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bodyaware.com website review
Visit site (opens in a new tab)Reviewed 9 November 202631 issues · 102 checks
This review found 31 issues worth fixing on bodyaware.com, 11 of them high impact, across 102 checks. The most urgent: main-thread work: 6.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #36,670 of 83,086 reviewed websitesbeats 50%
- #21,737 of 41,597 online storesbeats 42%
- #20,591 of 36,960 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.0 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 990 ms |
| Aug 15, 2026 | 966 ms |
| Aug 22, 2026 | 990 ms |
| Aug 29, 2026 | 1.0 s |
| Sep 5, 2026 | 1.0 s |
| Sep 12, 2026 | 1.0 s |
| Sep 19, 2026 | 991 ms |
| Sep 26, 2026 | 987 ms |
| Oct 3, 2026 | 1.0 s |
| Oct 10, 2026 | 1.0 s |
| Oct 17, 2026 | 992 ms |
| Oct 24, 2026 | 983 ms |
| Oct 31, 2026 | 959 ms |
| Nov 7, 2026 | 923 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 89 ms |
| May 30, 2026 | 88 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 85 ms |
| Jun 20, 2026 | 86 ms |
| Jun 27, 2026 | 87 ms |
| Jul 4, 2026 | 88 ms |
| Jul 11, 2026 | 91 ms |
| Jul 18, 2026 | 90 ms |
| Jul 25, 2026 | 90 ms |
| Aug 1, 2026 | 87 ms |
| Aug 8, 2026 | 87 ms |
| Aug 15, 2026 | 87 ms |
| Aug 22, 2026 | 88 ms |
| Aug 29, 2026 | 89 ms |
| Sep 5, 2026 | 88 ms |
| Sep 12, 2026 | 89 ms |
| Sep 19, 2026 | 89 ms |
| Sep 26, 2026 | 88 ms |
| Oct 3, 2026 | 93 ms |
| Oct 10, 2026 | 96 ms |
| Oct 17, 2026 | 94 ms |
| Oct 24, 2026 | 92 ms |
| Oct 31, 2026 | 88 ms |
| Nov 7, 2026 | 86 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.7 s
3.6 s
4.5 s
5.4 s
6.3 s
7.2 s
bodyaware.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Shopify and smile.io and others), adding 1.2 MB and 1.2 s of main-thread time.
Mobile performance score: 58
58/100Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
950 ms16 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.
Klaviyo adds 555 ms
555 msKlaviyo costs a phone 555 ms of main-thread work and 527 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 320 ms
320 msShopify costs a phone 320 ms of main-thread work and 173 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,361 HTML elements
The page has 2,361 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
smile.io adds 115 ms
115 mssmile.io costs a phone 115 ms of main-thread work and 363 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
90 ms · 185 KiBAbout 185 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 90 ms faster on a phone.
18 long tasks on the main thread
18 long tasks block the main thread while loading, the longest for 194 ms. During a long task the page ignores taps.
Improve image delivery
146 KiB3 images could be 146 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
90 ms · 54 KiBAbout 54 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.
Use efficient cache lifetimes
41 KiB17 files are served with short cache lifetimes, so returning visitors download them again (41 KiB).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
8 KiB8 KiB JavaScript is shipped twice across bundles.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 15.5 s
15.5 sThe page becomes fully interactive after 15.5 s. Good is under 3.8 s.
Largest Contentful Paint: 6.7 s
6.7 sYour largest element takes 6.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 7.0 s
7.0 sVisually, the page fills in at 7.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 475 ms
475 msScripts block taps and scrolling for 475 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-2%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 89 ms to 86 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.3 s
1.3 sReal visitors wait 1.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 88 ms
88 msReal visitors wait 88 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 456 ms
456 msReal visitors wait 456 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 14% faster for real visitors
-14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.4 s
1.4 sThe first text or image appears after 1.4 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
Page weight: 3.1 MB in 280 requests
3.1 MBYour homepage downloads 3.1 MB in 280 requests on a phone: scripts 1.1 MB (134), images 863 KiB (16) and other files 653 KiB (80). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
Glow2026.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 0.9 g of CO₂ per visit
0.88 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.88 g of CO₂e: 105.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Summary elements must have discernible text (1 element)
Summary elements must have discernible text: 1 element on the page fails this check, rated serious by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
24 links without text
24 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 14 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Meta description is long (320 characters)
Your meta description is 320 characters; Google truncates after about 160, so the end of your pitch is cut.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
94 internal links, 15 external
The homepage links to 94 pages on bodyaware.com and 15 external pages.
5 checks passed
Title: 57 characters
Your title is a healthy 57 characters: “Men's Sexy Underwear, Shorts, and Sportswear | Body Aware”.
Canonical URL set
The canonical URL is https://bodyaware.com/.
Structured data in place
Structured data found: Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bodyaware.com/sitemap.xml.
AI search readiness
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 41 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 small tap targets
5 of 17 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cookies is not defined”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://bodyaware.com/customer_authentication/redirect?locale=en®ion_country=US.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (bodyaware.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE2 verifies for bodyaware.com and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://bodyaware.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 50 links work
All 50 links checked from your homepage (40 internal, 10 external) answered without errors.
Domain and trust
No CAA record
bodyaware.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
3 checks passed
Domain is 30 years old
30 yearsbodyaware.com was registered in Jun 1996 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
DNSSEC is on
bodyaware.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.
Registered until Jun 2027
bodyaware.com is registered until Jun 2027.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 145 words
The homepage has only about 145 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
2 checks passed
10 calls to action
The homepage has 10 calls to action, for example “Shop Pay FAQs”, “SMS Sign Up” and “Contact Us”.
6 short forms
6 short forms (1 field at most) are right on the homepage, asking for an email.
Email authentication
No SPF record
bodyaware.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bodyaware.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 35/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
DKIM signing found
A DKIM key is published (selector “k1”, “s1” and “s2”), so receivers can verify mail really came from you.
Privacy and tracking
8 trackers load before any consent
8Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
19 cookies set on arrival
19Opening the homepage sets 19 cookies, 3 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Scottsdale
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 31 issues on bodyaware.com, including 12 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.