brighterwhite.com.au website review

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

5 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

Shopify costs a phone 103 ms of main-thread work and 323 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

5 images could be 107 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

4 third-party services load with your homepage (Shopify, shop.app and sibautomation.com and others), adding 378 KiB and 117 ms of main-thread time.

About 28 KiB of CSS is downloaded but never applied on this page.

About 23 KiB of JavaScript is downloaded but never used on this page.

7 files are served with short cache lifetimes, so returning visitors download them again (22 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 6.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “BrighterWhite customers smiling and using the LED whitening…”.

The page becomes fully interactive after 7.0 s. Good is under 3.8 s.

Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.1 MB in 277 requests on a phone: other files 873 KiB (134), scripts 461 KiB (106) and images 322 KiB (14). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.59 g of CO₂e: 70.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Scrollable region must have keyboard access: 2 elements on the page fail this check, rated serious by axe-core.

6 visible links have no text or label, so screen readers cannot say where they go.

1 element hidden from screen readers can still receive keyboard focus.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Structured data found (FAQPage, Organization and WebSite) but with 1 problem, for example “Organization: url points at a different host (https://brighterwhite.com)”.

The homepage links to 58 pages on brighterwhite.com.au and 1 external page.

https://brighterwhite.com.au/discount/VIP20 declares the homepage as its canonical URL, which tells Google it is a copy of the homepage and keeps it out of search results. A site-wide template setting usually causes this.

/ and https://brighterwhite.com.au/discount/VIP20 all use the title “Teeth Whitening Kits That Work in 2-7 Days | BrighterWhite”. Search engines can't tell which page to show for a search, so each competes with the others.

https://brighterwhite.com.au/policies/refund-policy, https://brighterwhite.com.au/policies/shipping-policy and https://brighterwhite.com.au/policies/terms-of-service have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 16 found) and read each the way a search engine does.

6 of 26 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

The homepage carries about 373 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 15 cookies, 2 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.