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bodyaware.com website review

Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 102 checks

This review found 31 issues worth fixing on bodyaware.com, 11 of them high impact, across 102 checks. The most urgent: main-thread work: 6.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.1 s897 msMay 23Nov 7923 ms
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.1 s
Jun 13, 20261.0 s
Jun 20, 20261.0 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.0 s
Aug 8, 2026990 ms
Aug 15, 2026966 ms
Aug 22, 2026990 ms
Aug 29, 20261.0 s
Sep 5, 20261.0 s
Sep 12, 20261.0 s
Sep 19, 2026991 ms
Sep 26, 2026987 ms
Oct 3, 20261.0 s
Oct 10, 20261.0 s
Oct 17, 2026992 ms
Oct 24, 2026983 ms
Oct 31, 2026959 ms
Nov 7, 2026923 ms
Real-visitor tap response (INP)75th percentile, phones
98 ms83 msMay 23Nov 786 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 202689 ms
May 30, 202688 ms
Jun 6, 202687 ms
Jun 13, 202685 ms
Jun 20, 202686 ms
Jun 27, 202687 ms
Jul 4, 202688 ms
Jul 11, 202691 ms
Jul 18, 202690 ms
Jul 25, 202690 ms
Aug 1, 202687 ms
Aug 8, 202687 ms
Aug 15, 202687 ms
Aug 22, 202688 ms
Aug 29, 202689 ms
Sep 5, 202688 ms
Sep 12, 202689 ms
Sep 19, 202689 ms
Sep 26, 202688 ms
Oct 3, 202693 ms
Oct 10, 202696 ms
Oct 17, 202694 ms
Oct 24, 202692 ms
Oct 31, 202688 ms
Nov 7, 202686 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bodyaware.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bodyaware.com at 0.9 s0.9 s
  2. bodyaware.com at 1.8 s1.8 s
  3. bodyaware.com at 2.7 s2.7 s
  4. bodyaware.com at 3.6 s3.6 s
  5. bodyaware.com at 4.5 s4.5 s
  6. bodyaware.com at 5.4 s5.4 s
  7. bodyaware.com at 6.3 s6.3 s
  8. bodyaware.com at 7.2 s7.2 s

bodyaware.com does not allow embedding, so this is Google's rendering of the page.

Speed

8 to fix58
  • Main-thread work: 6.0 s

    A phone's processor spends 6.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Shopify and smile.io and others), adding 1.2 MB and 1.2 s of main-thread time.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    16 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Klaviyo adds 555 ms

    555 ms

    Klaviyo costs a phone 555 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 320 ms

    320 ms

    Shopify costs a phone 320 ms of main-thread work and 173 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,361 HTML elements

    The page has 2,361 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • smile.io adds 115 ms

    115 ms

    smile.io costs a phone 115 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    90 ms · 185 KiB

    About 185 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.

  • Improve image delivery

    146 KiB

    3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Reduce unused CSS

    90 ms · 54 KiB

    About 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

  • Use efficient cache lifetimes

    41 KiB

    17 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).

  • Legacy JavaScript

    19 KiB

    Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

  • Duplicated JavaScript

    8 KiB

    8 KiB JavaScript is shipped twice across bundles.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Time to Interactive: 15.5 s

    15.5 s

    The page becomes fully interactive after 15.5 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.7 s

    6.7 s

    Your largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.0 s

    7.0 s

    Visually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 475 ms

    475 ms

    Scripts block taps and scrolling for 475 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

9 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 88 ms

    88 ms

    Real visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 456 ms

    456 ms

    Real visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.4 s

    1.4 s

    The first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.002

    0.002

    The layout barely moves while loading (CLS 0.002, good is under 0.1).

Images and page weight

2 to fix81
  • Page weight: 3.1 MB in 280 requests

    3.1 MB

    Your homepage downloads 3.1 MB in 280 requests on a phone: scripts 1.1 MB (134), images 863 KiB (16) and other files 653 KiB (80). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Glow2026.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.9 g of CO₂ per visit

    0.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 8893
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Summary elements must have discernible text (1 element)

    Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 24 links without text

    24 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 14 images in the HTML carry an alt attribute.

  • 52 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10085
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Meta description is long (320 characters)

    Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 94 internal links, 15 external

    The homepage links to 94 pages on bodyaware.com and 15 external pages.

5 checks passed
  • Title: 57 characters

    Your title is a healthy 57 characters: “Men's Sexy Underwear, Shorts, and Sportswear | Body Aware”.

  • Canonical URL set

    The canonical URL is https://bodyaware.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://bodyaware.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 5 small tap targets

    5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Cookies is not defined”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://bodyaware.com/customer_authentication/redirect?locale=en&region_country=US.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bodyaware.com).

  • Valid certificate (46 days left)

    The certificate from Let's Encrypt · YE2 verifies for bodyaware.com and is valid for another 46 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bodyaware.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 50 links work

    All 50 links checked from your homepage (40 internal, 10 external) answered without errors.

Domain and trust

  • No CAA record

    bodyaware.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 30 years old

    30 years

    bodyaware.com was registered in Jun 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    bodyaware.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Jun 2027

    bodyaware.com is registered until Jun 2027.

Content and conversion

5 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 145 words

    The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 10 calls to action

    The homepage has 10 calls to action, for example “Shop Pay FAQs”, “SMS Sign Up” and “Contact Us”.

  • 6 short forms

    6 short forms (1 field at most) are right on the homepage, asking for an email.

Email authentication

2 to fix35
  • No SPF record

    bodyaware.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bodyaware.com is still delivered. Add a report address, check the reports, then move to quarantine.

  • Email authentication score: 35/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DKIM signing found

    A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 40 other companies contacted

    Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Scottsdale

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on bodyaware.com, including 12 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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