boomshankar.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

A phone's processor spends 5.4 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 4,073 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 76. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (Klaviyo, Shopify and Hotjar and others), adding 1.4 MB and 678 ms of main-thread time.

About 105 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

About 471 KiB of JavaScript is downloaded but never used on this page.

Klaviyo costs a phone 333 ms of main-thread work and 728 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 images could be 286 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Shopify costs a phone 173 ms of main-thread work and 346 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

11 long tasks block the main thread while loading, the longest for 156 ms. During a long task the page ignores taps.

13 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

5 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

The page becomes fully interactive after 17.7 s. Good is under 3.8 s.

Your largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “OUT OF OFFICE”.

Visually, the page fills in at 5.5 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 220 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 13.0 MB in 346 requests on a phone: media 8.4 MB (3), images 1.9 MB (106) and scripts 1.6 MB (127). Under 2 MB keeps phones on slow connections fast.

boom-basics-home-mobile-2jpg.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 3.69 g of CO₂e: 442.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

21 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.

Your title is only 29 characters: “Boom Shankar Fashion Clothing”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://boomshankar.com.au/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to 196 pages on boomshankar.com and 16 external pages.

A phone browser shows 477 words, but the HTML your server sends has only 61. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

https://www.boomshankar.com/collections/ss25-sale-usa, https://www.boomshankar.com/collections/sale-us and https://www.boomshankar.com/collections/out-of-office-usa have no meta description, so Google writes the search snippet from whatever text it finds.

https://www.boomshankar.com/pages/boom-shankar-shipping-policy-2025, https://www.boomshankar.com/collections/boom-shankar-x-lorna-murray-shop-all-the-stripes, https://www.boomshankar.com/collections/ss25-sale-usa, https://www.boomshankar.com/collections/sale-us, https://www.boomshankar.com/collections/best-sellers-us and https://www.boomshankar.com/collections/out-of-office-usa and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 76 found) and read each the way a search engine does.

33 of 115 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

3 errors were logged to the browser console while the page loaded, for example “Invalid or unexpected token”.

Large scripts ship without source maps.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 477 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 19 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.