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bobsredmill.com website review

Visit site (opens in a new tab)Reviewed 2 November 202632 issues · 83 checks

This review found 32 issues worth fixing on bobsredmill.com, 13 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.0 s1.8 sMay 16Oct 312.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.0 s
May 23, 20262.0 s
May 30, 20262.0 s
Jun 6, 20261.9 s
Jun 13, 20261.9 s
Jun 20, 20261.9 s
Jun 27, 20261.9 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.9 s
Aug 15, 20261.8 s
Aug 22, 20261.8 s
Aug 29, 20261.8 s
Sep 5, 20261.9 s
Sep 12, 20261.9 s
Sep 19, 20261.9 s
Sep 26, 20261.9 s
Oct 3, 20261.9 s
Oct 10, 20261.9 s
Oct 17, 20261.9 s
Oct 24, 20262.0 s
Oct 31, 20262.0 s
Real-visitor tap response (INP)75th percentile, phones
141 ms117 msMay 16Oct 31136 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026132 ms
May 23, 2026128 ms
May 30, 2026125 ms
Jun 6, 2026121 ms
Jun 13, 2026120 ms
Jun 20, 2026121 ms
Jun 27, 2026123 ms
Jul 4, 2026128 ms
Jul 11, 2026129 ms
Jul 18, 2026129 ms
Jul 25, 2026128 ms
Aug 1, 2026128 ms
Aug 8, 2026128 ms
Aug 15, 2026129 ms
Aug 22, 2026130 ms
Aug 29, 2026130 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026129 ms
Sep 26, 2026133 ms
Oct 3, 2026137 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms
Oct 24, 2026137 ms
Oct 31, 2026136 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bobsredmill.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bobsredmill.com at 0.5 s0.5 s
  2. bobsredmill.com at 1.0 s1.0 s
  3. bobsredmill.com at 1.5 s1.5 s
  4. bobsredmill.com at 2.0 s2.0 s
  5. bobsredmill.com at 2.5 s2.5 s
  6. bobsredmill.com at 3.1 s3.1 s
  7. bobsredmill.com at 3.6 s3.6 s
  8. bobsredmill.com at 4.1 s4.1 s

Speed

9 to fix49
  • Reduce unused JavaScript

    5.3 s · 937 KiB

    About 937 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Render-blocking requests

    1.0 s

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.0 s.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Osano CMP and others), adding 1.5 MB and 1.2 s of main-thread time.

  • Improve image delivery

    400 ms · 707 KiB

    7 images could be 707 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google Tag Manager adds 362 ms

    362 ms

    Google Tag Manager costs a phone 362 ms of main-thread work and 320 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • ZenDesk adds 241 ms

    241 ms

    ZenDesk costs a phone 241 ms of main-thread work and 428 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 131 ms

    131 ms

    Google CDN costs a phone 131 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    240 ms · 51 KiB

    About 51 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 240 ms faster on a phone.

  • 14 long tasks on the main thread

    14 long tasks block the main thread while loading, the longest for 239 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    100 ms · 83 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (83 KiB).

  • Legacy JavaScript

    50 ms · 18 KiB

    Polyfills for old browsers add 18 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 50 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 18.2 s

    18.2 s

    Your largest element takes 18.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 19.7 s

    19.7 s

    The page becomes fully interactive after 19.7 s. Good is under 3.8 s.

  • Speed Index: 8.5 s

    8.5 s

    Visually, the page fills in at 8.5 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 613 ms

    613 ms

    Scripts block taps and scrolling for 613 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.2 s

    2.2 s

    The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 132 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 134 ms

    134 ms

    Real visitors wait 134 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 630 ms

    630 ms

    Real visitors wait 630 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix67
  • Page weight: 3.8 MB in 120 requests

    3.8 MB

    Your homepage downloads 3.8 MB in 120 requests on a phone: scripts 1.9 MB (51), images 1.5 MB (35) and fonts 260 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.07 g of CO₂e: 128.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8170
  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 7 buttons without a name

    7 buttons have no accessible name, so screen readers announce just “button”.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 22 text elements with low contrast

    22 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Headings skip levels

    Headings skip levels (h2 → h6, h1 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 55 images in the HTML carry an alt attribute.

  • 8 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 11 WCAG 2.2 A/AA and best-practice rules on the phone render: 8 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8591
  • 2 H1 headlines

    There are 2 <h1> headlines (“New Look Same Quality” and “New Look Same Quality”). One clear main headline is easier for people and search engines.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 4 links crawlers can't follow

    4 links have no real href, so search engines can't follow them.

  • 167 internal links, 14 external

    The homepage links to 167 pages on bobsredmill.com and 14 external pages.

7 checks passed
  • Meta description: 115 characters

    Your meta description is 115 characters: “At Bob's Red Mill, our mission is Inspiring Joy with Wholesome Foods. Explore baking flours, whole grains and more.”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Bob's Red Mill Natural Foods | Bob's Red Mill Natural Foods”.

  • Canonical URL set

    The canonical URL is https://www.bobsredmill.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, LocalBusiness and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bobsredmill.com/sitemaps-1-sitemap.xml.

AI search readiness

1 to fix53
  • robots.txt blocks 1 AI answer engine crawler

    1 of 6

    Your robots.txt shuts out Perplexity (PerplexityBot). These fetch pages to answer people's questions and cite the source, so your site can't be quoted or linked in those answers.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

  • Opted out of AI training for 2 crawlers

    robots.txt blocks GPTBot and Google-Extended, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers.

1 checks passed
  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9692
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix68
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 5 words

    The homepage has only about 5 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

6 checks passed
  • 9 calls to action

    The homepage has 9 calls to action, for example “Where to buy”, “Learn More” and “WHERE TO BUY”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Opening hours shown

    Your opening hours are on the homepage.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

  • 1 cookie set on arrival

    1

    Opening the homepage sets 1 cookie (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bobsredmill.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
SEOmatic
Framework
Tailwind CSS
Analytics
Google Tag Manager
Hosting
Cloudflare

Company

Employees
649
Founded
1978
Headquarters
Milwaukie

Upkeep, stack, hiring and company data from programmable.info

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