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bojipets.com website review
Visit site (opens in a new tab)Reviewed 12 November 202632 issues · 73 checks
This review found 32 issues worth fixing on bojipets.com, 8 of them high impact, across 73 checks. The most urgent: page weight: 38.1 MB in 295 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
One score from every part of this review. How it works
Speed
Improve image delivery
2.0 s · 953 KiB7 images could be 953 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.0 s faster on a phone.
Mobile performance score: 73
73/100Your mobile performance score is 73. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
550 ms8 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.
Reduce unused JavaScript
348 KiBAbout 348 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
300 ms · 37 KiBAbout 37 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Shopify adds 168 ms
168 msShopify costs a phone 168 ms of main-thread work and 703 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,293 HTML elements
The page has 2,293 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.3 s
A phone's processor spends 2.3 s on main-thread work while loading, 563 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
4 third-party services on the page
4 third-party services load with your homepage (Shopify, seal-loyalty.com and shop.app and others), adding 736 KiB and 171 ms of main-thread time.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 81 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
8 KiB6 files are served with short cache lifetimes, so returning visitors download them again (8 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
2 KiB2 KiB JavaScript is shipped twice across bundles.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 10 ms
10 msYour server sent the HTML in 10 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 6.8 s
6.8 sYour largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Boji Waterproof Hands-free Leash”.
Time to Interactive: 10.7 s
10.7 sThe page becomes fully interactive after 10.7 s. Good is under 3.8 s.
Speed Index: 4.2 s
4.2 sVisually, the page fills in at 4.2 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.0 s
2.0 sThe first text or image appears after 2.0 s on a phone. Good is under 1.8 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
2 checks passed
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 41 ms
41 msScripts block the page for only 41 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 38.1 MB in 295 requests
38.1 MBYour homepage downloads 38.1 MB in 295 requests on a phone: media 34.3 MB (2), images 1.7 MB (13) and scripts 1.0 MB (159). Under 2 MB keeps phones on slow connections fast.
About 10.8 g of CO₂ per visit
10.80 gBy the Sustainable Web Design model, a visit to your homepage emits about 10.80 g of CO₂e: 1295.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Hidden but focusable
3 elements hidden from screen readers can still receive keyboard focus.
Interactive controls must not be nested (1 element)
Interactive controls must not be nested: 1 element on the page fails this check, rated serious by axe-core.
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (10 elements)
All page content should be contained by landmarks: 10 elements on the page fail this check, rated moderate by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
ARIA toggle fields do not have accessible names
ARIA toggle fields do not have accessible names (5 elements).
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (71 characters)
Your title is 71 characters, so Google will cut it off around 60: “Durable dog gear: Waterproof Dog collars, Leashes and Harnesses. – boji”.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
39 internal links, 3 external
The homepage links to 39 pages on bojipets.com and 3 external pages.
7 checks passed
Meta description: 123 characters
Your meta description is 123 characters: “Durable dog gear designed for style, comfort & adventure. Shop collars, leashes, harnesses & more. Free shipping worldw…”.
One H1 headline
Your main headline reads: “boji”.
Canonical URL set
The canonical URL is https://bojipets.com/.
Structured data in place
Structured data found: Organization.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://bojipets.com/sitemap.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
llms.txt published
The site publishes https://bojipets.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without a meta description
https://bojipets.com/collections/shop-all, https://bojipets.com/collections/all, https://bojipets.com/pages/contact and https://bojipets.com/policies/privacy-policy have no meta description, so Google writes the search snippet from whatever text it finds.
2 pages without an H1
https://bojipets.com/pages/about-us and https://bojipets.com/apps/track123 have no <h1> headline, so visitors and search engines get no clear main topic.
14 internal pages checked
We fetched 14 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
13 pages of 14 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
7 small tap targets
7 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 148 words
The homepage has only about 148 words of visible text; thin pages give Google and first-time buyers little to go on.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop now”.
6 calls to action
The homepage has 6 calls to action, for example “Shop All”, “Shop now” and “Contact Us”.
9 short forms
9 short forms (1 field at most) are right on the homepage.
Privacy and tracking
4 trackers load before any consent
4Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
13 other companies contacted
Loading the homepage contacts 13 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at bojipets.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Judge Me Reviews · Optis Color Swatch · Seowill Ai Seo · Forms · Selleasy
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on bojipets.com, including 12 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.