Blockchain.com growth playbook

Render blog posts and press releases on the server (or pre-render them) with a unique title, description, canonical, Open Graph and X card image, published date and the full article text. Add a blog and press sitemap with dates, and use the same template for every launch. Test each new post in the X, LinkedIn and Telegram preview tools before it goes out.

Every launch is shared hundreds of times by staff, press and communities; a proper preview lifts click-through on each share, and readable pages are what search engines and AI assistants cite.

[ ] Unique <title> and meta description in the HTML
[ ] Canonical URL
[ ] Open Graph title, description and 1200x630 image
[ ] X card tags
[ ] Published date in the page
[ ] Article text present without JavaScript
[ ] Listed in the blog sitemap
[ ] Previewed in X, LinkedIn, Telegram and Slack

• Template change breaks pages

  Roll out to new posts first, then back-fill.

• Your websiteBlog posts such as "Now Presenting Options Trading in the Blockchain App" (published October 16, 2026), "Blockchain Files for CFTC Licenses to Offer Crypto Derivatives and Prediction Markets in the U.S." and "Around the Block: 15 years of Blockchain" are served without a title tag, meta description, Open Graph tags or article text in the HTML; everything loads by JavaScript. The press page has no Open Graph tags either. Link previews on X, LinkedIn, Telegram and Slack read that HTML without running JavaScript.Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source
• HiringContent, Social and Community Manager (London): launch storytelling for "prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products", community growth on Discord, Telegram, Farcaster and Lens, research newsletters and "interactive product education", all "structurally compliant within a regulated global financial and data-privacy environment".Source
• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source

Publish a 2025 review (volumes, principal vs agency, tokens, OTC options, treasury clients) with a short public summary and a gated full version that starts a CRM nurture by segment. Then move to a quarterly desk report.

A current report is the easiest institutional lead magnet and shows a growing desk; an old one suggests the opposite.

• Numbers sensitive during the IPO process

  Have Legal approve every figure.

• Your websiteThe Institutional report page (/institutional/report, checked October 21, 2026) still offers "2024 in Review" as its download: "As 2024 has come to a close, we'd like to take this opportunity to highlight the growth that Blockchain.com Institutional has experienced", covering trading volumes, principal vs agency, year-on-year growth and tokens supported. There is no 2025 edition.Source
• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source
• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source

Create one approved fact sheet (wallets, verified users, countries, volume, institutional clients, tokens) with an owner and a review date, update every page and template from it, and correct or explain the uptime figure.

Consistent numbers build trust with press and institutions, and matter more for a company in an IPO process.

• Numbers change often

  Use "over" figures updated quarterly.

• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• News coverageIn September 2026 Blockchain.com signed a memorandum of understanding with NYSE Group to explore access to tokenized U.S. stocks and ETFs, subject to regulatory approval; it has confidentially filed for a U.S. IPO (reported by The Block); reported scale is nearly 95 million wallets, more than 43 million verified accounts in over 100 countries and over $1.1 trillion in lifetime volume.Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source

Server-render the institutional pages, add clear H1s ("Institutional crypto trading, custody and liquidity"), build or remove the API page, and share one menu across the site. Add a short "who we work with" block per service.

Institutional buyers research quietly before they call, and these pages must read well to them, to search and to AI assistants.

• Design changes need review

  Start with headings and rendering.

• Your websiteServer-sent pages: the OTC Trading page arrives with its title and description but no visible text (the copy loads by JavaScript); /institutional/api is listed in the sitemap but shows "The page you were looking for doesn't exist"; the institutional menu still shows the older product list, while the blog's menu has Prime Brokerage, OTC Options, Market Services, Labs and Perps.Source
• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source

Ask one question on the form ("What do you need?") and route each answer to its desk with a one-hour reply target during market hours, a calendar link, and a CRM tag for nurture.

Speed is decisive in OTC and liquidity deals, and routing shows which services draw interest.

• Out-of-hours enquiries

  Promise a reply time by region.

• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source
• HiringMarket and wealth hiring: Country Manager and Wealth Lead, Singapore; Business Leads in London and Paris; a UK Market Lead; a Lending & Savings Lead; VIP Relationship Managers in London and New York; and on the institutional side an Institutional Sales Associate, a Quantitative Trader and a Trader, Market Making.Source

Split and defer the scripts the first view does not need, load tag manager tags after consent and interaction, and set a script budget for new launches. Retest lab and field data.

A faster first page lifts sign-ups from paid traffic, which the mobile team is buying at more than $300k a month.

• Tracking breaks

  Test attribution after each change.

