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bpl.org website review

Visit site (opens in a new tab)Reviewed 25 October 202638 issues · 108 checks

This review found 38 issues worth fixing on bpl.org, 14 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s2.0 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.1 s
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.2 s
Jun 6, 20262.2 s
Jun 13, 20262.2 s
Jun 20, 20262.1 s
Jun 27, 20262.1 s
Jul 4, 20262.0 s
Jul 11, 20262.0 s
Jul 18, 20262.0 s
Jul 25, 20262.0 s
Aug 1, 20262.0 s
Aug 8, 20262.0 s
Aug 15, 20262.1 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
137 ms127 msMay 2Oct 17132 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026131 ms
May 9, 2026133 ms
May 16, 2026132 ms
May 23, 2026133 ms
May 30, 2026135 ms
Jun 6, 2026131 ms
Jun 13, 2026134 ms
Jun 20, 2026132 ms
Jun 27, 2026131 ms
Jul 4, 2026133 ms
Jul 11, 2026132 ms
Jul 18, 2026131 ms
Jul 25, 2026133 ms
Aug 1, 2026134 ms
Aug 8, 2026134 ms
Aug 15, 2026136 ms
Aug 22, 2026135 ms
Aug 29, 2026131 ms
Sep 5, 2026129 ms
Sep 12, 2026129 ms
Sep 19, 2026128 ms
Sep 26, 2026129 ms
Oct 3, 2026130 ms
Oct 10, 2026130 ms
Oct 17, 2026132 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bpl.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bpl.org at 0.4 s0.4 s
  2. bpl.org at 0.9 s0.9 s
  3. bpl.org at 1.3 s1.3 s
  4. bpl.org at 1.8 s1.8 s
  5. bpl.org at 2.2 s2.2 s
  6. bpl.org at 2.7 s2.7 s
  7. bpl.org at 3.1 s3.1 s
  8. bpl.org at 3.6 s3.6 s

bpl.org does not allow embedding, so this is Google's rendering of the page.

Speed

13 to fix36
  • Reduce unused JavaScript

    4.9 s · 1,013 KiB

    About 1,013 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.9 s faster on a phone.

  • Render-blocking requests

    4.3 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 4.3 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 51). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 7,723 HTML elements

    The page has 7,723 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (bibliocommons.com, Google Tag Manager and bibliocms.com and others), adding 5.3 MB and 1.5 s of main-thread time.

  • Document request latency

    1.7 MB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Improve image delivery

    500 ms · 1.1 MB

    10 images could be 1.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

  • bibliocommons.com adds 800 ms

    800 ms

    bibliocommons.com costs a phone 800 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • bibliocms.com adds 206 ms

    206 ms

    bibliocms.com costs a phone 206 ms of main-thread work and 3.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    460 ms · 83 KiB

    About 83 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 460 ms faster on a phone.

  • Google Tag Manager adds 409 ms

    409 ms

    Google Tag Manager costs a phone 409 ms of main-thread work and 507 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 440 ms. During a long task the page ignores taps.

  • Main-thread work: 4.0 s

    A phone's processor spends 4.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    150 ms · 37 KiB

    Polyfills for old browsers add 37 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Duplicated JavaScript

    150 ms · 36 KiB

    36 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    150 ms · 5 KiB

    5 KiB could be saved by minifying CSS.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Use efficient cache lifetimes

    27 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (27 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 107 ms

    107 ms

    Your server sent the HTML in 107 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 19.7 s

    19.7 s

    The first text or image appears after 19.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 30.0 s

    30.0 s

    Your largest element takes 30.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 19.7 s

    19.7 s

    Visually, the page fills in at 19.7 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 34.8 s

    34.8 s

    The page becomes fully interactive after 34.8 s. Good is under 3.8 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Total Blocking Time: 526 ms

    526 ms

    Scripts block taps and scrolling for 526 ms in total while the page loads. Good is under 200 ms.

  • Cumulative Layout Shift: 0.149

    0.149

    The layout shifts by 0.149 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 131 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -2%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 155 ms

    155 ms

    Real visitors wait 155 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 531 ms

    531 ms

    Real visitors wait 531 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

2 to fix60
  • Page weight: 7.8 MB in 86 requests

    7.8 MB

    Your homepage downloads 7.8 MB in 86 requests on a phone: images 3.3 MB (21), HTML 2.5 MB (1) and scripts 1.8 MB (32). Under 2 MB keeps phones on slow connections fast.

  • 10 images in older formats

    10 images (1,015 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.2 g of CO₂ per visit

    2.22 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.22 g of CO₂e: 266.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

2 to fixGoogle 10098
  • 51 links without text

    51 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 102 images in the HTML carry an alt attribute.

  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 0 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10093
  • Title is short (21 characters)

    Your title is only 21 characters: “Boston Public Library”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 345 internal links, 181 external

    The homepage links to 345 pages on bpl.org and 181 external pages.

7 checks passed
  • Meta description: 119 characters

    Your meta description is 119 characters: “Find information about library events, classes, and services, and search the catalog for books, movies, music and more.”.

  • One H1 headline

    Your main headline reads: “Boston Public Library Homepage”.

  • Canonical URL set

    The canonical URL is https://www.bpl.org/.

  • Structured data in place

    Structured data found: Library.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bpl.org/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,653 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 1 linked page is broken

    Your homepage links to /using-the-library, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 4 links to non-canonical URLs

    Your homepage links to 4 pages by a URL that isn't their canonical one, for example /about-us/statistics, whose canonical is /about-the-bpl/statistics. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 115 found) and read each the way a search engine does.

5 checks passed
  • Every page has a meta description

    All 14 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 22 small tap targets

    22 of 56 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://cor-liv-cdn-static.bibliocommons.com/dynamic_stylesheet/MA-BOSTON-BRANCH/external_…”.

  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix88
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.bpl.org/using-the-library (404).

  • 2 links through redirect chains

    2 links go through two or more redirects, for example https://bpl.bibliocommons.com/locations.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bpl.org).

  • Valid certificate (31 days left)

    The certificate from Let's Encrypt · YR2 verifies for bpl.org and is valid for another 31 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bpl.org redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    bpl.org has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bpl.org's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 35 years old

    35 years

    bpl.org was registered in Apr 1991 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2029

    bpl.org is registered until Apr 2029.

Content and conversion

4 to fix63
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,323 words of copy

    The homepage carries about 2,323 words of visible text.

4 checks passed
  • 22 calls to action

    The homepage has 22 calls to action, for example “Log In / Register”, “Contact Us” and “Subscribe to Our Newsletter”.

  • 4 short forms

    4 short forms (3 fields at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Phone number on the homepage

    Your phone number is on the homepage.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:libanswers.com include:librarymsg.com include:amazonses.com include:s…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”, “s1” and “s2”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 4 cookies set on arrival

    4

    Opening the homepage sets 4 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
Analytics
Google Tag Manager

Company

Founded
1848
Headquarters
Boston Public Library, McKim Building

Upkeep, stack, hiring and company data from programmable.info

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