Website review, no card needed
brunomd.com website review
Visit site (opens in a new tab)Reviewed 10 November 202634 issues · 65 checks
This review found 34 issues worth fixing on brunomd.com, 16 of them high impact, across 65 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
60D- #106,453 of 109,350 reviewed websitesbeats 2%
- #61,277 of 61,859 online storesbeats 1%
- #56,000 of 56,401 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Reduce unused JavaScript
5.0 s · 1,023 KiBAbout 1,023 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.0 s faster on a phone.
Use efficient cache lifetimes
3.6 s · 826 KiB30 files are served with short cache lifetimes, so returning visitors download them again (826 KiB).
Improve image delivery
3.5 s · 857 KiB14 images could be 857 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.5 s faster on a phone.
Mobile performance score: 41
41/100Your mobile performance score is 41. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
4,199 HTML elements
The page has 4,199 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.1 s
A phone's processor spends 4.1 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Hubspot and hsappstatic.net and others), adding 2.4 MB and 1.7 s of main-thread time.
Hotjar adds 531 ms
531 msHotjar costs a phone 531 ms of main-thread work and 261 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 368 ms
368 msHubspot costs a phone 368 ms of main-thread work and 576 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 336 ms
336 mshsappstatic.net costs a phone 336 ms of main-thread work and 718 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
400 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 400 ms.
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.
Google Tag Manager adds 168 ms
168 msGoogle Tag Manager costs a phone 168 ms of main-thread work and 316 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 145 ms
145 msYotpo costs a phone 145 ms of main-thread work and 391 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
150 ms · 79 KiBAbout 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
150 ms · 47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 12.0 s
12.0 sThe first text or image appears after 12.0 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 23.4 s
23.4 sYour largest element takes 23.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Skin”.
Time to Interactive: 25.1 s
25.1 sThe page becomes fully interactive after 25.1 s. Good is under 3.8 s.
Speed Index: 12.0 s
12.0 sVisually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 557 ms
557 msScripts block taps and scrolling for 557 ms in total while the page loads. Good is under 200 ms.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Cumulative Layout Shift: 0.006
0.006The layout barely moves while loading (CLS 0.006, good is under 0.1).
Images and page weight
Page weight: 14.8 MB in 155 requests
14.8 MBYour homepage downloads 14.8 MB in 155 requests on a phone: media 10.8 MB (7), scripts 2.3 MB (51) and images 1.2 MB (40). Under 2 MB keeps phones on slow connections fast.
4 images in older formats
4 images (168 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
3 images below the first screen load straight away
3 images further down the page (134 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 4.2 g of CO₂ per visit
4.20 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.20 g of CO₂e: 504.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Not measured in this review.
SEO
No page title
Your page has no <title>, so Google has to invent the blue link in search results.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
3 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Health and wellness products rooted in the heart of Italy, made from all-natural ingredients. Pharmaceutical grade supp…”.
robots.txt in place
robots.txt is in place.
XML sitemap found
Your XML sitemap is reachable at https://brunomd.com/sitemap.xml.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 486 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://brunomd.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
21 of 23 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 486 words of copy
The homepage carries about 486 words of visible text.
1 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW” and “BUY NOW”.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
24 cookies set on arrival
24Opening the homepage sets 24 cookies, 8 of them by other companies (measured from a US location before any click).
40 other companies contacted
Loading the homepage contacts 40 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at brunomd.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 34 issues on brunomd.com, including 20 speed issues, 5 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.