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bobsheating.com website review
Visit site (opens in a new tab)Reviewed 22 October 202632 issues · 102 checks
This review found 32 issues worth fixing on bobsheating.com, 11 of them high impact, across 102 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
76C- #48,544 of 81,078 reviewed websitesbeats 35%
- #27,483 of 40,017 online storesbeats 27%
- #888 of 2,107 WooCommerce storesbeats 52%
Closest competitors among WooCommerce stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.1 s |
| May 9, 2026 | 1.6 s |
| May 16, 2026 | 1.5 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.9 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.9 s |
| Jul 25, 2026 | 1.8 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.3 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 98 ms |
| May 9, 2026 | 95 ms |
| May 16, 2026 | 92 ms |
| May 23, 2026 | 91 ms |
| May 30, 2026 | 95 ms |
| Jun 6, 2026 | 95 ms |
| Jun 13, 2026 | 96 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 95 ms |
| Jul 4, 2026 | 95 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 100 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 116 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 142 ms |
| Aug 29, 2026 | 149 ms |
| Sep 5, 2026 | 149 ms |
| Sep 12, 2026 | 162 ms |
| Sep 19, 2026 | 179 ms |
| Sep 26, 2026 | 206 ms |
| Oct 3, 2026 | 220 ms |
| Oct 10, 2026 | 246 ms |
| Oct 17, 2026 | 253 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Render-blocking requests
1.1 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 38
38/100Your mobile performance score is 38 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.7 s
A phone's processor spends 5.7 s on main-thread work while loading, 3.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Google CDN, Facebook and Google Tag Manager and others), adding 3.4 MB and 2.1 s of main-thread time.
Reduce unused JavaScript
750 ms · 1.4 MBAbout 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.
Google CDN adds 967 ms
967 msGoogle CDN costs a phone 967 ms of main-thread work and 2.2 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
500 ms · 430 KiB17 files are served with short cache lifetimes, so returning visitors download them again (430 KiB).
Improve image delivery
650 ms · 183 KiB8 images could be 183 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Facebook adds 355 ms
355 msFacebook costs a phone 355 ms of main-thread work and 307 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 319 ms
319 msGoogle Tag Manager costs a phone 319 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
200 ms · 32 KiBPolyfills for old browsers add 32 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 200 ms faster on a phone.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 205 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 30 KiB30 KiB could be saved by minifying JavaScript.
Phones get a much slower page than desktops
Desktop scores 66 but mobile only 38. A gap that wide usually means heavy scripts and images that hit phones hardest.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
1 KiB1 KiB JavaScript is shipped twice across bundles.
1 checks passed
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 9.5 s
9.5 sYour largest element takes 9.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Time to Interactive: 28.1 s
28.1 sThe page becomes fully interactive after 28.1 s. Good is under 3.8 s.
First Contentful Paint: 4.3 s
4.3 sThe first text or image appears after 4.3 s on a phone. Good is under 1.8 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Real-user INP: 294 ms
294 msReal visitors wait 294 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 159% slower for real visitors
+159%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 98 ms to 253 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+3%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.6 s
1.6 sReal visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 574 ms
574 msReal visitors wait 574 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 10.5 MB in 142 requests
10.5 MBYour homepage downloads 10.5 MB in 142 requests on a phone: media 5.4 MB (1), scripts 3.4 MB (63) and other files 719 KiB (20). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (46 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 3.0 g of CO₂ per visit
2.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.98 g of CO₂e: 357.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
<html> element must have a lang attribute (1 element)
<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.
No page language
The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.
2 checks passed
Every image has alt text
All 22 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 1 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (73 characters)
Your title is 73 characters, so Google will cut it off around 60: “Residential HVAC Company You Can Trust | Bob's Heating & Air Conditioning”.
97 internal links, 5 external
The homepage links to 97 pages on bobsheating.com and 5 external pages.
7 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Bob's Heating & Air Conditioning delivers top HVAC services with efficient, reliable solutions. Your comfort is our goa…”.
One H1 headline
Your main headline reads: “Local roots and lasting relationships.”.
Canonical URL set
The canonical URL is https://www.bobsheating.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bobsheating.com/sitemap_index.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (676 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
/product-category/filters-air-purifiers and /online-store are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
8 pages without a meta description
/specials, /product-category/filters-air-purifiers, /resources, /online-store, /services/heating/heatpump-install and /services/heating/heatpump-repair and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 43 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
4 small tap targets
4 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No HSTS header
No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
5 checks passed
Served over HTTPS
The homepage is served over HTTPS (bobsheating.com).
Valid certificate (74 days left)
The certificate from Let's Encrypt · YE2 verifies for bobsheating.com and is valid for another 74 days.
http:// redirects to https
http://bobsheating.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 43 links work
All 43 links checked from your homepage (40 internal, 3 external) answered without errors.
Domain and trust
No CAA record
bobsheating.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bobsheating.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 23 years old
23 yearsbobsheating.com was registered in Jul 2003 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Registered until Jul 2027
bobsheating.com is registered until Jul 2027.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 395 words of copy
The homepage carries about 395 words of visible text.
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Contact”.
5 calls to action
The homepage has 5 calls to action, for example “Buy filters”, “Contact” and “Contact Us”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks, a star rating and 5 trust badges.
Direct contact links
Visitors can reach you directly: 2 phone links and 0 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:dc-34c065e1ae._spfm.bobsheating.com ~all”.
DKIM signing found
A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
15 cookies set on arrival
15Opening the homepage sets 15 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
24 other companies contacted
Loading the homepage contacts 24 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Upkeep, stack and company
- 3 plugins are behind their latest release.yith-woocommerce-wishlist 4.19.0 → 4.19.1 · woocommerce 11.2.0 → 11.2.1 · elementor 4.3.4 → 4.3.5
Stack
- CMS
- WordPress 18.3.1
- Framework
- React
- E-commerce
- WooCommerce
- Analytics
- Google Tag Manager | PostHog
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This free review found 32 issues on bobsheating.com, including 18 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.