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brainchipinc.com website review

Visit site (opens in a new tab)Reviewed 21 October 202641 issues · 108 checks

This review found 41 issues worth fixing on brainchipinc.com, 18 of them high impact, across 108 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.9 sMay 2Oct 172.1 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.2 s
May 9, 20262.2 s
May 16, 20262.3 s
May 23, 20262.3 s
May 30, 20262.3 s
Jun 6, 20262.2 s
Jun 13, 20262.1 s
Jun 20, 20262.1 s
Jun 27, 20262.2 s
Jul 4, 20262.2 s
Jul 11, 20262.2 s
Jul 18, 20262.2 s
Jul 25, 20262.2 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.1 s
Aug 29, 20262.1 s
Sep 5, 20262.1 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.0 s
Oct 3, 20262.0 s
Oct 10, 20262.1 s
Oct 17, 20262.1 s
Real-visitor tap response (INP)75th percentile, phones
301 ms216 msMay 2Oct 17270 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026290 ms
May 9, 2026288 ms
May 16, 2026291 ms
May 23, 2026291 ms
May 30, 2026291 ms
Jun 6, 2026289 ms
Jun 13, 2026289 ms
Jun 20, 2026288 ms
Jun 27, 2026289 ms
Jul 4, 2026287 ms
Jul 11, 2026285 ms
Jul 18, 2026282 ms
Jul 25, 2026275 ms
Aug 1, 2026274 ms
Aug 8, 2026272 ms
Aug 15, 2026269 ms
Aug 22, 2026260 ms
Aug 29, 2026268 ms
Sep 5, 2026267 ms
Sep 12, 2026252 ms
Sep 19, 2026260 ms
Sep 26, 2026240 ms
Oct 3, 2026226 ms
Oct 10, 2026255 ms
Oct 17, 2026270 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix49
  • Reduce unused JavaScript

    3.5 s · 685 KiB

    About 685 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.5 s faster on a phone.

  • Render-blocking requests

    3.5 s

    20 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Reduce unused CSS

    1.5 s · 289 KiB

    About 289 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.5 s faster on a phone.

  • Mobile performance score: 49

    49/100

    Your mobile performance score is 49 (desktop: 49). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 3,967 HTML elements

    The page has 3,967 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Improve image delivery

    150 ms · 7.0 MB

    42 images could be 7.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google CDN, Google Tag Manager and Crazy Egg and others), adding 1.2 MB and 633 ms of main-thread time.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google CDN adds 272 ms

    272 ms

    Google CDN costs a phone 272 ms of main-thread work and 733 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 227 ms

    227 ms

    Google Tag Manager costs a phone 227 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 11 long tasks on the main thread

    11 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    150 ms · 33 KiB

    8 files are served with short cache lifetimes, so returning visitors download them again (33 KiB).

  • Legacy JavaScript

    150 ms · 17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Minify CSS

    12 KiB

    12 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 11 ms

    11 ms

    Your server sent the HTML in 11 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.56

    0.56

    For real visitors the layout shifts by 0.56 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 104.7 s

    104.7 s

    Your largest element takes 104.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Neuromorphic AI, Built for the Edge.”.

  • Speed Index: 39.8 s

    39.8 s

    Visually, the page fills in at 39.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 116.6 s

    116.6 s

    The page becomes fully interactive after 116.6 s. Good is under 3.8 s.

  • First Contentful Paint: 6.0 s

    6.0 s

    The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

  • Real-user INP: 284 ms

    284 ms

    Real visitors wait 284 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Total Blocking Time: 300 ms

    300 ms

    Scripts block taps and scrolling for 300 ms in total while the page loads. Good is under 200 ms.

  • 14 images without width and height

    14 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 290 ms to 270 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.2 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 633 ms

    633 ms

    Real visitors wait 633 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 38.4 MB in 248 requests

    38.4 MB

    Your homepage downloads 38.4 MB in 248 requests on a phone: images 35.8 MB (172), scripts 1.5 MB (31) and fonts 386 KiB (11). Under 2 MB keeps phones on slow connections fast.

  • 17 images over 500 KB

    17 images weigh 17.6 MB together. On a phone connection a single image that size takes seconds.

  • 10 images far larger than shown

    1.1 MB

    10 images are downloaded at several times the size a phone draws them, for example 1.-GSA-Executive-HP-Banner-Mobile.png at 1,284 px wide, shown at 391 px. Resized copies would save about 1.1 MB.

  • 10 images below the first screen load straight away

    10 images further down the page (6.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 10.9 g of CO₂ per visit

    10.88 g

    By the Sustainable Web Design model, a visit to your homepage emits about 10.88 g of CO₂e: 1305.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

6 to fixGoogle 8892
  • Active <area> elements must have alternative text (12 elements)

    Active <area> elements must have alternative text: 12 elements on the page fail this check, rated critical by axe-core.

  • 20 tap targets too small

    20 tap targets are too small or too close together to hit reliably with a finger.

  • 96 images without alt text

    96 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (8 elements)

    All page content should be contained by landmarks: 8 elements on the page fail this check, rated moderate by axe-core.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 6 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is short (16 characters)

    Your title is only 16 characters: “Home - BrainChip”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 168 internal links, 107 external

    The homepage links to 168 pages on brainchipinc.com and 107 external pages.

7 checks passed
  • Meta description: 132 characters

    Your meta description is 132 characters: “Unlock the power of AI with BrainChip. Enhance data processing, Edge apps and neural networks at the speed of tomorrow.…”.

  • One H1 headline

    Your main headline reads: “Neuromorphic AI, Built for the Edge.”.

  • Canonical URL set

    The canonical URL is https://brainchip.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://brainchip.com/sitemap_index.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (3,038 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (4 KiB, 52 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 links to non-canonical URLs

    Your homepage links to 2 pages by a URL that isn't their canonical one, for example /technology-2, whose canonical is /technology. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 4 pages without an H1

    /use-cases-tabs, /chips, /metatf-dev-tools and /reference-platforms have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 49 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    40 of 46 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix71
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://brainchip.com/author/marcmollicone/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

4 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (brainchip.com).

  • Valid certificate (48 days left)

    The certificate from Let's Encrypt · YE2 verifies for brainchipinc.com and is valid for another 48 days.

  • http:// redirects to https

    http://brainchipinc.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    brainchip.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    brainchip.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    brainchip.com was registered in Feb 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Feb 2027

    brainchip.com is registered until Feb 2027.

Content and conversion

2 to fix88
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 9-field form

    Your longest form asks for 9 fields (4 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,605 words of copy

    The homepage carries about 1,605 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 27 calls to action

    The homepage has 27 calls to action, for example “Contact Us Get in touch with our team”, “Contact Us” and “.cls-1 { fill: #0061ed; } Shop”.

  • Social proof on the page

    Social proof on the homepage: 111 testimonial or review blocks, 20 customer or partner logos and 9 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 2 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Email authentication

1 to fix80
  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 80/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com ip4:205.209.27.74 ip4:12.192.175.250 -all”.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 5 cookies set on arrival

    5

    Opening the homepage sets 5 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 3.7.1; the current release is 7.1.3.

Stack

CMS
WordPress 3.7.1
Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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