brandonblackwood.com website review

33 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

18 files are served with short cache lifetimes, so returning visitors download them again (747 KiB).

The page has 8,897 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 4.6 s on main-thread work while loading, 2.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.

10 images could be 236 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 500 ms faster on a phone.

8 third-party services load with your homepage (route.com, Shopify and Clarity and others), adding 1.1 MB and 461 ms of main-thread time.

About 435 KiB of JavaScript is downloaded but never used on this page.

route.com costs a phone 201 ms of main-thread work and 542 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 165 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

6 long tasks block the main thread while loading, the longest for 217 ms. During a long task the page ignores taps.

About 41 KiB of CSS is downloaded but never applied on this page.

17 KiB could be saved by minifying JavaScript.

Polyfills for old browsers add 7 KiB JavaScript that modern phones do not need.

6 KiB could be saved by minifying CSS.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 9.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Banner desktop image”.

The page becomes fully interactive after 16.4 s. Good is under 3.8 s.

The first text or image appears after 3.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 5.1 s (Speed Index). Good is under 3.4 s.

Scripts block taps and scrolling for 226 ms in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 153 ms to 138 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 3.6 MB in 222 requests on a phone: images 1.5 MB (43), scripts 1.3 MB (69) and HTML 288 KiB (2). Under 2 MB keeps phones on slow connections fast.

Untitled_1440_x_850_px_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 1.02 g of CO₂e: 122.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Elements with visible text labels do not have matching accessible names. (10 elements).

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 149 pages on brandonblackwood.com and 5 external pages.

https://brandonblackwood.com/collections/the-birthday-collection has no meta description, so Google writes the search snippet from whatever text it finds.

https://brandonblackwood.com/collections/the-birthday-collection, https://brandonblackwood.com/collections/pre-fall, https://brandonblackwood.com/collections/archive-26, https://brandonblackwood.com/collections/heritage-capsule, https://brandonblackwood.com/collections/best-sellers and https://brandonblackwood.com/collections/trending-purses and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 65 found) and read each the way a search engine does.

7 of 23 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Uncaught TypeError: Cannot read properties of undefined (reading 'page')”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 217 words of visible text; thin pages give Google and first-time buyers little to go on.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 5 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 44 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 71 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.