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brain-effect.com website review
Visit site (opens in a new tab)Reviewed 5 November 202625 issues · 101 checks
This review found 25 issues worth fixing on brain-effect.com, 7 of them high impact, across 101 checks. The most urgent: main-thread work: 9.0 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,070 of 87,651 reviewed websitesbeats 90%
- #3,267 of 45,287 online storesbeats 89%
- #3,160 of 40,577 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.7 s |
| Jun 6, 2026 | 1.7 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 152 ms |
| May 23, 2026 | 151 ms |
| May 30, 2026 | 154 ms |
| Jun 6, 2026 | 154 ms |
| Jun 13, 2026 | 154 ms |
| Jun 20, 2026 | 155 ms |
| Jun 27, 2026 | 153 ms |
| Jul 4, 2026 | 153 ms |
| Jul 11, 2026 | 153 ms |
| Jul 18, 2026 | 152 ms |
| Jul 25, 2026 | 153 ms |
| Aug 1, 2026 | 153 ms |
| Aug 8, 2026 | 153 ms |
| Aug 15, 2026 | 154 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 154 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 153 ms |
| Sep 26, 2026 | 149 ms |
| Oct 3, 2026 | 146 ms |
| Oct 10, 2026 | 148 ms |
| Oct 17, 2026 | 153 ms |
| Oct 24, 2026 | 162 ms |
| Oct 31, 2026 | 163 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.4 s
3.6 s
4.8 s
6.0 s
7.1 s
8.3 s
9.5 s
brain-effect.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 9.0 s
A phone's processor spends 9.0 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
3,200 HTML elements
The page has 3,200 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
8 third-party services on the page
8 third-party services load with your homepage (PayPal, Klaviyo and Shopify and others), adding 1.5 MB and 973 ms of main-thread time.
Improve image delivery
650 ms · 409 KiB9 images could be 409 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.
Mobile performance score: 55
55/100Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms6 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Reduce unused JavaScript
523 KiBAbout 523 KiB of JavaScript is downloaded but never used on this page.
PayPal adds 343 ms
343 msPayPal costs a phone 343 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
371 KiB17 files are served with short cache lifetimes, so returning visitors download them again (371 KiB).
19 long tasks on the main thread
19 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.
Shopify adds 189 ms
189 msShopify costs a phone 189 ms of main-thread work and 529 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
78 KiBAbout 78 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
25 KiBPolyfills for old browsers add 25 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
13 KiB13 KiB JavaScript is shipped twice across bundles.
Minify CSS
9 KiB9 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
5 KiB5 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.2 s
22.2 sThe page becomes fully interactive after 22.2 s. Good is under 3.8 s.
Speed Index: 8.2 s
8.2 sVisually, the page fills in at 8.2 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 869 ms
869 msScripts block taps and scrolling for 869 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.6 s
4.6 sYour largest element takes 4.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Der BRAINEFFECT Standbeutel mit der Aufschrift "DAILY GUT +…”.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 152 ms to 163 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.2 s
1.2 sReal visitors wait 1.2 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 154 ms
154 msReal visitors wait 154 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.0 s
1.0 sReal visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 418 ms
418 msReal visitors wait 418 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.3 s
1.3 sThe first text or image appears after 1.3 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 3.8 MB in 281 requests
3.8 MBYour homepage downloads 3.8 MB in 281 requests on a phone: scripts 1.5 MB (126), images 1.0 MB (21) and other files 710 KiB (100). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
DE-CW39-DG-Mixpack-Mobile_v1.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 1.1 g of CO₂ per visit
1.09 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.09 g of CO₂e: 130.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (5 elements)
All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 42 images in the HTML carry an alt attribute.
55 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
140 internal links, 9 external
The homepage links to 140 pages on brain-effect.com and 9 external pages.
7 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Innovation made in Germany. Unsere Produkte versorgen dich mit den besten Nährstoffen für Körper & Geist. Wellness zum …”.
Title: 50 characters
Your title is a healthy 50 characters: “Mind Nutrition für dein Wohlbefinden – BRAINEFFECT”.
Canonical URL set
The canonical URL is https://brain-effect.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://brain-effect.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,054 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 52 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
2 checks passed
Tap targets are thumb-sized
74 of 91 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (brain-effect.com).
Valid certificate (46 days left)
The certificate from Let's Encrypt · YE1 verifies for brain-effect.com and is valid for another 46 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://brain-effect.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 48 links work
All 48 links checked from your homepage (40 internal, 8 external) answered without errors; 2 did not answer within 5 s.
Domain and trust
No CAA record
brain-effect.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
brain-effect.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 17 years old
17 yearsbrain-effect.com was registered in Sep 2009 through RegistryGate GmbH. An established domain carries more trust with email providers and search engines.
Registered until Sep 2027
brain-effect.com is registered until Sep 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 973 words of copy
The homepage carries about 973 words of visible text.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop-Assistent”.
1 call to action
The homepage has 1 call to action, for example “Start”.
15 short forms
15 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 64 testimonial or review blocks and 3 trust badges.
Analytics in place
Analytics detected: Hotjar.
Email authentication
SPF does not block other senders (?all)
Your SPF record doesn't end in -all or ~all, so it doesn't stop other servers sending as you: “v=spf1 a include:_spf.google.com include:mail.zendesk.com include:servers.mcsv.net include:spf.mandrillapp.com include:…”.
Email authentication score: 75/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
DKIM signing found
A DKIM key is published (selector “google”, “k1” and “s1”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
28 cookies set on arrival
28Opening the homepage sets 28 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
43 other companies contacted
Loading the homepage contacts 43 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 12 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Sami B2b Lock · Gift Card Hero All In One · Klaviyo Email Marketing Sms · Ab Tasty · Instafeed · Judge Me Reviews · Wholesale Lock Hide Price · Essential Loyalty Rewards · Braineffect Chat Agent Cefct · Restockrocket · hello-charles.com · trustedshops.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Analytics
- Hotjar
- Hosting
- Shopify
Hiring
- Hiring
- 10 open roles
- Teams
- Marketing (7), B2B (1), Finance (1)
- Job board
- greenhouse
- Careers page
- brain-effect.com/pages/jobs (opens in a new tab)
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 25 issues on brain-effect.com, including 15 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.