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botanic.com website review

Visit site (opens in a new tab)Reviewed 28 October 202638 issues · 103 checks

This review found 38 issues worth fixing on botanic.com, 8 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.0 s2.6 sMay 9Oct 242.7 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.8 s
May 16, 20262.8 s
May 23, 20262.9 s
May 30, 20262.9 s
Jun 6, 20262.9 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20263.0 s
Jul 11, 20262.9 s
Jul 18, 20262.9 s
Jul 25, 20262.9 s
Aug 1, 20262.9 s
Aug 8, 20262.9 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20262.7 s
Sep 12, 20262.7 s
Sep 19, 20262.7 s
Sep 26, 20262.7 s
Oct 3, 20262.7 s
Oct 10, 20262.7 s
Oct 17, 20262.7 s
Oct 24, 20262.7 s
Real-visitor tap response (INP)75th percentile, phones
163 ms135 msMay 9Oct 24160 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026138 ms
May 16, 2026138 ms
May 23, 2026139 ms
May 30, 2026141 ms
Jun 6, 2026143 ms
Jun 13, 2026145 ms
Jun 20, 2026147 ms
Jun 27, 2026153 ms
Jul 4, 2026156 ms
Jul 11, 2026156 ms
Jul 18, 2026155 ms
Jul 25, 2026154 ms
Aug 1, 2026154 ms
Aug 8, 2026156 ms
Aug 15, 2026159 ms
Aug 22, 2026160 ms
Aug 29, 2026160 ms
Sep 5, 2026159 ms
Sep 12, 2026157 ms
Sep 19, 2026157 ms
Sep 26, 2026156 ms
Oct 3, 2026157 ms
Oct 10, 2026157 ms
Oct 17, 2026158 ms
Oct 24, 2026160 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of botanic.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. botanic.com at 0.4 s0.4 s
  2. botanic.com at 0.8 s0.8 s
  3. botanic.com at 1.2 s1.2 s
  4. botanic.com at 1.5 s1.5 s
  5. botanic.com at 1.9 s1.9 s
  6. botanic.com at 2.3 s2.3 s
  7. botanic.com at 2.7 s2.7 s
  8. botanic.com at 3.1 s3.1 s

botanic.com does not allow embedding, so this is Google's rendering of the page.

Speed

10 to fix61
  • Improve image delivery

    3.8 s · 2.8 MB

    50 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.

  • Render-blocking requests

    2.9 s

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Didomi and Google Analytics and others), adding 5.4 MB and 607 ms of main-thread time.

  • Mobile performance score: 61

    61/100

    Your mobile performance score is 61 (desktop: 73). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    650 ms · 83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.

  • Google Tag Manager adds 488 ms

    488 ms

    Google Tag Manager costs a phone 488 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    481 KiB

    About 481 KiB of JavaScript is downloaded but never used on this page.

  • proximis.com adds 0 ms

    0 ms

    proximis.com costs a phone 0 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,113 HTML elements

    The page has 2,113 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 2.1 s

    A phone's processor spends 2.1 s on main-thread work while loading, 845 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    71 KiB

    4 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 71 ms

    71 ms

    Your server sent the HTML in 71 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Collection Noël Sapins, décorations et gourmandises Le vill…”.

  • Time to Interactive: 23.0 s

    23.0 s

    The page becomes fully interactive after 23.0 s. Good is under 3.8 s.

  • Speed Index: 6.6 s

    6.6 s

    Visually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.7 s

    2.7 s

    The first text or image appears after 2.7 s on a phone. Good is under 1.8 s.

  • 19 images without width and height

    19 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 138 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.4 s

    2.4 s

    Real visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 181 ms

    181 ms

    Real visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.03

    0.03

    For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 760 ms

    760 ms

    Real visitors wait 760 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 184 ms

    184 ms

    Scripts block the page for only 184 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0.068

    0.068

    The layout barely moves while loading (CLS 0.068, good is under 0.1).

