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bpm.com website review

Visit site (opens in a new tab)Reviewed 3 November 202641 issues · 107 checks

This review found 41 issues worth fixing on bpm.com, 16 of them high impact, across 107 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.4 sMay 16Oct 313.0 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.6 s
May 23, 20262.6 s
May 30, 20262.6 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.5 s
Jun 27, 20262.6 s
Jul 4, 20262.7 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20262.7 s
Aug 15, 20262.9 s
Aug 22, 20262.9 s
Aug 29, 20262.8 s
Sep 5, 20263.0 s
Sep 12, 20262.9 s
Sep 19, 20262.9 s
Sep 26, 20262.9 s
Oct 3, 20262.9 s
Oct 10, 20262.8 s
Oct 17, 20263.0 s
Oct 24, 20263.0 s
Oct 31, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
132 ms107 msMay 16Oct 31125 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026113 ms
May 23, 2026113 ms
May 30, 2026112 ms
Jun 6, 2026110 ms
Jun 13, 2026110 ms
Jun 20, 2026110 ms
Jun 27, 2026112 ms
Jul 4, 2026113 ms
Jul 11, 2026112 ms
Jul 18, 2026112 ms
Jul 25, 2026110 ms
Aug 1, 2026110 ms
Aug 8, 2026111 ms
Aug 15, 2026111 ms
Aug 22, 2026113 ms
Aug 29, 2026114 ms
Sep 5, 2026116 ms
Sep 12, 2026121 ms
Sep 19, 2026122 ms
Sep 26, 2026128 ms
Oct 3, 2026128 ms
Oct 10, 2026128 ms
Oct 17, 2026129 ms
Oct 24, 2026126 ms
Oct 31, 2026125 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of bpm.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. bpm.com at 1.4 s1.4 s
  2. bpm.com at 2.9 s2.9 s
  3. bpm.com at 4.3 s4.3 s
  4. bpm.com at 5.7 s5.7 s
  5. bpm.com at 7.1 s7.1 s
  6. bpm.com at 8.6 s8.6 s
  7. bpm.com at 10.0 s10.0 s
  8. bpm.com at 11.4 s11.4 s

bpm.com does not allow embedding, so this is Google's rendering of the page.

Speed

15 to fix28
  • Reduce unused JavaScript

    5.8 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.8 s faster on a phone.

  • Improve image delivery

    2.7 s · 569 KiB

    6 images could be 569 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 2.7 s faster on a phone.

  • Use efficient cache lifetimes

    2.0 s · 452 KiB

    24 files are served with short cache lifetimes, so returning visitors download them again (452 KiB).

  • Render-blocking requests

    1.4 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

  • Mobile performance score: 28

    28/100

    Your mobile performance score is 28. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.8 s

    A phone's processor spends 8.8 s on main-thread work while loading, 5.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and hsappstatic.net and others), adding 3.2 MB and 3.2 s of main-thread time.

  • Google CDN adds 706 ms

    706 ms

    Google CDN costs a phone 706 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 678 ms

    678 ms

    Google Tag Manager costs a phone 678 ms of main-thread work and 723 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    500 ms · 222 KiB

    About 222 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 500 ms faster on a phone.

  • hsappstatic.net adds 531 ms

    531 ms

    hsappstatic.net costs a phone 531 ms of main-thread work and 711 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • reddit adds 468 ms

    468 ms

    reddit costs a phone 468 ms of main-thread work and 27 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 375 ms. During a long task the page ignores taps.

  • Hubspot adds 294 ms

    294 ms

    Hubspot costs a phone 294 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,627 HTML elements

    The page has 2,627 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Minify CSS

    50 ms · 11 KiB

    11 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 6 ms

    6 ms

    Your server sent the HTML in 6 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 10.0 s

    10.0 s

    The first text or image appears after 10.0 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 23.1 s

    23.1 s

    Your largest element takes 23.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Homepage”.

  • Time to Interactive: 30.8 s

    30.8 s

    The page becomes fully interactive after 30.8 s. Good is under 3.8 s.

