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bryte.com website review
Visit site (opens in a new tab)Reviewed 4 November 202637 issues · 107 checks
This review found 37 issues worth fixing on bryte.com, 9 of them high impact, across 107 checks. The most urgent: page weight: 21.6 MB in 207 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #7,781 of 81,731 reviewed websitesbeats 87%
- #4,259 of 40,534 online storesbeats 85%
- #4,103 of 35,914 Shopify storesbeats 84%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.3 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.2 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.7 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 4.0 s |
| Jul 25, 2026 | 4.0 s |
| Aug 1, 2026 | 3.8 s |
| Aug 8, 2026 | 3.3 s |
| Aug 15, 2026 | 3.0 s |
| Aug 22, 2026 | 2.9 s |
| Aug 29, 2026 | 2.7 s |
| Sep 5, 2026 | 2.4 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.7 s |
| Sep 26, 2026 | 1.8 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 1.9 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 1.8 s |
| Oct 31, 2026 | 1.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 139 ms |
| May 23, 2026 | 138 ms |
| May 30, 2026 | 133 ms |
| Jun 6, 2026 | 129 ms |
| Jun 13, 2026 | 121 ms |
| Jun 20, 2026 | 116 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 127 ms |
| Jul 11, 2026 | 147 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 161 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 163 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 160 ms |
| Aug 29, 2026 | 154 ms |
| Sep 5, 2026 | 133 ms |
| Sep 12, 2026 | 124 ms |
| Sep 19, 2026 | 137 ms |
| Sep 26, 2026 | 146 ms |
| Oct 3, 2026 | 162 ms |
| Oct 10, 2026 | 167 ms |
| Oct 17, 2026 | 164 ms |
| Oct 24, 2026 | 167 ms |
| Oct 31, 2026 | 165 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Use efficient cache lifetimes
750 ms · 19.3 MB61 files are served with short cache lifetimes, so returning visitors download them again (19.3 MB).
8 third-party services on the page
8 third-party services load with your homepage (hsappstatic.net, Hubspot and Google Tag Manager and others), adding 15.1 MB and 1.6 s of main-thread time.
website-files.com adds 75 ms
75 mswebsite-files.com costs a phone 75 ms of main-thread work and 13.5 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
150 ms · 653 KiBAbout 653 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
hsappstatic.net adds 467 ms
467 mshsappstatic.net costs a phone 467 ms of main-thread work and 715 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Render-blocking requests
450 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
11 long tasks on the main thread
11 long tasks block the main thread while loading, the longest for 382 ms. During a long task the page ignores taps.
Hubspot adds 299 ms
299 msHubspot costs a phone 299 ms of main-thread work and 165 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 263 ms
263 msGoogle Tag Manager costs a phone 263 ms of main-thread work and 379 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,652 HTML elements
The page has 1,652 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Reduce unused CSS
150 ms · 63 KiBAbout 63 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Legacy JavaScript
49 KiBPolyfills for old browsers add 49 KiB JavaScript that modern phones do not need.
Improve image delivery
36 KiB3 images could be 36 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Duplicated JavaScript
17 KiB17 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 4 ms
4 msYour server sent the HTML in 4 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 22.8 s
22.8 sThe page becomes fully interactive after 22.8 s. Good is under 3.8 s.
Total Blocking Time: 780 ms
780 msScripts block taps and scrolling for 780 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 4.4 s
4.4 sYour largest element takes 4.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.
Tap response (INP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 139 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Speed Index: 3.6 s
3.6 sVisually, the page fills in at 3.6 s (Speed Index). Good is under 3.4 s.
2 images without width and height
2 images have no width and height attributes, so the layout jumps as each one loads.
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 164 ms
164 msReal visitors wait 164 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 408 ms
408 msReal visitors wait 408 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 25% faster for real visitors
-25%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 21.6 MB in 207 requests
21.6 MBYour homepage downloads 21.6 MB in 207 requests on a phone: media 18.7 MB (6), scripts 2.1 MB (89) and images 348 KiB (42). Under 2 MB keeps phones on slow connections fast.
About 6.1 g of CO₂ per visit
6.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.11 g of CO₂e: 733.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
Invalid ARIA attributes
2 elements use ARIA attributes their role does not allow, which confuses screen readers.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 66 images in the HTML carry an alt attribute.
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 4 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
62 internal links, 11 external
The homepage links to 62 pages on bryte.com and 11 external pages.
7 checks passed
Meta description: 133 characters
Your meta description is 133 characters: “Bryte Personalized Smart Beds with real-time Active Pressure Relief provide the ultimate personalized sleep for you and…”.
One H1 headline
Your main headline reads: “The only bed thatmagically adjusts to youremoves your sleep painbrings couples togetherrocks you to sleep”.
Title: 54 characters
Your title is a healthy 54 characters: “Bryte Smart Beds with Real-Time Active Pressure Relief”.
Canonical URL set
The canonical URL is https://www.bryte.com/.
Structured data in place
Structured data found: Organization.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.bryte.com/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,623 words), so crawlers that don't run JavaScript still read it.
Other pages
2 pages without an H1
/shop-bryte and /sleep-pain have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 26 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 third-party cookie
1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
4 distorted images
4 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
Browser-reported issues
Chrome logged issues while loading the page (“Cookie”).
2 checks passed
Tap targets are thumb-sized
16 of 18 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No Content-Security-Policy
No Content-Security-Policy header, the main browser-side defence against injected scripts.
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
No X-Content-Type-Options
X-Content-Type-Options: nosniff is missing, so browsers may guess file types.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (bryte.com).
Valid certificate (85 days left)
The certificate from Google Trust Services · WE1 verifies for bryte.com and is valid for another 85 days.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://bryte.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 39 links work
All 39 links checked from your homepage (31 internal, 8 external) answered without errors.
Domain and trust
No CAA record
bryte.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
bryte.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 31 years old
31 yearsbryte.com was registered in Aug 1995 through Network Solutions, LLC. An established domain carries more trust with email providers and search engines.
Registered until Aug 2027
bryte.com is registered until Aug 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 676 words of copy
The homepage carries about 676 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn more” and “Shop Bryte”.
16 calls to action
The homepage has 16 calls to action, for example “Learn more”, “Try it out” and “Want to try it out?”.
6 short forms
6 short forms (2 fields at most) are right on the homepage, asking for an email.
Social proof on the page
Social proof on the homepage: 31 testimonial or review blocks, 18 customer or partner logos and 5 trust badges.
Analytics in place
Analytics detected: Google Tag Manager, HubSpot, PostHog and LinkedIn Insight.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be bryte.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:7830036.spf05.hubspotemail.net include:_spf.google.com ~all”.
DKIM signing found
A DKIM key is published (selector “google”), so receivers can verify mail really came from you.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Klaviyo and 2 mores (measured from a US location before any click). A consent tool (Cookiebot) is installed; check it blocks these until visitors agree where the law requires it.
9 cookies set on arrival
9Opening the homepage sets 9 cookies (measured from a US location before any click).
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: Cookiebot
A consent management tool (Cookiebot) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- Webflow
- Framework
- Bootstrap
- E-commerce
- Shopify;Shopify Plus;Smootify
- Analytics
- Google Tag Manager | PostHog
- Hosting
- Webflow
Company
- Headquarters
- Colleyville
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on bryte.com, including 21 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.