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brunomd.eu website review
Visit site (opens in a new tab)Reviewed 11 November 202638 issues · 69 checks
This review found 38 issues worth fixing on brunomd.eu, 12 of them high impact, across 69 checks. The most urgent: mobile performance score: 45. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61D- #105,830 of 109,350 reviewed websitesbeats 3%
- #61,100 of 61,859 online storesbeats 1%
- #55,873 of 56,401 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideOne score from every part of this review. How it works
Speed
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 4.3 s
A phone's processor spends 4.3 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Hotjar, Google Tag Manager and hsappstatic.net and others), adding 3.0 MB and 2.0 s of main-thread time.
Use efficient cache lifetimes
150 ms · 1.1 MB34 files are served with short cache lifetimes, so returning visitors download them again (1.1 MB).
Reduce unused JavaScript
1.2 MBAbout 1.2 MB of JavaScript is downloaded but never used on this page.
Hotjar adds 595 ms
595 msHotjar costs a phone 595 ms of main-thread work and 290 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
hsappstatic.net adds 371 ms
371 mshsappstatic.net costs a phone 371 ms of main-thread work and 735 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 381 ms
381 msGoogle Tag Manager costs a phone 381 ms of main-thread work and 493 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Hubspot adds 291 ms
291 msHubspot costs a phone 291 ms of main-thread work and 376 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 311 ms. During a long task the page ignores taps.
2,991 HTML elements
The page has 2,991 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Kaltura Video Platform adds 181 ms
181 msKaltura Video Platform costs a phone 181 ms of main-thread work and 808 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 35 KiBPolyfills for old browsers add 35 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
150 KiB14 images could be 150 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Reduce unused CSS
103 KiBAbout 103 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 1 ms
1 msYour server sent the HTML in 1 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 22.2 s
22.2 sThe page becomes fully interactive after 22.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.875
0.875The layout shifts by 0.875 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 770 ms
770 msScripts block taps and scrolling for 770 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 2.4 s
2.4 sThe first text or image appears after 2.4 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
1 checks passed
Largest Contentful Paint: 2.4 s
2.4 sYour largest element renders in 2.4 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Questo Sito utilizza alcuni tipi di cookie tecnici necessar…”.
Images and page weight
Page weight: 9.0 MB in 150 requests
9.0 MBYour homepage downloads 9.0 MB in 150 requests on a phone: media 5.6 MB (3), scripts 2.5 MB (51) and images 627 KiB (40). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (33 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images below the first screen load straight away
4 images further down the page (105 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 2.6 g of CO₂ per visit
2.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 2.56 g of CO₂e: 307.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
1 text element with low contrast
1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.
Links look like plain text
1 link inside paragraphs relies on colour alone to stand out.
SEO
No meta description
No meta description, so Google writes its own snippet from whatever text it finds.
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Structured data has 1 problem
Structured data found (FAQPage) but with 1 problem, for example “ld+json block 2 is not valid JSON (Bad control character in string literal in JSON at position )”.
No XML sitemap
No XML sitemap at https://brunomd.eu/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at brunomd.eu/robots.txt, the first file search crawlers ask for.
Only 0 internal links
The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
1 checks passed
Title: 47 characters
Your title is a healthy 47 characters: “BrunoMD | Prodotti per la Salute e il Benessere”.
AI search readiness
Most text only appears after JavaScript runs
0%A phone browser shows 644 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://brunomd.eu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Best practices
10 broken images
10 images failed to load on a phone, for example https://brunomd.eu/.
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
14 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Thin social proof
Social proof on the homepage: a star rating. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 644 words of copy
The homepage carries about 644 words of visible text.
2 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP”.
Analytics in place
Analytics detected: Google Tag Manager, Hotjar and HubSpot.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
22 cookies set on arrival
22Opening the homepage sets 22 cookies, 9 of them by other companies (measured from a US location before any click).
38 other companies contacted
Loading the homepage contacts 38 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at brunomd.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
No apps were seen in the code your storefront loads.
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
- The footer still says © 2025.
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on brunomd.eu, including 18 speed issues, 7 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.