  • Speed Index: 14.3 s

    14.3 s

    Visually, the page fills in at 14.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.5 s

    1.5 s

    Scripts block taps and scrolling for 1.5 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.2 s

    1.2 s

    Real visitors wait 1.2 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 11% slower for real visitors

    +11%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 125 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 156 ms

    156 ms

    Real visitors wait 156 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.10

    0.10

    For real visitors the layout shifts by 0.10 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.083

    0.083

    The layout barely moves while loading (CLS 0.083, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.3 MB in 184 requests

    5.3 MB

    Your homepage downloads 5.3 MB in 184 requests on a phone: scripts 3.3 MB (55), images 932 KiB (48) and other files 490 KiB (52). Under 2 MB keeps phones on slow connections fast.

  • 3 images in older formats

    3 images (500 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (396 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 1 image far larger than shown

    58 KiB

    1 image is downloaded at several times the size a phone draws it, for example BPM-40-Lock-up-Hz.jpg at 1,459 px wide, shown at 120 px. Resized copies would save about 58 KiB.

  • About 1.5 g of CO₂ per visit

    1.50 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 180.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9194
  • Unlabelled dropdowns

    2 dropdowns have no label.

  • 9 text elements with low contrast

    9 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • All page content should be contained by landmarks (7 elements)

    All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

  • 6 form fields without a label

    6 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 4 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 15 links crawlers can't follow

    15 links have no real href, so search engines can't follow them.

  • 639 internal links, 14 external

    The homepage links to 639 pages on bpm.com and 14 external pages.

8 checks passed
  • Meta description: 130 characters

    Your meta description is 130 characters: “As a trusted accounting firm, BPM delivers tailored tax, advisory, and accounting services to drive your unique vision …”.

  • One H1 headline

    Your main headline reads: “Your Advisors in… Business Growth|Risk Management|Strategic Solutions|Sustainable Success”.

  • Title: 40 characters

    Your title is a healthy 40 characters: “Tax, Advisory, and Accounting Firm | BPM”.

  • Canonical URL set

    The canonical URL is https://www.bpm.com/.

  • Structured data in place

    Structured data found: Article, ImageObject, Organization, Person and VideoObject.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.bpm.com/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing url, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,074 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (12 KiB, 74 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix93
  • 1 linked page hidden from search

    /client-center is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 199 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=343207807&tm=gtm002&Ver=2&mid=ecd57537-ac2f-4659-b639-f8a76015a9f2&bo=1&sid=81bb1ce0d73611f1a3b9a951174c99e4&vid=81bb4ec0d73611f1bcb60ddc75a9209b&vids=1&msclkid=N&gtm_.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 404 ()”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    24 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

8 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (bpm.com).

  • Valid certificate (68 days left)

    The certificate from Google Trust Services · WE1 verifies for bpm.com and is valid for another 68 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://bpm.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (40 internal, 9 external) answered without errors.

Domain and trust

  • No CAA record

    bpm.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    bpm.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 28 years old

    28 years

    bpm.com was registered in Aug 1998 through Register.com - Network Solutions, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Sep 2034

    bpm.com is registered until Sep 2034.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 828 words of copy

    The homepage carries about 828 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US” and “Join us”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Join us”, “Transfer Pricing” and “Contact Us”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 14 customer or partner logos and 5 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager and HubSpot.

Email authentication

1 to fix90
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 90/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 mx include:servers.mcsv.net ip4:204.14.234.64/28 ip4:204.14.232.64/28 ip4:182.50.78.64/28 ip4:96.43.144.64/31 ip…”.

Privacy and tracking

  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and LinkedIn Insight and 3 mores (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • 52 other companies contacted

    Loading the homepage contacts 52 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager
Hosting
Cloudflare

Hiring

Hiring
53 open roles
Teams
Core (13), Netsuite (6), Corporate (5), Private Client Services (PCS) (5)
Job board
lever

Upkeep, stack, hiring and company data from programmable.info

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