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botanic.com website review
Visit site (opens in a new tab)Reviewed 28 October 202638 issues · 103 checks
This review found 38 issues worth fixing on botanic.com, 8 of them high impact, across 103 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 2.8 s |
| May 16, 2026 | 2.8 s |
| May 23, 2026 | 2.9 s |
| May 30, 2026 | 2.9 s |
| Jun 6, 2026 | 2.9 s |
| Jun 13, 2026 | 2.9 s |
| Jun 20, 2026 | 2.9 s |
| Jun 27, 2026 | 2.9 s |
| Jul 4, 2026 | 3.0 s |
| Jul 11, 2026 | 2.9 s |
| Jul 18, 2026 | 2.9 s |
| Jul 25, 2026 | 2.9 s |
| Aug 1, 2026 | 2.9 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.8 s |
| Sep 5, 2026 | 2.7 s |
| Sep 12, 2026 | 2.7 s |
| Sep 19, 2026 | 2.7 s |
| Sep 26, 2026 | 2.7 s |
| Oct 3, 2026 | 2.7 s |
| Oct 10, 2026 | 2.7 s |
| Oct 17, 2026 | 2.7 s |
| Oct 24, 2026 | 2.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 138 ms |
| May 16, 2026 | 138 ms |
| May 23, 2026 | 139 ms |
| May 30, 2026 | 141 ms |
| Jun 6, 2026 | 143 ms |
| Jun 13, 2026 | 145 ms |
| Jun 20, 2026 | 147 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 156 ms |
| Jul 11, 2026 | 156 ms |
| Jul 18, 2026 | 155 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 154 ms |
| Aug 8, 2026 | 156 ms |
| Aug 15, 2026 | 159 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 160 ms |
| Sep 5, 2026 | 159 ms |
| Sep 12, 2026 | 157 ms |
| Sep 19, 2026 | 157 ms |
| Sep 26, 2026 | 156 ms |
| Oct 3, 2026 | 157 ms |
| Oct 10, 2026 | 157 ms |
| Oct 17, 2026 | 158 ms |
| Oct 24, 2026 | 160 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.5 s
1.9 s
2.3 s
2.7 s
3.1 s
botanic.com does not allow embedding, so this is Google's rendering of the page.
Speed
Improve image delivery
3.8 s · 2.8 MB50 images could be 2.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.8 s faster on a phone.
Render-blocking requests
2.9 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Didomi and Google Analytics and others), adding 5.4 MB and 607 ms of main-thread time.
Mobile performance score: 61
61/100Your mobile performance score is 61 (desktop: 73). Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
650 ms · 83 KiBAbout 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 650 ms faster on a phone.
Google Tag Manager adds 488 ms
488 msGoogle Tag Manager costs a phone 488 ms of main-thread work and 670 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
481 KiBAbout 481 KiB of JavaScript is downloaded but never used on this page.
proximis.com adds 0 ms
0 msproximis.com costs a phone 0 ms of main-thread work and 4.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
2,113 HTML elements
The page has 2,113 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 2.1 s
A phone's processor spends 2.1 s on main-thread work while loading, 845 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 137 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
71 KiB4 files are served with short cache lifetimes, so returning visitors download them again (71 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 71 ms
71 msYour server sent the HTML in 71 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 16.7 s
16.7 sYour largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Collection Noël Sapins, décorations et gourmandises Le vill…”.
Time to Interactive: 23.0 s
23.0 sThe page becomes fully interactive after 23.0 s. Good is under 3.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
19 images without width and height
19 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 15% slower for real visitors
+15%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 138 ms to 160 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.8 s to 2.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 2.4 s
2.4 sReal visitors wait 2.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 181 ms
181 msReal visitors wait 181 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.03
0.03For real visitors the layout shifts by 0.03 (75th percentile). Good is under 0.1.
Real-user FCP: 1.3 s
1.3 sReal visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 760 ms
760 msReal visitors wait 760 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 184 ms
184 msScripts block the page for only 184 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.068
0.068The layout barely moves while loading (CLS 0.068, good is under 0.1).
Images and page weight
Page weight: 7.0 MB in 157 requests
7.0 MBYour homepage downloads 7.0 MB in 157 requests on a phone: images 4.7 MB (95), scripts 1.8 MB (34) and fonts 263 KiB (5). Under 2 MB keeps phones on slow connections fast.
17 images far larger than shown
2.1 MB17 images are downloaded at several times the size a phone draws them, for example 64b907bc98b0a_chien_chat_ext_rieur.png at 1,400 px wide, shown at 83 px. Resized copies would save about 2.1 MB.
