, so search engines can't follow them.

  • 115 internal links, 6 external

    The homepage links to 115 pages on bleckmann.com and 6 external pages.

7 checks passed
  • Meta description: 141 characters

    Your meta description is 141 characters: “Bleckmann offers global 3PL and omnichannel fulfilment for fashion and lifestyle brands, covering freight, transport, r…”.

  • One H1 headline

    Your main headline reads: “The logistics expert for fashion & lifestyle”.

  • Title: 46 characters

    Your title is a healthy 46 characters: “Fashion & Lifestyle 3PL Fulfilment | Bleckmann”.

  • Canonical URL set

    The canonical URL is https://www.bleckmann.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bleckmann.com/sitemaps-1-sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,546 words), so crawlers that don't run JavaScript still read it.

Other pages

100
  • 4 pages slow to respond

    /solutions/freight-forwarding, /solutions/freight-forwarding/air-freight, /solutions/freight-forwarding/sea-freight and /solutions/freight-forwarding/road-rail-transport took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 56 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    7 of 7 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

9 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bleckmann.com).

  • Valid certificate (53 days left)

    The certificate from Sectigo Limited · Sectigo Public Server Authentication CA DV R36 verifies for bleckmann.com and is valid for another 53 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bleckmann.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (40 internal, 6 external) answered without errors.

  • security.txt published

    A security.txt file tells researchers how to report a problem with your site.

Domain and trust

1 to fix
  • Domain expires in 77 days

    bleckmann.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

  • DNSSEC is off

    bleckmann.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    bleckmann.com was registered in Jan 1998 through Realtime Register B.V.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only godaddy.com, sectigo.com, swisssign.com and amazon.com to issue certificates for bleckmann.com, so a mis-issued certificate from anyone else is refused.

Content and conversion

4 to fix75
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • A 10-field form

    Your longest form asks for 10 fields (8 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 825 words of copy

    The homepage carries about 825 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Contact with an expert”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Contact”, “Get in touch” and “Contact with an expert”.

  • Social proof on the page

    Social proof on the homepage: 29 customer or partner logos and 7 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:85.255.20.124 ip4:209.206.1.152 a:mail3.bleckmann.com include:spf.protection.outlook.com include:servers.mcs…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Tag Manager, LinkedIn Insight, Meta Pixel, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies (measured from a US location before any click).

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
SEOmatic
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Nl Bit Bit Bv

Company

Headquarters
Almelo

Upkeep, stack, hiring and company data from programmable.info

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This review found 28 issues on bleckmann.com, including 17 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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