Images and page weight

3 to fix43
  • Page weight: 7.0 MB in 157 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 157 requests on a phone: images 4.7 MB (95), scripts 1.8 MB (34) and fonts 263 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 17 images far larger than shown

    2.1 MB

    17 images are downloaded at several times the size a phone draws them, for example 64b907bc98b0a_chien_chat_ext_rieur.png at 1,400 px wide, shown at 83 px. Resized copies would save about 2.1 MB.

  • 21 images below the first screen load straight away

    21 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image in older formats

    1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.0 g of CO₂ per visit

    1.97 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 9494
  • Links must have discernible text (8 elements)

    Links must have discernible text: 8 elements on the page fail this check, rated serious by axe-core.

  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • 2 text elements with low contrast

    2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings should not be empty (8 elements)

    Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.

  • Alternative text of images should not be repeated as text (6 elements)

    Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 92 images in the HTML carry an alt attribute.

  • 49 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10081
  • Title is long (74 characters)

    Your title is 74 characters, so Google will cut it off around 60: “botanic® : jardinerie écologique, animalerie, décoration, alimentation bio”.

  • Meta description is long (179 characters)

    Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.

  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 385 internal links, 14 external

    The homepage links to 385 pages on botanic.com and 14 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Jardinerie écologique, animalerie, décoration, alimentation bio botanic®”.

  • Canonical URL set

    The canonical URL is https://www.botanic.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.botanic.com/Assets/Rbs/Seo/sitemap-index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,970 words), so crawlers that don't run JavaScript still read it.

Other pages

3 to fix83
  • 2 linked pages hidden from search

    /creer-votre-compte.html and /mon-panier.html are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.

  • 10 pages without a meta description

    /nous-connaitre/aide-contact.html, /s-inspirer.html, /services.html, /nous-connaitre/botanic-s-engage/botanic-s-engage.html, /consulter/apprendre-ensemble/apprendre-ensemble.html and /le-club-botanic-/le-programme-de-fidelite.html and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 links to non-canonical URLs

    Your homepage links to 3 pages by a URL that isn't their canonical one, for example /nous-connaitre/botanic-s-engage/botanic-s-engage.html, whose canonical is /nous-connaitre/botanic-s-engage.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages slow to respond

    /nous-connaitre/botanic-s-engage/botanic-s-engage.html, /consulter/apprendre-ensemble/apprendre-ensemble.html, /le-club-botanic-/le-programme-de-fidelite.html and /nos-magasins.html took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    13 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 12 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 12 small tap targets

    12 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://foire-aux-questions.botanic.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (botanic.com).

  • Valid certificate (87 days left)

    The certificate from Google Trust Services · WR3 verifies for botanic.com and is valid for another 87 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://botanic.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 52 links work

    All 52 links checked from your homepage (40 internal, 12 external) answered without errors; 3 did not answer within 5 s.

Domain and trust

  • DNSSEC is off

    botanic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 29 years old

    29 years

    botanic.com was registered in Feb 1997 through Gandi SAS. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only pki.goog to issue certificates for botanic.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Feb 2027

    botanic.com is registered until Feb 2027.

Content and conversion

2 to fix83
  • Thin social proof

    Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,926 words of copy

    The homepage carries about 1,926 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More →”.

  • 2 calls to action

    The homepage has 2 calls to action, for example “Aide & contact”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be botanic.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf.protection.outlook.com include:spf.sendinblue.com include:eskerondemand.com include:mailgun.org i…”.

  • DKIM signing found

    A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • 10 other companies contacted

    Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Didomi

    A consent management tool (Didomi) loads with the page.

Upkeep, stack and company

Stack

CMS
Planet Unified Commerce
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Google Cloud

Company

Employees
2,700
Founded
1995
Headquarters
Archamps

Upkeep, stack, hiring and company data from programmable.info

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