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blockchain.com website review

Visit site (opens in a new tab)Reviewed 3 November 202649 issues · 79 checks

This review found 49 issues worth fixing on blockchain.com, 20 of them high impact, across 79 checks. The most urgent: main-thread work: 41.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Blockchain.com

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Site score

64D

Not ranked: the homepage didn't load normally in this review.

One score from every part of this review. How it works

Full-page screenshot of blockchain.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. blockchain.com at 2.7 s2.7 s
  2. blockchain.com at 5.4 s5.4 s
  3. blockchain.com at 8.1 s8.1 s
  4. blockchain.com at 10.9 s10.9 s
  5. blockchain.com at 13.6 s13.6 s
  6. blockchain.com at 16.3 s16.3 s
  7. blockchain.com at 19.0 s19.0 s
  8. blockchain.com at 21.7 s21.7 s

Speed

11 to fix45
  • Main-thread work: 41.7 s

    A phone's processor spends 41.7 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,119 HTML elements

    The page has 3,119 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Cookiebot and others), adding 1.5 MB and 1.0 s of main-thread time.

  • Use efficient cache lifetimes

    150 ms · 957 KiB

    73 files are served with short cache lifetimes, so returning visitors download them again (957 KiB).

  • Reduce unused JavaScript

    300 ms · 560 KiB

    About 560 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Avoid multiple page redirects

    751 ms

    The page goes through 1 redirect before it starts loading, costing about 751 ms. Link and advertise the final URL directly.

  • Google Tag Manager adds 689 ms

    689 ms

    Google Tag Manager costs a phone 689 ms of main-thread work and 545 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    301 KiB

    8 images could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 298 ms. During a long task the page ignores taps.

  • blockchain.info adds 5 ms

    5 ms

    blockchain.info costs a phone 5 ms of main-thread work and 592 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    150 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 150 ms.

  • Document request latency

    100 ms

    The HTML itself could arrive about 100 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Legacy JavaScript

    37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    9 KiB

    9 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 27 ms

    27 ms

    Your server sent the HTML in 27 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Total Blocking Time: 19.8 s

    19.8 s

    Scripts block taps and scrolling for 19.8 s in total while the page loads. Good is under 200 ms.

  • Time to Interactive: 53.6 s

    53.6 s

    The page becomes fully interactive after 53.6 s. Good is under 3.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Real-user INP: 259 ms

    259 ms

    Real visitors wait 259 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 990 ms

    990 ms

    Real visitors wait 990 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest Contentful Paint: 3.5 s

    3.5 s

    Your largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We are the global infrastructure platform for digital assets”. Most of its time is element render delay (2.4 s).

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

3 to fix68
  • Page weight: 3.5 MB in 224 requests

    3.5 MB

    Your homepage downloads 3.5 MB in 224 requests on a phone: scripts 1.6 MB (37), images 1,016 KiB (43) and other files 607 KiB (135). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    359 KiB

    3 images are downloaded at several times the size a phone draws them, for example careers-left-sm-v2.webp at 1,058 px wide, shown at 163 px. Resized copies would save about 359 KiB.

  • 4 images below the first screen load straight away

    4 images further down the page (449 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (241 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.0 g of CO₂ per visit

    0.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.99 g of CO₂e: 119.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8088
  • 5 buttons without a name

    5 buttons have no accessible name, so screen readers announce just “button”.

  • Images must have alternative text (4 elements)

    Images must have alternative text: 4 elements on the page fail this check, rated critical by axe-core.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • [role="img"] and [role="image"] elements must have alternative text (1 element)

    [role="img"] and [role="image"] elements must have alternative text: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 4 links without text

    4 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 44 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 44 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

10 to fixGoogle 8539
  • Page is set to noindex

    The robots meta tag says “noindex,nofollow”: Google is told not to list this page at all.

  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (16 characters)

    Your title is only 16 characters: “Just a moment...”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

2 checks passed
  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.blockchain.com/sitemap.xml.

AI search readiness

100
1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 9278
  • 3 broken images

    3 images failed to load on a phone, for example https://t.co/1/i/adsct?bci=4&dv=UTC%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26390%26844%2648%2624%26390%26844%261%26na%261&eci=3&event=%7B%7D&event_id=88eff35c-1a6c-4f9d-856b-1b65882e2cb8&.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Connecting to 'https://websdk.appsflyersdk.com/manifest.db28d1001086e2c4d446d26b9a3bf030.json' violates the following C…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    14 of 15 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • Homepage answers HTTP 403

    Your homepage answered with HTTP 403, so visitors and search engines may see an error page.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 815 words of copy

    The homepage carries about 815 words of visible text.

1 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign up”.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Tag Manager, Meta Pixel, X (Twitter) Ads and Xandr (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Cookiebot

    A consent management tool (Cookiebot) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blockchain.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Cloudflare

Hiring

Hiring
42 open roles
Teams
Marketing & Communications (11), Consumer (5), Engineering - Front End (4), Engineering - Back End (3)
Job board
greenhouse

Company

Headquarters
Valletta

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on blockchain.com, including 21 speed issues, 10 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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