21 images below the first screen load straight away
21 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
1 image in older formats
1 image (71 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 2.0 g of CO₂ per visit
1.97 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.97 g of CO₂e: 236.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
Links must have discernible text (8 elements)
Links must have discernible text: 8 elements on the page fail this check, rated serious by axe-core.
All page content should be contained by landmarks (4 elements)
All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings should not be empty (8 elements)
Headings should not be empty: 8 elements on the page fail this check, rated minor by axe-core.
Alternative text of images should not be repeated as text (6 elements)
Alternative text of images should not be repeated as text: 6 elements on the page fail this check, rated minor by axe-core.
2 checks passed
Every image has alt text
All 92 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (74 characters)
Your title is 74 characters, so Google will cut it off around 60: “botanic® : jardinerie écologique, animalerie, décoration, alimentation bio”.
Meta description is long (179 characters)
Your meta description is 179 characters; Google truncates after about 160, so the end of your pitch is cut.
Structured data has 1 problem
Structured data found (Organization) but with 1 problem, for example “Organization: missing name”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
385 internal links, 14 external
The homepage links to 385 pages on botanic.com and 14 external pages.
4 checks passed
One H1 headline
Your main headline reads: “Jardinerie écologique, animalerie, décoration, alimentation bio botanic®”.
Canonical URL set
The canonical URL is https://www.botanic.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.botanic.com/Assets/Rbs/Seo/sitemap-index.xml.
AI search readiness
Organization data is thin (2 of 6 facts)
Your Organization JSON-LD is missing name, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,970 words), so crawlers that don't run JavaScript still read it.
Other pages
2 linked pages hidden from search
/creer-votre-compte.html and /mon-panier.html are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
10 pages without a meta description
/nous-connaitre/aide-contact.html, /s-inspirer.html, /services.html, /nous-connaitre/botanic-s-engage/botanic-s-engage.html, /consulter/apprendre-ensemble/apprendre-ensemble.html and /le-club-botanic-/le-programme-de-fidelite.html and 4 others have no meta description, so Google writes the search snippet from whatever text it finds.
3 links to non-canonical URLs
Your homepage links to 3 pages by a URL that isn't their canonical one, for example /nous-connaitre/botanic-s-engage/botanic-s-engage.html, whose canonical is /nous-connaitre/botanic-s-engage.html. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
4 pages slow to respond
/nous-connaitre/botanic-s-engage/botanic-s-engage.html, /consulter/apprendre-ensemble/apprendre-ensemble.html, /le-club-botanic-/le-programme-de-fidelite.html and /nos-magasins.html took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.
4 checks passed
Linked pages load
13 pages of 15 loaded without an error (the rest turned automated requests away).
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
Every page has a title
All 12 pages that loaded have a <title>.
Best practices
12 small tap targets
12 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
Missing source maps
Large scripts ship without source maps.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
1 link through redirect chains
1 link go through two or more redirects, for example https://foire-aux-questions.botanic.com/.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (botanic.com).
Valid certificate (87 days left)
The certificate from Google Trust Services · WR3 verifies for botanic.com and is valid for another 87 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://botanic.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 52 links work
All 52 links checked from your homepage (40 internal, 12 external) answered without errors; 3 did not answer within 5 s.
Domain and trust
DNSSEC is off
botanic.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 29 years old
29 yearsbotanic.com was registered in Feb 1997 through Gandi SAS. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only pki.goog to issue certificates for botanic.com, so a mis-issued certificate from anyone else is refused.
Registered until Feb 2027
botanic.com is registered until Feb 2027.
Content and conversion
Thin social proof
Social proof on the homepage: 4 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,926 words of copy
The homepage carries about 1,926 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More →”.
2 calls to action
The homepage has 2 calls to action, for example “Aide & contact”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be botanic.com is still delivered. Reports are on, so moving to quarantine is the next step.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 mx include:spf.protection.outlook.com include:spf.sendinblue.com include:eskerondemand.com include:mailgun.org i…”.
DKIM signing found
A DKIM key is published (selector “google”, “selector1” and “k1”), so receivers can verify mail really came from you.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (Didomi) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
10 other companies contacted
Loading the homepage contacts 10 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Didomi
A consent management tool (Didomi) loads with the page.
Upkeep, stack and company
Stack
- CMS
- Planet Unified Commerce
- Framework
- jQuery
- Analytics
- Google Tag Manager
- Hosting
- Google Cloud
Company
- Employees
- 2,700
- Founded
- 1995
- Headquarters
- Archamps
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on botanic.com, including 15 speed issues, 4 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.