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botanicus.com website review

Visit site (opens in a new tab)Reviewed 7 November 202631 issues · 94 checks

This review found 31 issues worth fixing on botanicus.com, 10 of them high impact, across 94 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of botanicus.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. botanicus.com at 0.5 s0.5 s
  2. botanicus.com at 0.9 s0.9 s
  3. botanicus.com at 1.4 s1.4 s
  4. botanicus.com at 1.9 s1.9 s
  5. botanicus.com at 2.3 s2.3 s
  6. botanicus.com at 2.8 s2.8 s
  7. botanicus.com at 3.3 s3.3 s
  8. botanicus.com at 3.8 s3.8 s

botanicus.com does not allow embedding, so this is Google's rendering of the page.

Speed

4 to fix58
  • Render-blocking requests

    1.9 s

    26 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Improve image delivery

    1.0 s · 212 KiB

    2 images could be 212 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.0 s faster on a phone.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58. Pages that score under 90 lose visitors before the first paint.

  • Google Tag Manager adds 390 ms

    390 ms

    Google Tag Manager costs a phone 390 ms of main-thread work and 322 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, yextapis.com and FontAwesome CDN and others), adding 432 KiB and 450 ms of main-thread time.

  • Reduce unused CSS

    150 ms · 24 KiB

    About 24 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 161 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    150 KiB

    About 150 KiB of JavaScript is downloaded but never used on this page.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Use efficient cache lifetimes

    3 KiB

    1 file is served with short cache lifetimes, so returning visitors download them again (3 KiB).

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 592 ms of it running JavaScript. That is comfortably low.

  • Server response: 4 ms

    4 ms

    Your server sent the HTML in 4 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix58
  • Largest Contentful Paint: 13.2 s

    13.2 s

    Your largest element takes 13.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME POTENTIAL PARTNERS AND TEAM MEMBERS”.

  • Time to Interactive: 14.5 s

    14.5 s

    The page becomes fully interactive after 14.5 s. Good is under 3.8 s.

  • Speed Index: 6.1 s

    6.1 s

    Visually, the page fills in at 6.1 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 329 ms

    329 ms

    Scripts block taps and scrolling for 329 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 4.6 MB in 80 requests

    4.6 MB

    Your homepage downloads 4.6 MB in 80 requests on a phone: images 3.7 MB (21), scripts 554 KiB (31) and fonts 187 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 5 images in older formats

    5 images (322 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 3 images below the first screen load straight away

    3 images further down the page (213 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.30 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 156.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8491
  • 19 tap targets too small

    19 tap targets are too small or too close together to hit reliably with a finger.

  • 11 text elements with low contrast

    11 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 8 links without text

    8 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 42 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 6 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 8578
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is long (92 characters)

    Your title is 92 characters, so Google will cut it off around 60: “Office Plants - Interior Plant Service - Buffalo, Rochester | Botanicus Interior Landscap…”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 72 internal links, 11 external

    The homepage links to 72 pages on botanicus.com and 11 external pages.

5 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “Botanicus Interior Landscaping creates beautiful healthier business environments for Western New York businesses for ov…”.

  • Canonical URL set

    The canonical URL is https://www.botanicus.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.botanicus.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,082 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 6 pages without a meta description

    /portfolios, /testimonials, /office-design, /atrium, /full-service-care and /botanicus-resources have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 31 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10092
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://use.fontawesome.com/releases/v5.6.0/css/all.css' from origin 'https://www.botanicu…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (botanicus.com).

  • Valid certificate (78 days left)

    The certificate from Let's Encrypt · YR2 verifies for botanicus.com and is valid for another 78 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://botanicus.com redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 46 links work

    All 46 links checked from your homepage (38 internal, 8 external) answered without errors; 24 did not answer within 5 s.

Domain and trust

  • No CAA record

    botanicus.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    botanicus.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    botanicus.com was registered in Jan 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Jan 2029

    botanicus.com is registered until Jan 2029.

Content and conversion

4 to fix80
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • Thin social proof

    Social proof on the homepage: 63 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • A 9-field form

    Your longest form asks for 9 fields (3 required). Every extra field lowers completion.

  • Only about 170 words

    The homepage has only about 170 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn More”.

  • 3 calls to action

    The homepage has 3 calls to action, for example “Buy Online”, “Learn More” and “Shop Now”.

  • Analytics in place

    Analytics detected: Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Email authentication

1 to fix70
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be botanicus.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 70/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:spf.protection.outlook.com include:outbound.mainstreethost.com include:spf.ess.b…”.

  • DKIM signing found

    A DKIM key is published (selector “google” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 6 cookies set on arrival

    6

    Opening the homepage sets 6 cookies, 3 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 9 other companies contacted

    Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics
Hosting
InMotion Hosting, Inc.

Upkeep, stack, hiring and company data from programmable.info

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This review found 31 issues on botanicus.com, including 10 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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