• Google PageSpeedHomepage on mobile (lab test, October 21, 2026): performance 30/100, main content after 15.8s, 15.7s of blocked main thread, 3.5 MB downloaded; the largest fix is unused JavaScript (about 3.3s). Real Chrome visitors: main content in 2.6s and interaction delay of 267ms, both just inside "needs improvement", layout shift fine; the page rates "average".Source
• HiringPerformance Marketing Specialist, Mobile (Singapore, London and Paris): mobile user acquisition on Google, Meta, Apple Search Ads and TikTok with "aggressive ROAS optimization", expert use of AppsFlyer, "Deep understanding of mobile ad fraud", and "monthly budgets exceeding USD 300k".Source

Build one track per segment: three emails, a desk call offer, a relevant report section and case study, with lead scoring that tells sales when to call.

Relevant content shortens long institutional cycles and keeps Blockchain.com in mind between deals.

• Small lists

  Start with the largest segment.

• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source
• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• Your websiteThe Institutional report page (/institutional/report, checked October 21, 2026) still offers "2024 in Review" as its download: "As 2024 has come to a close, we'd like to take this opportunity to highlight the growth that Blockchain.com Institutional has experienced", covering trading volumes, principal vs agency, year-on-year growth and tokens supported. There is no 2025 edition.Source

Publish a weekly desk note (flows, options activity, liquidity) by email and LinkedIn, compliance-reviewed and clearly not investment advice, with a call to talk to the desk.

A regular note keeps the desk in front of clients and attracts new ones through forwarding.

• Regulatory risk

  Compliance review every issue.

• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source
• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• Competitor researchRivals' own homepages: FalconX, "Largest Institutional Crypto Prime Brokerage"; Kraken, "Institutional Crypto Trading"; Galaxy, "Digital Assets & AI Infrastructure"; Wintermute, "A leading algorithmic trading firm"; Crypto.com, "Crypto, stocks, ETFs and prediction markets, all in the Crypto.com app". Coinbase Prime serves the same institutions.See the research Source

Publish four case studies (a corporate treasury, a token launch, a liquidity client, an OTC fund) with outcomes, named where clients agree and anonymised where not.

Institutions buy on peer proof, and stories make the client count credible.

• Clients want privacy

  Offer anonymised versions.

• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• Competitor researchRivals' own homepages: FalconX, "Largest Institutional Crypto Prime Brokerage"; Kraken, "Institutional Crypto Trading"; Galaxy, "Digital Assets & AI Infrastructure"; Wintermute, "A leading algorithmic trading firm"; Crypto.com, "Crypto, stocks, ETFs and prediction markets, all in the Crypto.com app". Coinbase Prime serves the same institutions.See the research Source
• HiringHead of Institutional Marketing (London, posted October 16, 2026): leads marketing for Blockchain Institutional "through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com's presence at key crypto events"; oversees "best-in-class thought leadership our clients find informative and will regularly consume"; sets up "nurture and lead qualification campaigns through our CRM systems" with Institutional sales; works with the CMO.Source

Set tiered commissions based on verified, funded and 90-day active users, share a dashboard with each affiliate, flag fraud patterns with AppsFlyer data, and give top partners early product access.

Value-based payouts attract the right partners and cut wasted spend.

• Partners leave

  Keep top partners whole during the switch.

• HiringAffiliate & Growth Networks Specialist (London and Singapore): drive "high-volume, high-value users", with "a massive focus on identifying and onboarding clients eligible for our premium wealth.blockchain.com suite", scale affiliates for prediction markets, perpetual futures and token launches, run tracking and payouts, and report "which partners drive the highest customer lifetime value (LTV) versus toxic or low-value flow".Source
• HiringPerformance Marketing Specialist, Mobile (Singapore, London and Paris): mobile user acquisition on Google, Meta, Apple Search Ads and TikTok with "aggressive ROAS optimization", expert use of AppsFlyer, "Deep understanding of mobile ad fraud", and "monthly budgets exceeding USD 300k".Source

Build custom product pages on the App Store and custom store listings on Google Play per product theme, match ad groups to them, and deep link installs to the right screen.

Matching the store page to the ad raises install rates and lowers cost per funded user.

• Product availability differs by country

  Show only products live in that market.

