briko.com website review

About 613 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

8 third-party services load with your homepage (Google Tag Manager, Klaviyo and Clarity and others), adding 2.0 MB and 883 ms of main-thread time.

Your mobile performance score is 54 (desktop: 60). Pages that score under 90 lose visitors before the first paint.

About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 770 ms faster on a phone.

114 KiB could be saved by minifying CSS.

4 images could be 103 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

Google Tag Manager costs a phone 463 ms of main-thread work and 681 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,608 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

A phone's processor spends 2.6 s on main-thread work while loading, 1.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Klaviyo costs a phone 150 ms of main-thread work and 565 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 62 ms of main-thread work and 568 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

13 files are served with short cache lifetimes, so returning visitors download them again (69 KiB).

5 long tasks block the main thread while loading, the longest for 188 ms. During a long task the page ignores taps.

Polyfills for old browsers add 31 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

5 KiB could be saved by minifying JavaScript.

Your largest element takes 21.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “SKI NEW ARRIVALS”.

The page becomes fully interactive after 21.5 s. Good is under 3.8 s.

Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 4.2 s on a phone. Good is under 1.8 s.

Scripts block taps and scrolling for 242 ms in total while the page loads. Good is under 200 ms.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 170 ms to 179 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.4 MB in 291 requests on a phone: scripts 1.8 MB (114), images 1.4 MB (46) and other files 843 KiB (112). Under 2 MB keeps phones on slow connections fast.

3 images are downloaded at several times the size a phone draws them, for example banner_footer_ski_1200X1200_2.jpg at 1,200 px wide, shown at 390 px. Resized copies would save about 32 KiB.

1 image further down the page (148 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.23 g of CO₂e: 148.0 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

3 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 visible link has no text or label, so screen readers cannot say where it goes.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 163 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (Organization and WebSite) but with 1 problem, for example “Organization: logo is not an absolute URL ("//www.briko.com/cdn/shop/files/LOGO-2023-RED_2.png?heig…”.

The homepage links to 255 pages on briko.com and 13 external pages.

/en-us/pages/welcome has no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 95 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=295010001&tm=gtm002&Ver=2&mid=f01d755a-e1db-4179-9072-45ca2a0b1c71&bo=1&sid=a187ca20cf6211f1ba0c0fbf752bc74f&vid=a187f9e0cf6211f1bda2fd881e41d83f&vids=1&msclkid=N&pi=9.

2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

HSTS is set, but max-age is 91 days; one year is the recommended minimum.

Opening https://briko.com goes through 2 redirects before the homepage loads.

No Referrer-Policy header, so full URLs can leak to the sites you link to.

No Permissions-Policy header to switch off camera, microphone and location for embedded content.

X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

There is no /.well-known/security.txt telling researchers how to report a security problem to you.

briko.com is registered until Jan 2027. Make sure auto-renew is on and the card on file is current.

briko.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 624 words of visible text.

DMARC is set to p=none, so mail pretending to be briko.com is still delivered. Reports are on, so moving to quarantine is the next step.

Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 1 more (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

Opening the homepage sets 21 cookies (measured from a US location before any click).

Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.