broaderbusiness.com website review

2 files are served with short cache lifetimes, so returning visitors download them again (279 KiB).

About 188 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

Your mobile performance score is 89. Pages that score under 90 lose visitors before the first paint.

2 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.

About 36 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 290 ms faster on a phone.

4 images could be 96 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

1 long task block the main thread while loading, the longest for 77 ms. During a long task the page ignores taps.

1 third-party service load with your homepage (Google Fonts), adding 93 KiB and 4 ms of main-thread time.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

The first text or image appears after 2.8 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

Your largest element takes 2.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Local Without Limits”. Most of its time is element render delay (2.3 s).

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 2.8 MB in 12 requests on a phone: media 2.3 MB (2), scripts 239 KiB (1) and images 99 KiB (4). Under 2 MB keeps phones on slow connections fast.

2 images (70 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 0.80 g of CO₂e: 95.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

There is no <h1>, so neither visitors nor Google get a clear main headline.

Your title is only 16 characters: “Broader Business”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

Your meta description is only 68 characters: “Broader Business - AI-powered digital marketing for local businesses”. 70 to 160 characters is enough to sell the click.

No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No XML sitemap at https://www.broaderbusiness.com/sitemap.xml, so Google discovers your pages only by following links.

The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.broaderbusiness.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 22 words of visible text; thin pages give Google and first-time buyers little to go on.

There is no form on the homepage, so every lead has to click through to another page first.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.