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brooklynfc.shop website review
Visit site (opens in a new tab)Reviewed 11 November 202622 issues · 78 checks
This review found 22 issues worth fixing on brooklynfc.shop, 5 of them high impact, across 78 checks. The most urgent: audioeye.com adds 1.7 s. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #10,841 of 109,350 reviewed websitesbeats 86%
- #6,657 of 61,859 online storesbeats 85%
- #6,459 of 56,401 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.2 s |
| Jul 4, 2026 | 1.2 s |
| Jul 11, 2026 | 1.3 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.0 s |
| Aug 1, 2026 | 1.0 s |
| Aug 8, 2026 | 965 ms |
| Aug 15, 2026 | 1.0 s |
| Aug 22, 2026 | 1.0 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.2 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 24, 2026 | 982 ms |
| Oct 31, 2026 | 948 ms |
| Nov 7, 2026 | 902 ms |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 99 ms |
| May 30, 2026 | 100 ms |
| Jun 6, 2026 | 100 ms |
| Jun 13, 2026 | 100 ms |
| Jun 20, 2026 | 103 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 103 ms |
| Jul 11, 2026 | 109 ms |
| Jul 18, 2026 | 103 ms |
| Jul 25, 2026 | 97 ms |
| Aug 1, 2026 | 95 ms |
| Aug 8, 2026 | 95 ms |
| Aug 15, 2026 | 94 ms |
| Aug 22, 2026 | 95 ms |
| Aug 29, 2026 | 97 ms |
| Sep 5, 2026 | 97 ms |
| Sep 12, 2026 | 105 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 116 ms |
| Oct 24, 2026 | 91 ms |
| Oct 31, 2026 | 90 ms |
| Nov 7, 2026 | 91 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.8 s
1.7 s
2.5 s
3.4 s
4.2 s
5.1 s
5.9 s
6.8 s
Speed
audioeye.com adds 1.7 s
1.7 saudioeye.com costs a phone 1.7 s of main-thread work and 301 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Main-thread work: 7.8 s
A phone's processor spends 7.8 s on main-thread work while loading, 4.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
6 third-party services on the page
6 third-party services load with your homepage (audioeye.com, Klaviyo and searchatlas.com and others), adding 872 KiB and 2.0 s of main-thread time.
Mobile performance score: 69
69/100Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
850 ms19 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
13 long tasks on the main thread
13 long tasks block the main thread while loading, the longest for 522 ms. During a long task the page ignores taps.
2,823 HTML elements
The page has 2,823 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Klaviyo adds 183 ms
183 msKlaviyo costs a phone 183 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
203 KiBAbout 203 KiB of JavaScript is downloaded but never used on this page.
Improve image delivery
150 ms · 8 KiB1 image could be 8 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
52 KiB9 files are served with short cache lifetimes, so returning visitors download them again (52 KiB).
Duplicated JavaScript
49 KiB49 KiB JavaScript is shipped twice across bundles.
Legacy JavaScript
36 KiBPolyfills for old browsers add 36 KiB JavaScript that modern phones do not need.
Minify JavaScript
26 KiB26 KiB could be saved by minifying JavaScript.
Reduce unused CSS
11 KiBAbout 11 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 7 ms
7 msYour server sent the HTML in 7 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 13.2 s
13.2 sThe page becomes fully interactive after 13.2 s. Good is under 3.8 s.
Total Blocking Time: 911 ms
911 msScripts block taps and scrolling for 911 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 3.5 s
3.5 sYour largest element takes 3.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Tap response (INP) held steady for real visitors
-9%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 99 ms to 91 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
9 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 91 ms
91 msReal visitors wait 91 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.7 s
0.7 sReal visitors see the first content after 0.7 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 353 ms
353 msReal visitors wait 353 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 17% faster for real visitors
-17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 2.3 MB in 229 requests
2.3 MBYour homepage downloads 2.3 MB in 229 requests on a phone: scripts 1.0 MB (104), other files 619 KiB (54) and images 301 KiB (21). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.65 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.65 g of CO₂e: 77.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
button, link, and menuitem elements do not have accessible names.
button, link, and menuitem elements do not have accessible names. (1 element).
Headings skip levels
Headings skip levels (h2 → h4, h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 33 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is short (22 characters)
Your title is only 22 characters: “Brooklyn FC | Fan Shop”. Between 30 and 65 characters leaves room to say what you do and for whom.
2 H1 headlines
There are 2 <h1> headlines (“:root { --header-logo-width: 180px; }” and “26% OFF EVERYTHING”). One clear main headline is easier for people and search engines.
112 internal links, 16 external
The homepage links to 112 pages on brooklynfc.shop and 16 external pages.
6 checks passed
Meta description: 158 characters
Your meta description is 158 characters: “Shop the official Brooklyn FC store for brand-new fan gear! Explore t-shirts, hoodies, hats, bags & more for men, women…”.
Canonical URL set
The canonical URL is https://brooklynfc.shop/.
Structured data in place
Structured data found: CollectionPage, OnlineStore and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://brooklynfc.shop/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (872 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://brooklynfc.shop/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 48 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
39 small tap targets
39 of 77 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'dataset') https://brooklynfc.shop/cdn/shop/t/40/assets/rich-text.js?v=28348736…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 377 words of copy
The homepage carries about 377 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW SHOP NOW” and “SHOP ALL SHOP ALL”.
10 calls to action
The homepage has 10 calls to action, for example “Shop now Shop now”, “Shop All Shop All” and “SHOP ALL SHOP ALL”.
4 short forms
4 short forms (2 fields at most) are right on the homepage, asking for an email.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
11 cookies set on arrival
11Opening the homepage sets 11 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
18 other companies contacted
Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at brooklynfc.shop, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 2 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Tipo Product Auction · Klaviyo Email Marketing Sms
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on brooklynfc.shop, including 12 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.