• HiringPerformance Marketing Specialist, Mobile (Singapore, London and Paris): mobile user acquisition on Google, Meta, Apple Search Ads and TikTok with "aggressive ROAS optimization", expert use of AppsFlyer, "Deep understanding of mobile ad fraud", and "monthly budgets exceeding USD 300k".Source
• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• HiringContent, Social and Community Manager (London): launch storytelling for "prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products", community growth on Discord, Telegram, Farcaster and Lens, research newsletters and "interactive product education", all "structurally compliant within a regulated global financial and data-privacy environment".Source

Give Wealth members an "introduce a peer" path handled personally by their relationship manager, with a member benefit (an event invitation or fee tier), within what Compliance allows in each market.

Personal introductions bring high-value clients at low cost and strengthen existing relationships.

• Rules on incentives

  Use non-cash benefits where needed.

• HiringMarket and wealth hiring: Country Manager and Wealth Lead, Singapore; Business Leads in London and Paris; a UK Market Lead; a Lending & Savings Lead; VIP Relationship Managers in London and New York; and on the institutional side an Institutional Sales Associate, a Quantitative Trader and a Trader, Market Making.Source
• HiringAffiliate & Growth Networks Specialist (London and Singapore): drive "high-volume, high-value users", with "a massive focus on identifying and onboarding clients eligible for our premium wealth.blockchain.com suite", scale affiliates for prediction markets, perpetual futures and token launches, run tracking and payouts, and report "which partners drive the highest customer lifetime value (LTV) versus toxic or low-value flow".Source

For each launch, open a moderated room with explainers, live Q&A with the product team and market-hours AMAs, all compliance-reviewed and showing risk wording, and send feedback to product.

Education reduces early losses and churn, and community feedback improves the product.

• Scam impersonators

  Verified admins and pinned warnings.

• HiringContent, Social and Community Manager (London): launch storytelling for "prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products", community growth on Discord, Telegram, Farcaster and Lens, research newsletters and "interactive product education", all "structurally compliant within a regulated global financial and data-privacy environment".Source
• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• Your websiteBlog posts such as "Now Presenting Options Trading in the Blockchain App" (published October 16, 2026), "Blockchain Files for CFTC Licenses to Offer Crypto Derivatives and Prediction Markets in the U.S." and "Around the Block: 15 years of Blockchain" are served without a title tag, meta description, Open Graph tags or article text in the HTML; everything loads by JavaScript. The press page has no Open Graph tags either. Link previews on X, LinkedIn, Telegram and Slack read that HTML without running JavaScript.Source

Add contextual, non-intrusive prompts (a price alert sign-up on asset pages, "track this address in the app" on wallet pages, a QR code to the app) and measure sign-ups from Explorer.

Explorer visitors are already crypto users, so they are the cheapest audience to convert.

• Users dislike prompts

  Keep them small and relevant.

• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• News coverageIn September 2026 Blockchain.com signed a memorandum of understanding with NYSE Group to explore access to tokenized U.S. stocks and ETFs, subject to regulatory approval; it has confidentially filed for a U.S. IPO (reported by The Block); reported scale is nearly 95 million wallets, more than 43 million verified accounts in over 100 countries and over $1.1 trillion in lifetime volume.Source

Publish country pages (France, UK, Singapore first) in the local language with the relevant licence, local payment methods, products available in that market, local support and press, and point local campaigns at them.

Local licensing and language are the main trust signals for new users in each market.

• Product availability differs

  Show only what is live per market.

• HiringMarket and wealth hiring: Country Manager and Wealth Lead, Singapore; Business Leads in London and Paris; a UK Market Lead; a Lending & Savings Lead; VIP Relationship Managers in London and New York; and on the institutional side an Institutional Sales Associate, a Quantitative Trader and a Trader, Market Making.Source
• Your websiteLegal center: Blue Cube (Malta) Limited, trading as Blockchain, is authorised by the Malta Financial Services Authority as a Crypto-Asset Service Provider under MiCAR (licence BCML8-25339); BC Operations Limited is registered with the UK FCA as a cryptoasset exchange provider and custodian wallet provider. The site footer links EU Regulatory Documents, the MiCA White-Paper and Complaints Handling.Source
• HiringPerformance Marketing Specialist, Mobile (Singapore, London and Paris): mobile user acquisition on Google, Meta, Apple Search Ads and TikTok with "aggressive ROAS optimization", expert use of AppsFlyer, "Deep understanding of mobile ad fraud", and "monthly budgets exceeding USD 300k".Source

Publish a quarterly report of aggregated, anonymised trends (assets bought by region, holding periods, stablecoin use, new products), with charts journalists can embed.

Original data earns coverage and links that product launches alone cannot.

• Data seen as market-moving

  Use lagged, aggregated data.

