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brkelectronics.com website review

Visit site (opens in a new tab)Reviewed 9 November 202626 issues · 97 checks

This review found 26 issues worth fixing on brkelectronics.com, 7 of them high impact, across 97 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s980 msMay 23Nov 71.1 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.1 s
Jul 11, 20261.2 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.1 s
Sep 12, 20261.1 s
Sep 19, 20261.1 s
Sep 26, 20261.1 s
Oct 3, 20261.1 s
Oct 10, 20261.0 s
Oct 17, 20261.0 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Nov 7, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
114 ms101 msMay 23Nov 7112 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026107 ms
May 30, 2026104 ms
Jun 6, 2026108 ms
Jun 13, 2026108 ms
Jun 20, 2026106 ms
Jun 27, 2026106 ms
Jul 4, 2026110 ms
Jul 11, 2026111 ms
Jul 18, 2026110 ms
Jul 25, 2026112 ms
Aug 1, 2026105 ms
Aug 8, 2026103 ms
Aug 15, 2026104 ms
Aug 22, 2026102 ms
Aug 29, 2026102 ms
Sep 5, 2026102 ms
Sep 12, 2026103 ms
Sep 19, 2026104 ms
Sep 26, 2026104 ms
Oct 3, 2026103 ms
Oct 10, 2026102 ms
Oct 17, 2026104 ms
Oct 24, 2026105 ms
Oct 31, 2026112 ms
Nov 7, 2026112 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of brkelectronics.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. brkelectronics.com at 0.5 s0.5 s
  2. brkelectronics.com at 1.1 s1.1 s
  3. brkelectronics.com at 1.6 s1.6 s
  4. brkelectronics.com at 2.2 s2.2 s
  5. brkelectronics.com at 2.7 s2.7 s
  6. brkelectronics.com at 3.2 s3.2 s
  7. brkelectronics.com at 3.8 s3.8 s
  8. brkelectronics.com at 4.3 s4.3 s

brkelectronics.com does not allow embedding, so this is Google's rendering of the page.

Speed

7 to fix70
  • Render-blocking requests

    2.0 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Improve image delivery

    650 ms · 432 KiB

    9 images could be 432 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

  • Mobile performance score: 70

    70/100

    Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, TrustArc and Shopify and others), adding 860 KiB and 660 ms of main-thread time.

  • Google Tag Manager adds 582 ms

    582 ms

    Google Tag Manager costs a phone 582 ms of main-thread work and 461 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused JavaScript

    150 ms · 383 KiB

    About 383 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Main-thread work: 2.2 s

    A phone's processor spends 2.2 s on main-thread work while loading, 1.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    150 ms · 17 KiB

    About 17 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Use efficient cache lifetimes

    29 KiB

    6 files are served with short cache lifetimes, so returning visitors download them again (29 KiB).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Speed Index: 15.6 s

    15.6 s

    Visually, the page fills in at 15.6 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 10.4 s

    10.4 s

    The page becomes fully interactive after 10.4 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.1 s

    5.1 s

    Your largest element takes 5.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Three white circular smoke detectors arranged in a fan shap…”. Most of its time is element render delay (2.1 s).

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 107 ms to 112 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.5 s

    1.5 s

    Real visitors wait 1.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 689 ms

    689 ms

    Real visitors wait 689 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 131 ms

    131 ms

    Scripts block the page for only 131 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix68
  • Page weight: 2.8 MB in 276 requests

    2.8 MB

    Your homepage downloads 2.8 MB in 276 requests on a phone: other files 1.0 MB (192), scripts 950 KiB (47) and images 622 KiB (21). Under 2 MB keeps phones on slow connections fast.

  • 3 images far larger than shown

    208 KiB

    3 images are downloaded at several times the size a phone draws them, for example men-product.jpg at 2,037 px wide, shown at 358 px. Resized copies would save about 208 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (459 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 3 images in older formats

    3 images (294 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 0.8 g of CO₂ per visit

    0.78 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.78 g of CO₂e: 93.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9796
  • Positive tabindex

    4 elements have a tabindex above 0, which scrambles the keyboard order.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 33 images in the HTML carry an alt attribute.

  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 2 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9290
  • 2 H1 headlines

    There are 2 <h1> headlines (“Fewer false alarms. Fewer callbacks.” and “Reliable fire safety, now connected”). One clear main headline is easier for people and search engines.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 66 internal links, 20 external

    The homepage links to 66 pages on brkelectronics.com and 20 external pages.

6 checks passed
  • Meta description: 150 characters

    Your meta description is 150 characters: “BRK is the industry leader in carbon monoxide and fire safety systems. Find reliable detection devices, alarms, and mor…”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “Home Fire Alarm Systems: Detection Devices & Safety Products”.

  • Canonical URL set

    The canonical URL is https://www.brkelectronics.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.brkelectronics.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (764 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 page without a meta description

    /collections/adapters-and-relays has no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 35 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

Google 92100
  • 1 low-resolution image

    1 image is served at too low a resolution for sharp phone screens.

3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    14 of 17 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

100
  • Short HSTS lifetime

    HSTS is set, but max-age is 91 days; one year is the recommended minimum.

  • 1 link through redirect chains

    1 link go through two or more redirects, for example https://www.resideo.com/.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (brkelectronics.com).

  • Valid certificate (65 days left)

    The certificate from Let's Encrypt · YE2 verifies for brkelectronics.com and is valid for another 65 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • Content-Security-Policy set

    A Content-Security-Policy is set, the main browser-side defence against injected scripts.

  • http:// redirects to https

    http://brkelectronics.com redirects to the secure version.

  • HTTP/2 and HTTP/3

    The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.

  • All 56 links work

    All 56 links checked from your homepage (40 internal, 16 external) answered without errors.

Domain and trust

  • DNSSEC is off

    brkelectronics.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

3 checks passed
  • Domain is 26 years old

    26 years

    brkelectronics.com was registered in Mar 2000 through MarkMonitor Inc.. An established domain carries more trust with email providers and search engines.

  • Certificate issuers are restricted

    CAA records allow only digicert.com, globalsign.com, letsencrypt.org and pki.goog to issue certificates for brkelectronics.com, so a mis-issued certificate from anyone else is refused.

  • Registered until Mar 2027

    brkelectronics.com is registered until Mar 2027.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 2 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 616 words of copy

    The homepage carries about 616 words of visible text.

3 checks passed
  • 8 calls to action

    The homepage has 8 calls to action, for example “CONTACT”, “Contact Us” and “LEARN MORE”.

  • 1 short form

    A short form (0 fields at most) is right on the homepage.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Email authentication

2 to fix50
  • No SPF record

    brkelectronics.com has no SPF record, so mail servers can't tell which servers may send email as you. Your mail lands in spam more often, and anyone can send mail pretending to be you.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Email authentication score: 50/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

Privacy and tracking

  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (TrustArc) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies, 1 of them by other companies (measured from a US location before any click).

  • 12 other companies contacted

    Loading the homepage contacts 12 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: TrustArc

    A consent management tool (TrustArc) loads with the page.

Apps on your store

No apps were seen in the code your storefront loads.

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.

Stack

E-commerce
Shopify
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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What your $25 Growth Playbook adds

This review found 26 issues on brkelectronics.com, including 11 speed issues, 3 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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