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blossholm.de website review
Visit site (opens in a new tab)Reviewed 12 November 202636 issues · 86 checks
This review found 36 issues worth fixing on blossholm.de, 12 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,777 of 108,841 reviewed websitesbeats 86%
- #6,649 of 61,763 online storesbeats 85%
- #6,455 of 56,363 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.0 s |
| May 30, 2026 | 1.9 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.8 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.6 s |
| Jul 25, 2026 | 1.6 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.7 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.9 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.7 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.6 s |
| Oct 31, 2026 | 1.6 s |
| Nov 7, 2026 | 1.5 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 155 ms |
| May 30, 2026 | 157 ms |
| Jun 6, 2026 | 160 ms |
| Jun 13, 2026 | 157 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 150 ms |
| Jul 11, 2026 | 149 ms |
| Jul 18, 2026 | 149 ms |
| Jul 25, 2026 | 146 ms |
| Aug 1, 2026 | 150 ms |
| Aug 8, 2026 | 155 ms |
| Aug 15, 2026 | 158 ms |
| Aug 22, 2026 | 161 ms |
| Aug 29, 2026 | 159 ms |
| Sep 5, 2026 | 157 ms |
| Sep 12, 2026 | 155 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 152 ms |
| Oct 3, 2026 | 147 ms |
| Oct 10, 2026 | 150 ms |
| Oct 17, 2026 | 154 ms |
| Oct 24, 2026 | 154 ms |
| Oct 31, 2026 | 153 ms |
| Nov 7, 2026 | 147 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Reduce unused JavaScript
1.2 s · 495 KiBAbout 495 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 10.1 s
A phone's processor spends 10.1 s on main-thread work while loading, 3.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
7,657 HTML elements
The page has 7,657 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, alia-prod.com and Clarity and others), adding 2.6 MB and 1.6 s of main-thread time.
Mobile performance score: 53
53/100Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.
Shopify adds 545 ms
545 msShopify costs a phone 545 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
300 ms · 290 KiB23 files are served with short cache lifetimes, so returning visitors download them again (290 KiB).
alia-prod.com adds 343 ms
343 msalia-prod.com costs a phone 343 ms of main-thread work and 333 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Clarity adds 263 ms
263 msClarity costs a phone 263 ms of main-thread work and 28 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 252 ms. During a long task the page ignores taps.
rebuyengine.com adds 163 ms
163 msrebuyengine.com costs a phone 163 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 66 KiBPolyfills for old browsers add 66 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
200 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).
Render-blocking requests
200 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 200 ms.
Improve image delivery
67 KiB2 images could be 67 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 15 ms
15 msYour server sent the HTML in 15 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 18.1 s
18.1 sYour largest element takes 18.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We use cookies to personalise content and ads, to provide s…”.
Time to Interactive: 24.7 s
24.7 sThe page becomes fully interactive after 24.7 s. Good is under 3.8 s.
Speed Index: 11.6 s
11.6 sVisually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 406 ms
406 msScripts block taps and scrolling for 406 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 155 ms to 147 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.3 s
2.3 sReal visitors wait 2.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 146 ms
146 msReal visitors wait 146 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 578 ms
578 msReal visitors wait 578 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.0 s to 1.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.015
0.015The layout barely moves while loading (CLS 0.015, good is under 0.1).
Images and page weight
Page weight: 10.7 MB in 485 requests
10.7 MBYour homepage downloads 10.7 MB in 485 requests on a phone: media 5.7 MB (2), images 1.8 MB (261) and scripts 1.6 MB (100). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
121 KiB1 image is downloaded at several times the size a phone draws it, for example ac.svg at 1,000 px wide, shown at 20 px. Resized copies would save about 121 KiB.
9 images below the first screen load straight away
9 images further down the page (357 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 3.0 g of CO₂ per visit
3.03 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.03 g of CO₂e: 363.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
26 images without alt text
26 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
3 links without text
3 visible links have no text or label, so screen readers cannot say where they go.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
3 H1 headlines
There are 3 <h1> headlines (“Blossholm.com”, “Black Friday Has Started” and “Black Friday”). One clear main headline is easier for people and search engines.
93 internal links, 7 external
The homepage links to 93 pages on blossholm.de and 7 external pages.
7 checks passed
Meta description: 153 characters
Your meta description is 153 characters: “At Blossholm we strive to create distinctive home decor pieces that elevate your space | Shop our unique mirrors and en…”.
Title: 62 characters
Your title is a healthy 62 characters: “Blossholm | Danish home decor design | Free shipping to Europe”.
Canonical URL set
The canonical URL is https://blossholm.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://blossholm.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,331 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://blossholm.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://blossholm.com/collections/vendors, which answers with an error. Visitors hit a dead end and search engines drop it.
1 page without a title
https://blossholm.com/customer_authentication/redirect has no <title>, so Google invents the link text in results.
1 linked page hidden from search
https://blossholm.com/customer_authentication/redirect is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.
5 pages share 2 titles
https://blossholm.com/products/aurie-portable-table-lamp-linen-calacatta-viola-marble-us, https://blossholm.com/products/aurie-portable-table-lamp-linen-travertine-us and https://blossholm.com/products/aurie-portable-table-lamp-linen-white-marble all use the title “The Portable Auríe Table Lamp - Blossholm”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.
5 pages without a meta description
https://blossholm.com/collections/lamps, https://blossholm.com/customer_authentication/redirect, https://blossholm.com/policies/contact-information, https://blossholm.com/policies/shipping-policy and https://blossholm.com/collections/all have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages share a meta description
https://blossholm.com/products/aurie-portable-table-lamp-linen-calacatta-viola-marble-us, https://blossholm.com/products/aurie-portable-table-lamp-linen-travertine-us and https://blossholm.com/products/aurie-portable-table-lamp-linen-white-marble use the same meta description. A description written for each page earns more clicks.
7 pages without an H1
https://blossholm.com/collections/sale-blossholm, https://blossholm.com/collections/lamps, https://blossholm.com/collections/black-friday, https://blossholm.com/collections/best-sellers, https://blossholm.com/customer_authentication/redirect and https://blossholm.com/pages/about-us and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.
1 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Best practices
27 small tap targets
27 of 64 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
About 1,387 words of copy
The homepage carries about 1,387 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
7 calls to action
The homepage has 7 calls to action, for example “Contact”, “SHOP NOW” and “Shop Now”.
3 short forms
3 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 7 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Google Tag Manager and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
39 other companies contacted
Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at blossholm.de, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 14 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Rebuy Personalization Engine · Judge Me Reviews · Kaching Bundles · Triplewhale · Blaze Country Redirect · Klaviyo Email Marketing Sms · Instafeed · Geolocation Markets Selector · Applovin Shop Integration · profitmetrics.io · trustpilot.com · loox.io · rebuyengine.com · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Microsoft Clarity
- Hosting
- Shopify
Hiring
- Hiring
- 4 open roles
- Job board
- careers page
- Careers page
- blossholm.com/pages/jobs (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 36 issues on blossholm.de, including 17 speed issues and 1 SEO issue. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.