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bothman.com website review

Visit site (opens in a new tab)Reviewed 20 October 202625 issues · 89 checks

This review found 25 issues worth fixing on bothman.com, 5 of them high impact, across 89 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Live view · interaction off

Speed

7 to fix75
  • Render-blocking requests

    1.6 s

    4 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • Use efficient cache lifetimes

    300 ms · 7.2 MB

    7 files are served with short cache lifetimes, so returning visitors download them again (7.2 MB).

  • Mobile performance score: 75

    75/100

    Your mobile performance score is 75 (desktop: 72). Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 377 KiB

    About 377 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Improve image delivery

    450 ms · 201 KiB

    9 images could be 201 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Google Tag Manager adds 225 ms

    225 ms

    Google Tag Manager costs a phone 225 ms of main-thread work and 331 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Maps adds 120 ms

    120 ms

    Google Maps costs a phone 120 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 7 third-party services on the page

    7 third-party services load with your homepage (Google Tag Manager, Google Maps and Unpkg and others), adding 764 KiB and 355 ms of main-thread time.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 141 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 512 ms of it running JavaScript. That is comfortably low.

  • Server response: 64 ms

    64 ms

    Your server sent the HTML in 64 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix84
  • Speed Index: 12.6 s

    12.6 s

    Visually, the page fills in at 12.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 11.0 s

    11.0 s

    The page becomes fully interactive after 11.0 s. Good is under 3.8 s.

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image. Most of its time is resource load delay (6.4 s).

  • First Contentful Paint: 2.6 s

    2.6 s

    The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

2 checks passed
  • Total Blocking Time: 101 ms

    101 ms

    Scripts block the page for only 101 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 8.7 MB in 67 requests

    8.7 MB

    Your homepage downloads 8.7 MB in 67 requests on a phone: media 6.7 MB (1), images 1.1 MB (48) and scripts 834 KiB (8). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Adobe-Express-file-92-768x432.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 2.5 g of CO₂ per visit

    2.46 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.46 g of CO₂e: 295.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 9497
  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 1 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • Meta description is long (234 characters)

    Your meta description is 234 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 70 internal links, 4 external

    The homepage links to 70 pages on bothman.com and 4 external pages.

7 checks passed
  • One H1 headline

    Your main headline reads: “Bothman Construction”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Robert A. Bothman Construction”.

  • Canonical URL set

    The canonical URL is https://www.bothman.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bothman.com/sitemap_index.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (540 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix81
  • 2 pages share a title

    /services and /services/alternative-delivery all use the title “Alternative Delivery | Bothman Construction”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages share a meta description

    /services and /services/alternative-delivery use the same meta description. A description written for each page earns more clicks.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example /services, whose canonical is /services/alternative-delivery. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 2 pages without an H1

    /awards and /testimonials have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /leadership and /contact-us have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 17 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    7 of 8 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix92
  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

5 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bothman.com).

  • Valid certificate (36 days left)

    The certificate from Let's Encrypt · YR2 verifies for bothman.com and is valid for another 36 days.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://bothman.com redirects to the secure version.

  • All 20 links work

    All 20 links checked from your homepage (18 internal, 2 external) answered without errors.

Domain and trust

  • No CAA record

    bothman.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 27 years old

    27 years

    bothman.com was registered in Apr 1999 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    bothman.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Apr 2029

    bothman.com is registered until Apr 2029.

Content and conversion

1 to fix93
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 528 words of copy

    The homepage carries about 528 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact”, “CONTACT US” and “Contact Us”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 15 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 4 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be bothman.com is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.ess.barracudanetworks.com include:spf.protection.outlook.com ip4:137.184.232.182/24 include:autotask…”.

  • DKIM signing found

    A DKIM key is published (selector “default”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 3 cookies set on arrival

    3

    Opening the homepage sets 3 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 8 other companies contacted

    Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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