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boonlionllc.com website review

Visit site (opens in a new tab)Reviewed 10 November 202627 issues · 71 checks

This review found 27 issues worth fixing on boonlionllc.com, 8 of them high impact, across 71 checks. The most urgent: 5,245 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
927 ms784 msJul 25Aug 15865 ms
Show as table
DateReal-visitor load time (LCP)
Jul 25, 2026800 ms
Aug 1, 2026861 ms
Aug 8, 2026910 ms
Aug 15, 2026865 ms
Real-visitor tap response (INP)75th percentile, phones
72 ms63 msJul 25Aug 1568 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 202664 ms
Aug 1, 202670 ms
Aug 8, 202671 ms
Aug 15, 202668 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of boonlionllc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. boonlionllc.com at 0.5 s0.5 s
  2. boonlionllc.com at 0.9 s0.9 s
  3. boonlionllc.com at 1.4 s1.4 s
  4. boonlionllc.com at 1.8 s1.8 s
  5. boonlionllc.com at 2.3 s2.3 s
  6. boonlionllc.com at 2.8 s2.8 s
  7. boonlionllc.com at 3.2 s3.2 s
  8. boonlionllc.com at 3.7 s3.7 s

Speed

6 to fix78
  • 5,245 HTML elements

    The page has 5,245 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.1 s

    A phone's processor spends 4.1 s on main-thread work while loading, 955 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 78

    78/100

    Your mobile performance score is 78. Pages that score under 90 lose visitors before the first paint.

  • Improve image delivery

    508 KiB

    24 images could be 508 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    450 ms

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Shopify adds 376 ms

    376 ms

    Shopify costs a phone 376 ms of main-thread work and 662 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 4 third-party services on the page

    4 third-party services load with your homepage (Shopify, shop.app and stoqapp.com and others), adding 675 KiB and 376 ms of main-thread time.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 241 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    124 KiB

    About 124 KiB of JavaScript is downloaded but never used on this page.

  • Use efficient cache lifetimes

    17 KiB

    7 files are served with short cache lifetimes, so returning visitors download them again (17 KiB).

  • Duplicated JavaScript

    14 KiB

    14 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 14 ms

    14 ms

    Your server sent the HTML in 14 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix78
  • Time to Interactive: 8.3 s

    8.3 s

    The page becomes fully interactive after 8.3 s. Good is under 3.8 s.

  • Total Blocking Time: 465 ms

    465 ms

    Scripts block taps and scrolling for 465 ms in total while the page loads. Good is under 200 ms.

  • Speed Index: 4.7 s

    4.7 s

    Visually, the page fills in at 4.7 s (Speed Index). Good is under 3.4 s.

  • Largest Contentful Paint: 3.1 s

    3.1 s

    Your largest element takes 3.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Engineered to Cut. Built to Last.Our cold and hot-forged st…”.

  • Tap response (INP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 64 ms to 68 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 0.8 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Cumulative Layout Shift: 0.049

    0.049

    The layout barely moves while loading (CLS 0.049, good is under 0.1).

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

Images and page weight

1 to fix85
  • Page weight: 3.0 MB in 289 requests

    3.0 MB

    Your homepage downloads 3.0 MB in 289 requests on a phone: images 1.1 MB (32), other files 887 KiB (144) and scripts 587 KiB (75). Under 2 MB keeps phones on slow connections fast.

  • About 0.8 g of CO₂ per visit

    0.84 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.84 g of CO₂e: 100.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9795
  • 154 text elements with low contrast

    154 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 174 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9281
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • One H1 headline

    Your <h1> is empty.

  • 202 internal links, 3 external

    The homepage links to 202 pages on boonlionllc.com and 3 external pages.

5 checks passed
  • Title: 65 characters

    Your title is a healthy 65 characters: “BOONLION WHOLESALE & RETAIL LLC – BOONLION WHOLESALE & RETAIL LLC”.

  • Canonical URL set

    The canonical URL is https://boonlionllc.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://boonlionllc.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,472 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://boonlionllc.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://boonlionllc.com/collections/all and https://boonlionllc.com/collections have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 73 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 18 small tap targets

    18 of 62 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Uncaught Error: Goaffpro is already loaded. This message prevents duplicate loading of the script. Kindly ignore.”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 3,028 words of copy

    The homepage carries about 3,028 words of visible text.

2 checks passed
  • 1 call to action

    The homepage has 1 call to action, for example “Contact information”.

  • 78 short forms

    78 short forms (1 field at most) are right on the homepage.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at boonlionllc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 3 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Restockrocket · Ecomsend · goaffpro.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

Go beyond the website

What your $25 Growth Playbook adds

This review found 27 issues on boonlionllc.com, including 10 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

  • 28 research agents read your site, reviews, competitors, communities and public filings
  • Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
  • Competitor intelligence with battlecards for your closest rivals
  • Ideal customer profile, buyer segments and buying-stage funnel
  • Ranked channels, outreach sequences and content angles
  • Live Reddit threads where buyers ask for what you sell, with draft replies
  • Earned media and PR openings
  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
  • PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
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