• News coverageIn September 2026 Blockchain.com signed a memorandum of understanding with NYSE Group to explore access to tokenized U.S. stocks and ETFs, subject to regulatory approval; it has confidentially filed for a U.S. IPO (reported by The Block); reported scale is nearly 95 million wallets, more than 43 million verified accounts in over 100 countries and over $1.1 trillion in lifetime volume.Source
• Your websiteInstitutional page: "1500+ Institutional clients", "670+ Tokens supported", "$1.2T+ Transaction volume"; OTC desk "Regulated by the Monetary Authority of Singapore", "24/7/365 global execution"; liquidity provisioning lists "95% guaranteed uptime"; token launch lists "95M+ wallets created", "43M+ verified customers", "7M+ audience reachable", "2M+ followers on socials". The page has no H1 heading and no client case studies. Job posts describe "over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion".Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source

Prepare now: explainers on what tokenized securities are, a launch plan by market, and, if Compliance approves, a notify-me list for markets where it may launch. Keep everything clearly conditional until approval.

Being ready to launch quickly matters when competitors already offer stocks.

• Approval delays

  Keep content educational until approval.

• News coverageIn September 2026 Blockchain.com signed a memorandum of understanding with NYSE Group to explore access to tokenized U.S. stocks and ETFs, subject to regulatory approval; it has confidentially filed for a U.S. IPO (reported by The Block); reported scale is nearly 95 million wallets, more than 43 million verified accounts in over 100 countries and over $1.1 trillion in lifetime volume.Source
• Competitor researchRivals' own homepages: FalconX, "Largest Institutional Crypto Prime Brokerage"; Kraken, "Institutional Crypto Trading"; Galaxy, "Digital Assets & AI Infrastructure"; Wintermute, "A leading algorithmic trading firm"; Crypto.com, "Crypto, stocks, ETFs and prediction markets, all in the Crypto.com app". Coinbase Prime serves the same institutions.See the research Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source

Open a waitlist and a small builders' group, share what is being built, run early tests with power users, and launch with their stories.

Early communities give launch momentum and real feedback.

• Launch slips

  Share honest timelines.

• HiringContent, Social and Community Manager (London): launch storytelling for "prediction markets, perpetual futures, and our upcoming suite of privacy-preserving AI products", community growth on Discord, Telegram, Farcaster and Lens, research newsletters and "interactive product education", all "structurally compliant within a regulated global financial and data-privacy environment".Source
• Your websiteServer-sent pages: the OTC Trading page arrives with its title and description but no visible text (the copy loads by JavaScript); /institutional/api is listed in the sitemap but shows "The page you were looking for doesn't exist"; the institutional menu still shows the older product list, while the blog's menu has Prime Brokerage, OTC Options, Market Services, Labs and Perps.Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source

Run game-day content and an in-app learning series tied to the Cowboys, with a tracked sign-up page, and measure sign-ups by game.

Turning a sponsorship into measured sign-ups justifies it and reaches a mainstream US audience.

• Product limits in the US

  Promote only what is available.

• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• HiringProduct Communications Lead (London and Dallas, posted October 6, 2026): owns comms for "a consistently full pipeline of product launches", licensing and regulatory milestones, AI positioning, "evergreen blog and thought leadership content", executive social and award submissions, and making Blockchain.com "highly visible, relevant and known as leading the industry with press and other stakeholders who ingest our content".Source

Review each listed page: refresh what still earns traffic (memecoin pages with live data), retire or redirect old waitlists, add dates to all entries, and add the blog and press.

A clean sitemap points search engines at what matters now.

• Losing long-tail traffic

  Redirect to the closest live page.

• Your websiteSitemap: 124 URLs with no dates; no blog posts or press releases are listed. It includes 24 memecoin pages, Dallas Cowboys "crypto playbook" articles, waitlist pages for NFTs and a blockchain domain, and Bakkt legal pages. Separate Explorer sitemaps exist in six languages. Recent blog topics: options trading, NYSE tokenized securities, OpenAI & Anthropic perpetuals, Fixed-Term Rewards, a profile of the OTC desk lead, and the Dallas Cowboys partnership.Source
• Your websiteBlog posts such as "Now Presenting Options Trading in the Blockchain App" (published October 16, 2026), "Blockchain Files for CFTC Licenses to Offer Crypto Derivatives and Prediction Markets in the U.S." and "Around the Block: 15 years of Blockchain" are served without a title tag, meta description, Open Graph tags or article text in the HTML; everything loads by JavaScript. The press page has no Open Graph tags either. Link previews on X, LinkedIn, Telegram and Slack read that HTML without running JavaScript.Source