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blondo.com website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 85 checks
This review found 41 issues worth fixing on blondo.com, 16 of them high impact, across 85 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #39,860 of 89,090 reviewed websitesbeats 50%
- #24,452 of 46,435 online storesbeats 42%
- #23,271 of 41,684 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.6 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.4 s |
| Aug 1, 2026 | 1.4 s |
| Aug 8, 2026 | 1.4 s |
| Aug 15, 2026 | 1.4 s |
| Aug 22, 2026 | 1.3 s |
| Aug 29, 2026 | 1.3 s |
| Sep 5, 2026 | 1.3 s |
| Sep 12, 2026 | 1.3 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 140 ms |
| May 23, 2026 | 130 ms |
| May 30, 2026 | 123 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 129 ms |
| Jun 20, 2026 | 133 ms |
| Jun 27, 2026 | 133 ms |
| Jul 4, 2026 | 133 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 120 ms |
| Jul 25, 2026 | 120 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 120 ms |
| Aug 15, 2026 | 121 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 137 ms |
| Sep 5, 2026 | 129 ms |
| Sep 12, 2026 | 136 ms |
| Sep 19, 2026 | 140 ms |
| Sep 26, 2026 | 138 ms |
| Oct 3, 2026 | 139 ms |
| Oct 10, 2026 | 146 ms |
| Oct 17, 2026 | 146 ms |
| Oct 24, 2026 | 151 ms |
| Oct 31, 2026 | 153 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.2 s · 1.1 MBAbout 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.
Use efficient cache lifetimes
4.1 s · 846 KiB34 files are served with short cache lifetimes, so returning visitors download them again (846 KiB).
Render-blocking requests
2.3 s22 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Mobile performance score: 37
37/100Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.8 s
A phone's processor spends 4.8 s on main-thread work while loading, 3.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, sdiapi.com and Facebook and others), adding 2.4 MB and 1.9 s of main-thread time.
Improve image delivery
1.6 MB16 images could be 1.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Legacy JavaScript
750 ms · 126 KiBPolyfills for old browsers add 126 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.
Google Tag Manager adds 501 ms
501 msGoogle Tag Manager costs a phone 501 ms of main-thread work and 976 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
16 long tasks on the main thread
16 long tasks block the main thread while loading, the longest for 474 ms. During a long task the page ignores taps.
sdiapi.com adds 449 ms
449 mssdiapi.com costs a phone 449 ms of main-thread work and 149 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Facebook adds 404 ms
404 msFacebook costs a phone 404 ms of main-thread work and 228 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
amaicdn.com adds 199 ms
199 msamaicdn.com costs a phone 199 ms of main-thread work and 418 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 151 ms
151 msKlaviyo costs a phone 151 ms of main-thread work and 318 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
80 ms · 48 KiBAbout 48 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 80 ms faster on a phone.
Minify JavaScript
80 ms · 18 KiB18 KiB could be saved by minifying JavaScript.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 12 ms
12 msYour server sent the HTML in 12 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 14.8 s
14.8 sThe first text or image appears after 14.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 28.4 s
28.4 sYour largest element takes 28.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 34.1 s
34.1 sThe page becomes fully interactive after 34.1 s. Good is under 3.8 s.
Speed Index: 15.2 s
15.2 sVisually, the page fills in at 15.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 559 ms
559 msScripts block taps and scrolling for 559 ms in total while the page loads. Good is under 200 ms.
Cumulative Layout Shift: 0.128
0.128The layout shifts by 0.128 while loading, so content jumps under the reader's thumb. Good is under 0.1.
5 images without width and height
5 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 140 ms to 153 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 112 ms
112 msReal visitors wait 112 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.02
0.02For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 749 ms
749 msReal visitors wait 749 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 15% faster for real visitors
-15%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Images and page weight
Page weight: 7.7 MB in 388 requests
7.7 MBYour homepage downloads 7.7 MB in 388 requests on a phone: images 3.5 MB (73), scripts 2.9 MB (113) and other files 948 KiB (170). Under 2 MB keeps phones on slow connections fast.
1 image over 500 KB
bc553be6-432c-4aa1-909e-505c02400faa.png weighs 1.3 MB. On a phone connection a single image that size takes seconds.
4 images far larger than shown
547 KiB4 images are downloaded at several times the size a phone draws them, for example bc553be6-432c-4aa1-909e-505c02400faa.png at 728 px wide, shown at 195 px. Resized copies would save about 547 KiB.
1 image in older formats
1 image (1.3 MB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.2 g of CO₂ per visit
2.18 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.18 g of CO₂e: 261.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
2 links without text
2 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 58 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
One H1 headline
Your <h1> is empty.
100 internal links, 7 external
The homepage links to 100 pages on blondo.com and 7 external pages.
6 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Browse innovative, high-quality waterproof shoes online at Blondo. Shop our array of functional and stylish waterproof …”.
Title: 63 characters
Your title is a healthy 63 characters: “Blondo Waterproof Footwear– Official Site of Blondo – Blondo US”.
Canonical URL set
The canonical URL is https://blondo.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blondo.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (316 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a title
/collections/womens has no <title>, so Google invents the link text in results.
8 pages without a meta description
/collections/best-sellers, /collections/mens-view-all, /pages/technology, /pages/blondowaterproof, /collections/sale and /collections/womens and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
/collections/new-arrivals, /collections/womens and /collections/booties have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=135000832&Ver=2&mid=cf7902d8-af1e-4d45-acaf-de4ea0feb694&bo=1&sid=9d1a9450da4b11f1ac7fadef0ccdc624&vid=9d1acf80da4b11f1affcbdc9d1f7d1e2&vids=1&msclkid=N&pi=918639831&l.
15 small tap targets
15 of 68 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “gorgiasChat is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 256 words of copy
The homepage carries about 256 words of visible text.
4 checks passed
8 calls to action
The homepage has 8 calls to action, for example “Register”, “SHOP ALL” and “Where to buy”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 2 of them by other companies (measured from a US location before any click).
48 other companies contacted
Loading the homepage contacts 48 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blondo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Onetrust Consent Management · Klaviyo Email Marketing Sms · chimpstatic.com · riskified.com · gorgias.chat · 9gtb.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on blondo.com, including 21 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.