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buchwald.com website review

Visit site (opens in a new tab)Reviewed 2 November 202635 issues · 89 checks

This review found 35 issues worth fixing on buchwald.com, 9 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s773 msMay 16Oct 31991 ms
Show as table
DateReal-visitor load time (LCP)
May 16, 2026860 ms
May 23, 2026852 ms
May 30, 2026852 ms
Jun 6, 2026845 ms
Jun 13, 20261.1 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.3 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 2026937 ms
Aug 22, 2026898 ms
Aug 29, 2026946 ms
Sep 5, 2026981 ms
Sep 12, 20261.1 s
Sep 19, 20261.2 s
Sep 26, 2026972 ms
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 2026991 ms
Real-visitor tap response (INP)75th percentile, phones
70 ms54 msJul 25Oct 1064 ms
Show as table
DateReal-visitor tap response (INP)
Jul 25, 202662 ms
Aug 1, 202662 ms
Aug 8, 202656 ms
Aug 15, 202663 ms
Aug 22, 202668 ms
Aug 29, 202668 ms
Sep 5, 202668 ms
Sep 26, 202662 ms
Oct 10, 202664 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

4 to fix85
  • Use efficient cache lifetimes

    2.1 s · 455 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (455 KiB).

  • Mobile performance score: 85

    85/100

    Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    950 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • Reduce unused JavaScript

    600 ms · 124 KiB

    About 124 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 15 KiB

    Polyfills for old browsers add 15 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 70 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • 1 third-party service on the page

    1 third-party service load with your homepage (prismic.io), adding 4 KiB and 2 ms of main-thread time.

2 checks passed
  • Main-thread work: 0.3 s

    A phone's processor spends 0.3 s on main-thread work while loading, 140 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest content (LCP) got 23% slower for real visitors

    +23%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 0.9 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.8 s

    3.8 s

    Your largest element takes 3.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Buchwald”.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • 16 images without width and height

    16 images have no width and height attributes, so the layout jumps as each one loads.

  • Time to Interactive: 3.8 s

    3.8 s

    The page becomes fully interactive after 3.8 s. Good is under 3.8 s.

  • Tap response (INP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 62 ms to 64 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 496 ms

    496 ms

    Real visitors wait 496 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Speed Index: 3.1 s

    3.1 s

    Visually, the page fills in at 3.1 s (Speed Index), inside the 3.4 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 20 ms

    20 ms

    Scripts block the page for only 20 ms while loading. Good is under 200 ms.

Images and page weight

100
  • About 0.1 g of CO₂ per visit

    0.13 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.13 g of CO₂e: 15.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 checks passed
  • Page weight: 467 KiB in 30 requests

    467 KiB

    Your homepage downloads 467 KiB in 30 requests on a phone: scripts 293 KiB (7), fonts 111 KiB (2) and images 50 KiB (18). That is a lean page.

  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 7083
  • 27 text elements with low contrast

    27 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 5 tap targets too small

    5 tap targets are too small or too close together to hit reliably with a finger.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (47 elements)

    All page content should be contained by landmarks: 47 elements on the page fail this check, rated moderate by axe-core.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

2 checks passed
  • Every image has alt text

    All 21 images in the HTML carry an alt attribute.

  • 17 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 21 WCAG 2.2 A/AA and best-practice rules on the phone render: 17 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

9 to fixGoogle 9152
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (8 characters)

    Your title is only 8 characters: “Buchwald”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://www.buchwald.com/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at buchwald.com/robots.txt, the first file search crawlers ask for.

  • Only 3 internal links

    The homepage links to only 3 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (189 words), so crawlers that don't run JavaScript still read it.

Best practices

2 to fixGoogle 9291
  • 9 small tap targets

    9 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 distorted image

    1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

5 to fix63
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.buchwald.com/https://www.buchwald.com/static/documents/Sexual-Harassment-Resources-updated-12-5-18.pdf (404).

  • http:// does not redirect

    http://buchwald.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://recruiting.paylocity.com/recruiting/jobs/All/c0da0f66-8ea5-42f2-a84e-9f039cc2b53f/Buchwald (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (buchwald.com).

  • Valid certificate (176 days left)

    The certificate from Amazon · Amazon RSA 2048 M01 verifies for buchwald.com and is valid for another 176 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    buchwald.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

  • DNSSEC is off

    buchwald.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.

2 checks passed
  • Domain is 29 years old

    29 years

    buchwald.com was registered in Apr 1997 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.

  • Registered until Apr 2032

    buchwald.com is registered until Apr 2032.

Content and conversion

4 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • Only about 188 words

    The homepage has only about 188 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

2 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “Contact Us”.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 14 email links.

Email authentication

85
  • Email authentication score: 85/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: quarantine

    DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.

  • SPF in place (~all)

    An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:spf.protection.outlook.com include:_spf_cd.spamtitan.com ~all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “selector2”), so receivers can verify mail really came from you.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

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