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boombutik.nl website review

Visit site (opens in a new tab)Reviewed 13 November 202614 issues · 62 checks

This review found 14 issues worth fixing on boombutik.nl, 4 of them high impact, across 62 checks. The most urgent: 84 tap targets too small. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of boombutik.nl (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. boombutik.nl at 0.4 s0.4 s
  2. boombutik.nl at 0.8 s0.8 s
  3. boombutik.nl at 1.1 s1.1 s
  4. boombutik.nl at 1.5 s1.5 s
  5. boombutik.nl at 1.9 s1.9 s
  6. boombutik.nl at 2.3 s2.3 s
  7. boombutik.nl at 2.6 s2.6 s
  8. boombutik.nl at 3.0 s3.0 s

Speed

2 to fix75
  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    850 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.

  • Reduce unused CSS

    150 ms · 33 KiB

    About 33 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused JavaScript

    150 ms · 28 KiB

    About 28 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

  • Improve image delivery

    14 KiB

    2 images could be 14 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.1 s

    A phone's processor spends 1.1 s on main-thread work while loading, 482 ms of it running JavaScript. That is comfortably low.

  • Server response: 277 ms

    277 ms

    Your server sent the HTML in 277 ms, well inside Google's 600 ms guideline.

Core Web Vitals

2 to fix68
  • Largest Contentful Paint: 6.9 s

    6.9 s

    Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Nieuw Jeans Rechte pasvorm in zwart, navy en lichtblauw. Li…”.

  • Time to Interactive: 6.9 s

    6.9 s

    The page becomes fully interactive after 6.9 s. Good is under 3.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

4 checks passed
  • Total Blocking Time: 113 ms

    113 ms

    Scripts block the page for only 113 ms while loading. Good is under 200 ms.

  • Speed Index: 2.5 s

    2.5 s

    Visually, the page fills in at 2.5 s (Speed Index), inside the 3.4 s “good” threshold.

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix97
  • An image on the first screen is lazy-loaded

    ikon-og-wordmark-sort.svg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 0.6 g of CO₂ per visit

    0.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.56 g of CO₂e: 67.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Page weight: 2.0 MB in 111 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 111 requests on a phone: images 985 KiB (54), scripts 756 KiB (28) and fonts 132 KiB (2). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9797
  • 84 tap targets too small

    84 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (51 elements).

2 checks passed
  • Every image has alt text

    All 80 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 2 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10089
  • Title is short (10 characters)

    Your title is only 10 characters: “Boom Butik”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Structured data has 1 problem

    Structured data found (FAQPage, OnlineStore, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://boombutik.dk)”.

  • 228 internal links, 4 external

    The homepage links to 228 pages on boombutik.nl and 4 external pages.

6 checks passed
  • Meta description: 98 characters

    Your meta description is 98 characters: “Boom Butik is een Deens kledingmerk met zachte basics van goede kwaliteit voor een eerlijke prijs.”.

  • One H1 headline

    Your main headline reads: “Boom Butik”.

  • Canonical URL set

    The canonical URL is https://boombutik.nl/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://boombutik.nl/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,659 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://boombutik.nl/llms.txt (8 KiB, 60 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    https://boombutik.nl/favoritter is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 80 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 36 small tap targets

    36 of 65 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,504 words of copy

    The homepage carries about 1,504 words of visible text.

3 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Shop”, “Contact” and “Neem contact op”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 3 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at boombutik.nl, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Hosting
Vercel

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 14 issues on boombutik.nl, including 4 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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